Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. How much of your content plan is visual? Adding a photo to your to tweets can boost re-tweets by 35%.

Content 63

Content Training Patterns Skills 63

Convince & Convert

JULY 23, 2015

On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. With so many uses for the emoji, the challenge and opportunity for companies becomes how to utilize them in a way that’s on brand and adds value to their overall digital content efforts. hRAIAWXdi4.

Company 60

Company Storify Education Newsletter 60

Janet Fouts

JULY 13, 2020

This week Janet facilitates a conversation with 4 individuals who have their fingers on the pulse of the issues, to offer some insights into what’s been going right, as well as what we can certainly be working on as conscious, mindful, and engaged marketers. linkedin.com/company/flourish-marketing-co/. About our panel.

Brands 226

Brands Marketing Committee Consultant 226

Sherrilynne Starkie

JANUARY 30, 2016

An emoji, ‘Face With Tears Of Joy’, has been chosen by Oxford University Press as the 2015 ‘word of the year’. Tears Of Joy was chosen because it was the most-used emoji globally in 2015. Built for link bait, this campaign engages English word nerds the world over.

Statistics 150

Statistics Campaign Social Media Engagement 150

Convince & Convert

NOVEMBER 6, 2015

The company also hosted a special event and art installation with artist Annica Lydenberg, who painted the inspiring responses on nearly 250 scales, which were then displayed as part of an art installation in Grand Central’s Vanderbilt Hall. Lean Cuisine (@LeanCuisine) October 27, 2015.

Company 60

Company Campaign Communities Video 60

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. Engagement metrics like impressions, comments, clicks and shares help us understand which content is contributing to our Page’s overall success.

Team 40

Team LinkedIn Report Company 40

Convince & Convert

DECEMBER 2, 2014

However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. Keep in mind that if you engage in discounts too often, you will never escape your brand being synonymous with a markdown.

Discount 159

Discount Statistics Company Price 159

Devumi

FEBRUARY 20, 2015

Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. This guide will help you work smart, and show you what will actually increase your engagement levels for the long haul. We’ll call it show AND tell!

Activities 60

Activities Engagement Twitter How To 60

Webbiquity SMM

AUGUST 24, 2021

Total monthly active users increased 77% from 2015 to 2020. Post engagement rate declines as the number of Facebook followers a company has increases. Business pages with fewer than 10,000 fans have more than five times the engagement rate of pages with more than 100,000 fans. Facebook advertising reaches 2.18

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Buffer Social

JULY 20, 2017

And, in mind at least, that’s not a bad thing because: Social media is becoming an engagement channel. . Engagement is also about the content you create and share across social platforms. 4 reasons why engagement is the future of social media. A company that is at the forefront of this change is KLM Royal Dutch Airlines.

Social Media 112

Social Media Engagement Brands Airlines 112

The Social Media Incubator

MAY 7, 2015

Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. Audi Ireland (@audiireland) April 27, 2015. Audi Ireland (@audiireland) April 29, 2015. There are questions to go along with the low engagement.

Campaign 100

Campaign Twitter Flickr YouTube 100

Sprout Social

MAY 10, 2022

About 62% of consumers agree brands and companies that don’t have a strong social media presence won’t succeed in the long run. Along with using social media to discover new products, 80% of consumers expect companies with a social media presence to interact with their customers in meaningful ways. What is brand marketing?

Social Media 119

Social Media Brands Marketing Meme 119

Buffer Social

DECEMBER 1, 2023

As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives.  Plus, I knew these company leaders were busy — when would I have the opportunity to pick their brains again? 

Team 79

Team Engineering Company System 79

Social Media Marketing

JANUARY 11, 2020

From the data recorded from 2015, the International telecommunication union (ITU) has stated that nearly 43% of the world population uses the internet. SEO optimized: SEO optimization is essential to keep your company visible on the top searches of the internet. stated by internet world stats.

Telecommunications 100

Telecommunications Startup SEO ROI 100

Buffer Social

OCTOBER 1, 2018

According to Twitter, here are some of the factors it considers: The tweet itself: its recency, presence of media cards (image or video), and overall engagement (including retweets, clicks, favorites, and time spent reading it). You: tweets she found engaging in the past, how often and how heavily she use Twitter. Never do clickbait.

Organization 108

Organization Flipboard Social Media Company 108

Sherrilynne Starkie

NOVEMBER 10, 2012

Canadians are now less engaged with traditional institutions and they care less about government. Life expectancy is increasing especially for women which means that Canada is becoming more female and by 2015, only a few years down the road, senior citizens will outnumber children for the first time ever in the nation’s history.

Social Capital 391

Social Capital Policies Research Reputation 391

Mindjumpers

MAY 26, 2016

Another reason engagement is so high on the platform is that there are no worries about content existing forever. In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content. 24 hours is the maximum amount of time it will stay live, through “Stories”.

Authentication 0

Authentication SMS Influencer Advertising 0

Buffer Social

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  After all, most leads consume three to four pieces of content from a vendor before engaging with their sales team. 

Content 99

Content Tourism Price Construction 99

Convince & Convert

FEBRUARY 5, 2018

The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. They should also understand the best practices for engaging in social media. Technologists are active on social media. It’s a fact. Other data suggests the same.

Strategy 147

Strategy Social Media Marketing Consultant 147

Ignite Social Media

MAY 18, 2016

When your brand’s CEO has a social media presence, he or she can: Benefit #1: It humanizes the brand and the company at large. Benefit #3: It makes the company a more desirable place to work. Top talent appreciates CEOs that demonstrate the company’s core values, and they often expect the company’s top leaders to be findable online.

Findability 111

Findability Social Media Collaboration Team 111

Convince & Convert

FEBRUARY 26, 2015

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015. No effects.

Social Media 60

Social Media Brands Case Study Film 60

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Infinit Datum ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. In 2015, Google announced that it was testing ways to index apps and app only content for inclusion in search results. Apps have taken over the internet in recent years.

Mobile 111

Mobile GPS Wireless Compete 111

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Step 4: Engage! At minimum, check in monthly on: The basics: follower counts, gains/losses, engagement rates, reposts/shares, comments, likes. This works for all companies, not only fashion. Nothing drives engagement like humor. Get creative!

Social Media 142

Social Media Meme HootSuite Influencer 142

Buffer Social

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. This ongoing consumer engagement allows brands to build connections and create fans at scale. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich.

Social Media 114

Social Media Marketing Atlassian Team 114

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji. In 2015, Chevrolet created an emoji-only press release. They have become a language of their own. What Emojis Mean for Marketers.

Tips 121

Tips Marketing Press Release Influencer 121

Jon Loomer

MARCH 24, 2016

Who cares if engagement is dropping due to bad brand content? But the more complicated version is that Instagram wants to use an algorithm to get an idea of what you are most likely to engage with and show that first. The Drop in Brand Engagement on Instagram. High reach and engagement with very little competition.

Brands 113

Brands Instagram Engagement Activities 113

Buffer Social

JUNE 15, 2023

When I first joined Buffer in 2015, the team would have a dedicated time when everyone would spend an hour answering customer support emails at our annual company retreat. After some reflection, it dawned on us that we shouldn’t limit full-team connection to annual company retreats!

Engineering 70

Engineering Team Issues Products 70

Proactive Report

DECEMBER 9, 2014

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). However, only 38 percent of companies say they have a defined social media strategy. Engage and facilitate conversations.

Template 111

Template Templates Social Media Strategy 111

Unmetric

APRIL 11, 2016

Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. It’s against this backdrop that all of us at Unmetric would like to say congratulations to another social media analytics company. It indexed over 150 million pieces of brand content.

Comparison 113

Comparison Metrics Analytics Engineering 113

Audiense

NOVEMBER 22, 2017

In my years of experience I have not witnessed a human resources company use Social Data as innovatively as Adecco has. In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Javier Burón. CEO, Audiense. What are our future plans?

Resources 90

Resources Data Groups Groups 90

Ignite Social Media

JULY 14, 2017

We’ve previously discussed how and when brands should engage with certain holidays through their social media presences. — Pete Zaroll (@totinos) May 4, 2015. — LEGO (@LEGO_Group) May 4, 2015. — JOLLY RANCHER (@Jolly_Rancher) May 4, 2015. May the 4th be with you! MayThe4th pic.twitter.com/E0DrzC5HLz.

Brands 87

Brands Proposal Sports Authentication 87

Social Media Strategies Summit

NOVEMBER 7, 2018

If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. Houseparty, The platform to engage Gen-Z. Kik also allows users to engage with companies through opportunities to earn Kin in exchange for taking a brand’s desired action. Trend #1: Focus on Generation Z.

Platform 272

Platform Social Media Influencer Trends 272

Convince & Convert

DECEMBER 18, 2015

‘Tis the season for fun and festive holiday-themed offerings from companies. But what happens when your company’s holiday product doesn’t quite meet consumer expectations? Bucky Keen (@DoomBucky) November 2, 2015. REESE’S (@ReesesPBCups) December 2, 2015. REESE’S (@ReesesPBCups) December 3, 2015.

Delicious 60

Delicious Issues Team Social Media Management 60

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. Engagement, shares, conversions, and total time spent watching was more important.

Video 133

Video Marketing Vimeo YouTube 133

Socialmedia.biz

FEBRUARY 23, 2019

For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!) ” 68% of Instagram users like to engage with brands on an everyday basis, resulting in 58x more engagement per follower than Facebook.

Instagram 105

Instagram Nielsen Collaboration Influencer 105