Marketing Predictions for 2015

Mindjumpers

With a close eye on Amazon Local, more brands will test hyper-local content in 2015. For my “safe, soft prediction,” I predict 2015 as the year of content-as-process. We look forward to seeing what successful content marketing for Social Media will look like in 2015.

9 LinkedIn Best Practices For 2015

Firebelly

5 Highlight Your Company. Be sure that your company page is complete and is relevant to your field. Make sure your have the services your company offers listed, relevant articles, images, and videos showing your work. Make your company come to life on your LinkedIn page. #6

2015: The Year of Brand Publishing

SocialFish

Chances are, you don’t stray much farther than your specialization, but 2015 is the year certain to change all of that. DriveTime’s brand publishing efforts go against the claim that companies that don’t sell a fun product can’t secure a following.

My Oscar Moment: the 2015 Matrix Awards

Waxing UnLyrical

Chapter, presented me with the 2015 Matrix Award. So I share below the gist of what I said yesterday – in the company of many amazing area professionals, each a superstar in their own right – because you are a large part of my success. My Oscar Moment: the 2015 Matrix Awards is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn My Oscar Moment: the 2015 Matrix Awards.

Get Creative with B2B Marketing in 2015

SocialFish

A quick share was perfect for the company. One of the best things about marketing is the constant challenge that comes with it. You don’t want to repeat yourself from last year, nor do you want to look sloppy next to the competition.

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A Mobile Website is Key for Business in 2015

yMarketingMatters

This is only going to increase in 2015. Many service providers and companies, large and small, have developed downloadable apps for their services to cater to a public that wants to do their business faster and with greater convenience on their mobile device.

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It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. Godwin (@storyhungry) June 25, 2015. Twitter It’s 2015 and #PRDiversity Is Still An Issue.

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State of Search 2015 Conference

Bill Hartzer

As a co-founder of the Dallas/Fort Worth Search Engine Marketing Association, I highly recommend that you plan attend the State of Search 2015 Conference , being held in Dallas on November 16th and 17th, 2015. The State of Search 2015 Conference will be the best one yet.

How Internal Storytelling Impacts Company Culture

Convince & Convert

Before companies focus on customers and external marketing, they need to focus on employees, values, and internal stories—all the things that make up a strong internal culture. Many Companies Don’t. Eventually that company failed in a very big way.

A Quick Guide to Creating a Great B2B Website in 2015

SocialFish

B2B companies should consider the following five tips when designing their websites for success in 2015: Design with Responsiveness in Mind. They’re a transportation company that sometimes has individual customers renting or buying a bus.

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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

I then asked how our guests felt internal communications and PR should work together: A5 Employees are key source of intel for a company, so #internal #comms should be feeding rest of comms team. Connect with people that work at the companies you want to work with via social media. measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2015): Internal Communications.

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Best Credit Repair Companies

SocialFish

Now, one of the simplest methods to improve your credit score is by consulting with a credit repair company that will take you on a step by step process of improving your status. The following companies can be trusted; 1.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social.

Best Days And Times To Post To Your LinkedIn Company Page

Firebelly

It’s a question we get a lot—what are the best days and times to update a LinkedIn Company Page? Best Days And Times To Post To Your LinkedIn Company Page. Does your company or its employees need help with LinkedIn?

Firebelly Begins Work With Cornerstone Bread Company

Firebelly

We’re excited to announce that we have recently started working with Cornerstone Bread Company. Cornerstone Bread Company makes every item from scratch—using nothing less than high-quality, all-natural ingredients shaped by hand.

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens! Too many companies have bought into a myth that great stories should make them look like “superhumans.”

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Twitter is the place to engage with companies: While just 20 of the of Fortune 500 companies actually engage with their customers on Facebook, 83% have a presence on Twitter—as do 76% of the NASDAQ 100, 100% of Dow Jones companies, and 92% of the S&P 500.

Social Media Marketing Advice 2015: Cross-Platform Marketing

Devumi

This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. A prime example of this is a company that just started on SoundCloud which you wouldn’t expect: NASA.

9 Productivity Tools I Use to Run My Company

Convince & Convert

that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. Plus, the company has a remarkable blog of their own , and the team at Buffer is widely recognized as leading the charge toward business transparency world-wide.

How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made the move.

How 5 Top Companies Celebrated National Dog Day

Convince & Convert

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. So, which companies put their best paw forward?

How One Company is Measuring What Really Matters

Convince & Convert

The company also hosted a special event and art installation with artist Annica Lydenberg, who painted the inspiring responses on nearly 250 scales, which were then displayed as part of an art installation in Grand Central’s Vanderbilt Hall. Lean Cuisine (@LeanCuisine) October 27, 2015.

2015 Media Trends and State of Online Newsrooms

Proactive Report

The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. This opens the door for companies to work with the media and provide industry news and branded content to the media.

Monday Roundup: Disaster Preparedness

Waxing UnLyrical

If company leaders ignore this fact, then failing to plan could be a plan for failure,” writes Lindsey Perkins Wade. Around the Web Crisis Communications 2015 National Preparednes Month disaster preparedness

Get Creative with B2B Marketing in 2015

SocialFish

A quick share was perfect for the company. One of the best things about marketing is the constant challenge that comes with it. You don’t want to repeat yourself from last year, nor do you want to look sloppy next to the competition.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. By the end of 2015, 81% of all U.S.

Why Tech Companies Must Be Careful About Change

Convince & Convert

” According to Twitter’s blog , the company made the switch because: “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. It has been a big week for the company formerly known as RelayRides.

5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. Disney (@Disney) July 17, 2015. NASCAR (@NASCAR) July 18, 2015.

36 Sensational Social Media Stats and Facts

Webbiquity SMM

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Meanwhile, 91% of brand/company mentions on social networks come from people with fewer than 500 followers—and 94% of those mentions are positive.

2015 Media Trends and State of Online Newsrooms

Proactive Report

The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. This opens the door for companies to work with the media and provide industry news and branded content to the media.

2015 State of the News Media Report

Proactive Report

Pew Research released their 2015 State of the Media report this week. NPR’s podcast downloads alone grew 41% year over year, according to the company’s internal data. The percentage listening in 2015 was up two points over 2014 levels (15%).

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Online Reputation Management Guide for 2015

Proactive Report

In most cases the company had been aware of the issues for some time, says Baskin. Prior to the Internet when a member of the public had a negative experience with a company they would, on average, tell 13 people.

15 Digital Skills You Need in 2015

Proactive Report

15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015.

Snapchatting loses top banker his job

Sherrilynne Starkie

A week after having a series of snaps reposted to Instagram , Royal Bank of Scotland announced tha t Chairman Rory Cullinan would be leaving the company.

5 Reasons Why Facebook Tabs Are Still Useful

Saying It Social

Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on.

Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

Taking all of this into account, I’m really beginning to wonder if SEO as we know it will be around in 2015. What do you think — what will SEO look like in the year 2015? Will SEO Exist in 2015? This is a guest post by Brad Shorr.

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The New Rules of Social Marketing and PR

Convince & Convert

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? Why authentic employee advocacy is an important part of any company’s social media plan. It’s All About Now, Now, Now.

How To Get Your Company On Board With Content Marketing Culture

Convince & Convert

Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010.

How many Twitter users actually tweet?

Sherrilynne Starkie

Twitter for companies. In a startling admission by Twitter apparently, one in five users never actually tweet.

5 Brands Who Rocked the Social Media Red Carpet During the Oscars

Convince & Convert

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie.

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14 Dazzling Digital Marketing Stats and Facts

Webbiquity SMM

Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. billion in 2015.

3 Ways to Measure Employee Communication

Waxing UnLyrical

At one company, we discovered that most of our content was U.S.-centric One of the company’s goals was to be seen as an international firm, not merely a U.S. Guest Post by Sean Williams. Your average internal communicator is lonesome.

My Top 10 Gadgets of the Future That You can Buy in 2015

Stay N' Alive

Recently I was asked to appear on my local Fox affiliate, Fox 13 to appear on their weekly lifestyle show, “The Place” They wanted me to talk about my top 10 favorite gadgets of 2015. Being 2015 I had to have some sort of VR device on my list.

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