Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification.

9 LinkedIn Best Practices For 2015


See if they are active in any LinkedIn Groups, check out their blog, or follow them on Twitter. Join in conversations, or answer questions (when relevant) in the groups you have joined. Once you have established credibility among others in the group, start publishing your own content to show you and your company are industry leaders. #9 The post 9 LinkedIn Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency.


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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

We continued our conversation by taking a look at the importance of setting a baseline to measure internal communications: A3 Measurement is assessing whether the needle moved. Build your online reputation through LinkedIn networks and groups, meetups, and about.me. measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2015): Internal Communications.

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4 Conversion Experts On Why Buyers Click

Convince & Convert

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. HubSpot’s Luke Summerfield chimed in with, “Personas are critical because they help guide your marketing strategy—including your strategy for conversion rate optimization. Give me a C.

#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

I then decided to ask the group how they measure efforts that contain multimedia: A3. I was also interested in how our group of smarties used best practices in multimedia to generate better outcomes: A4. Create content designed to start conversations and build relationships. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2015): Measuring Multimedia. The November #measurePR chat took place on November 3rd.

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200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

Charles Cooper, The Rockley Group. Kathleen Gossman, EnVeritas Group. Dominik Grau, Ebner Media Group. Joey Hall, EnVeritas Group. Ahava Leibtag, Aha Media Group. Rebecca Lieb, Altimeter Group. Tom Martin, Converse Digital. Ann Rockley, The Rockley Group. Bo Sacks, Precision Media Group. Aubrae Wagner, EnVeritas Group. Adam Witty, Advantage Media Group.

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

After ignoring DMs for years, Twitter has, over the last few months, opened the platform for group messaging, allowed people to upload photos, and reversed its (bizarre) ban on sending URLs. But regardless of how long it takes to expand these capabilities to all users, it’s already uniquely positioned as the prime platform for real-time conversation, and allowing its users to move these conversations into private messaging will only boost its utility.

5 Brands Who Rocked the Social Media Red Carpet During the Oscars

Convince & Convert

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. NASA’s real-time tweets are a great reminder of how to add value and stand out during an event with a lot of conversations happening. Meryl at the #Oscars in 1979 & 2015. While a reported 34.6

5 New Tips to Convert on Long Tail Search Queries

Convince & Convert

Visitor intention is grouped into three main categories: browsers, shoppers, and buyers. Higher Relevancy, More Conversions. As queries progress from informational to transactional, they often become more relevant and less competitive, which ultimately leads to higher conversions for your product or service. However, “Nike Hyperdunk Low 2015 iDs” has clearer user intent with a greater chance of selling a shoe. Image via BigStockPhoto.com.

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Colloquialisms, Jargon, and Slang…Oh My

Waxing UnLyrical

However, here’s the problem: these conversational anomalies aren’t the only issues wreaking a bit of havoc in our already complicated world of communication. Jargon is the use of words or expressions by professionals within particular groups or industries. Nevertheless, using too much obscure jargon in your conversation can confuse people or, worse yet, make them leave the conversation. Another simple item, conversational pacing, may also be a problem.

How Smart Brands are DemoCasting in Social Media

Convince & Convert

There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Conversely, if your customers skew older, the data indicates you would lean toward a Facebook, Pinterest, or Linkedin-oriented approach. This is what Lowe’s, Corcoran Group, and Nescafe are doing, and it fascinates me. intentionally reaching out to demographic groups that are adjacent to your core?) .

5 Killer Questions to Woo Prospective Customers

Convince & Convert

You shouldn’t, however, open with the purpose of presenting more material, but to confirm in the prospect’s mind that her time is well-spent by having a helpful conversation with you. Conversion Questioning SCOPE/SITUATIONAL: The answers to SCOPE Questions are fact-based, and are easy for the customer : “ How many people did your last campaign bring into your funnel? ” The benefit of SCOPE Questions is that they get the conversation going.

“Walk the Walk; Talk the Talk” – Thoughts on Teaching

Waxing UnLyrical

I’ve been having some interesting conversations recently about “what people know.” The goal is simple… to prepare those among the group who might be considering public relations, first as a concentration in college, second as a career field, for the “real world.”. Most of them have centered on social media, but the key points apply anywhere. I never fail to be fascinated as I come in contact with people who, on the surface, should be the role models for learning.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

31% included conversion rate optimization. There are, on average, eight new LinkedIn groups created each week, and 200 group conversations per minute. By the end of 2015, 81% of all U.S. As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.”

5 Ingredients of Effective Lead Nurturing

Convince & Convert

There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. Nurtured leads makes 47% larger purchases than non-nurtured leads ( The Annuitas Group ). Your Content Should Be Conversational Personalized, value-filled campaigns that speak in an authentic voice are essential. The other side to conversational communication is remembering that your leads are people, not just email addresses.

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Video Marketing For Your Business


Blab is a video chat app, like Periscope for groups. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. More than 70% of marketers say that video produces conversions better than any other type of content.

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Five Observations Gained from Starting an Online Community

Waxing UnLyrical

Agree, Disagree, or Qualify ( ADQ ) is a closed group for open minds dedicated to rigorously testing claims in concert with the values of free expression, eager education, and utmost respect. Some of these claims can get… heated, so ensuring a strong moderation core is a key part of keeping the conversation from devolving. The last claim I ever posted there suggested that ADQ should have its own group. Hey there, #WUL. Long time no see!

5 Things to Do in Facebook to Make Professional Connections


This can be a great method to instigate a conversation with others that may be able to help you. Groups. Many people will join various Facebook groups in order to become a part of a collection of like-minded individuals. These are used to converse about anything related to the group’s topic. If you can’t find a group that is relevant to your career, you can always create one and invite others to join.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

After Wittlake’s answer, a conversation morphed into what PR is and isn’t. Unless everyone understands their role, the roles of their compatriots, and the goals of the organization, it’s likely that PR, marketing, customer service, executives, and (name another functional group here) will have different understandings of their roles and responsibilities in the organization. “If you can’t measure it, you can’t manage it.” Peter Drucker.

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We’re Not From Round Here: The Importance of Localised Social Content


Our Business Director from our London office, Elana Kenton shares some of her thoughts on her first 6 months as a Mindjumper and what really matters when driving valuable conversations across various markets and local target audiences. It’s not only made me aware of local context, but also the diversities in political, environmental, religious and cultural tastes and behaviour between different ethnic groups in each market.

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Dedicated hashtag #PRDiversity for continued conversation. The diversity challenges in PR today are endless and often touch conversations outside of the color or ethnicity parameters. Godwin (@storyhungry) June 25, 2015. Join or create professional #PRDiversity groups, causes or initiatives. I welcome any opportunity to continue this important conversation. It’s 2015 and #PRDiversity Is Still An Issue is a post from: Shonali Burke Consulting, Inc.

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Three Simple Strategies To Make Your Business A Money Magnet


These days, many business owners are looking for clear, effective strategies that they can implement to increase their conversion rates. Rosenkranz is the CEO of the dynamic company Delphi Financial Group. He has years of business experience and has founded a group of private equity and investment partnerships. If this is what you’re attempting to find, note that there are a plethora of solutions available for you.

200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

Charles Cooper, The Rockley Group. Kathleen Gossman, EnVeritas Group. Dominik Grau, Ebner Media Group. Joey Hall, EnVeritas Group. Ahava Leibtag, Aha Media Group. Rebecca Lieb, Altimeter Group. Tom Martin, Converse Digital. Ann Rockley, The Rockley Group. Bo Sacks, Precision Media Group. Aubrae Wagner, EnVeritas Group. Adam Witty, Advantage Media Group.

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

After ignoring DMs for years, Twitter has, over the last few months, opened the platform for group messaging, allowed people to upload photos, and reversed its (bizarre) ban on sending URLs. But regardless of how long it takes to expand these capabilities to all users, it’s already uniquely positioned as the prime platform for real-time conversation, and allowing its users to move these conversations into private messaging will only boost its utility.

Are you Blabbing up a storm yet?

Janet Fouts

Hangouts can be clunky for new users and 10 people in the hangout at once generally too many to have a deep conversation. Switching between users allows only one person to be seen at once in the broadcast, so you lose some of the responses from others in the group. Sure, there is conversation in the comment stream but frankly, in a buzy stream it can hard to respond and focus. This is a terriffic way to get real engagement and conversation with a large group.

Social Media Trends, Prospects, and Challenges in India


Brands have realized that social media is not only about posting brand updates, but also about driving engagement by creating meaningful conversations. Indians today are looking for a more personalized social networking platform where they can communicate with different groups of people. Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management.

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Have You Been Social Selling All Along?

Convince & Convert

Following through on our analogy, if you think of LinkedIn as a trade show, then LinkedIn Groups are the swanky, invite-only after parties. And, just like at real parties, nobody likes a pushy salesman crashing a LinkedIn Group. Groups aren’t a place to hawk your products and services. Rather, they’re a place where you can answer questions, share relevant and informative resources, and engage in conversations.

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7 Ways to Generate Leads from Social Media


Advertising coupons through social media like Facebook allows an ubiquitous retailer like H&M to target specific age groups that their fashion caters to. Larger groups can even view these webinars together from different locations as long as they provide you with their names and emails. After the webinars, there was nearly a 60% registrant-to-attendee conversion rate, and a registration conversion rate greater than 50%. (Source).

Strategies and Tips on Social Media Marketing

Ari Herzog

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. This is a screenshot of popular discussions as of March 30, 2015. There are over 16,000 LinkedIn members in the group today!

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion. There are nine main factors that impact the cost per conversion of Facebook ads… Click To Tweet. There is an important group of people who have visited your website, like your Facebook page or are on your email list.

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New Study Reveals the Lifetime Value of a Blog Post

Convince & Convert

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. Carried out by Halverson Group , the study revealed that the lifespan of a post is nearly 24 times the currently accepted measurement of 30 days (e.g. As part of the study, The Halverson Group evaluated 62,863 blog posts generated between August 2010 and February 2012.

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How To Promote Your Content Through Social Ads Effectively


If your ad gets comments, you should answer them to create a conversation and get curious users to see what is going on in there as well. Please note, it’s better to have a more focused group of individuals even if they are fewer in numbers than to be targeting a massive audience loosely connected to your topic. #2. It allows you to check and see if everything is going fine so you won’t have any bad surprises (going over budget, getting no conversions, etc).

10 PPC Blogs Every Marketer Should Read

Convince & Convert

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Most Shared article in 2015: 5 SEO Myths to Forget in 2015 (2,600+ Shares). Most Shared Article in 2015: How a Search Marketing Agency Went from $0 to $2,500,000 in Revenue in One Year [Interivew] (250 Shares).

The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015


2015 will see this trend grow even further. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales. Get active on forums and discussions websites like Quora, LinkedIn groups, Twitter and any other platforms where you can talk directly to your customers. Make sure your website and blog are optimized for email conversions. Even its free version has lots of great options for maximizing email conversions.

Is Blab the Savior of Podcasting and Online Radio

Convince & Convert

Blab is a video conversation application (Web and mobile) that can be described in one of two ways. The current darling of the marketing and information products cognoscenti, Blab’s ease-of-use and strangely addicting combination of video conversation and live chat may be just the thing to take podcasting to the next level. Conversely, Blab is built to be a viable podcasting platform. Image via BigStockPhoto.com.

Innovation That Works: Practical Tips to Taking Smart Risk

Waxing UnLyrical

Another way to change how you think is by inviting people with different perspectives and backgrounds to the conversation. It gives creative confidence to the group. Guest Post by Elise Mitchell. One of the things I hear leaders talking about more frequently is innovation. Good thing, because it’s essential in today’s rapidly evolving business environment. Innovation keeps you in the game.

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4 Adjectives That Should Dominate Your Email Subject Lines

Convince & Convert

But an insouciant subject line is turning to someone in a noisy, crowded club and inviting them to have a quiet conversation in the VIP. It’s done either by talking about another group in a negative way, or more effectively, delivering a bracing critique directly to the reader. Idiosyncratic humor is a profound way to increase group identification.

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5 Reasons to Use Social Media Even If It’s Not Driving (Free) Traffic

Convince & Convert

Social media, at its very core, is about building meaningful relationships, which depend on the quality of the conversations you have with your community. A few relationship building tips include: Participate in conversations in a genuine way. Of this group, 94% use social media as a marketing tool. It allows you to quickly track the trending hashtags and eavesdrop on existing public conversations for new topics and ideas. Image via BigStockPhoto.com.

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

How do you reduce the noise and find the conversations you care about? To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business. The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large.

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The Key to Social Selling is Social, Not Selling

Convince & Convert

Identify the Prospects After figuring out the outcome you hope to achieve, you can move to identifying the “who”—the group of individuals you are looking to target. Your leads share a lot of information on social channels —make sure you are taking advantage of this information, and then use it to target specific people and drive conversations. Since social channels are connected to real people in the real world, the conversations should be sincere and authentic.