Hootsuite

SEPTEMBER 23, 2020

Social media compliance simply means following the rules when using social media to engage with the public. But the truth is that social media compliance is hardly ever that simple. Especially for social marketers working in regulated industries like healthcare and finance. That can add up fast.

Social Media 145

Social Media Policies Privacy HootSuite 145

Unmetric

SEPTEMBER 19, 2018

Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. Every product is thus an opportunity for more social media engagement.

Social Media 141

Social Media Hashtag Instagram Meme 141

The Social Media Hat

JUNE 27, 2016

Social Media Get Your Social Media Inbox To Zero. Take Control Over Your Social Media Mentions And Messages. " Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Why should social media be any different?

Social Media 163

Social Media Notification HootSuite Hashtag 163

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. ’s Chartered Institute of Public Relations with its State of the Profession 2015 report. And, in fact, “quantitative data analysis” is one of the top 5 least desired competencies when hiring junior pros.

Social Media 100

Social Media Compete Skills Consultant 100

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. It’s no longer news; Topsy is dead. So what now? Followerwonk.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Ignite Social Media

NOVEMBER 9, 2017

A quick Google search can reveal various options for how to improve your social media posts. At Ignite Social Media, we believe the answer begins with quality analytics and sound analysis of thousands of posts what makes them engaging. appeared first on Ignite Social Media - The original social media agency.

Engagement 110

Engagement Brands Facebook Analysis 110

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

Social Media 145

Social Media How To Exercises Guidelines 145

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

DECEMBER 14, 2017

Not only do I provide you with an easy to use content inventory worksheet but I also teach you to how to do a quick content marketing inventory analysis so you can: Identify the content you already have. Tips to get your 2015 content marketing budget approved. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Organization 165

Organization Content ROI Marketing 165

Sprout Social

JANUARY 21, 2021

And social media is arguably the best channel for doing exactly that. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Up-to-date and timely (given that it comes directly from social media). Customers change.

Sentiment 128

Sentiment How To Marketing Analysis 128

Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Gen Z and social media statistics. population.

Statistics 102

Statistics Marketing HootSuite Study 102

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. It’s no longer news; Topsy is dead. So what now? TweetBinder.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. — Kronenbourg 1664 (@Kronenbourg1664) July 2, 2015. Audiense: What was the key objective of the campaign’s social activity? Will you support Eric? PZGErCXzZF.

Engagement 106

Engagement Nielsen Delicious Campaign 106

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 79

Sports Social Media Engagement Compete 79

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Organization 108

Organization Flipboard Social Media Company 108

Ignite Social Media

FEBRUARY 9, 2017

We did an initial analysis of the decreasing fan reach trend several years ago and thought it was worth revisiting. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team! Methodology. User Engagement Stays Steady.

Metrics 60

Metrics Brands Facebook Sample 60

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buffer Social

JULY 30, 2018

It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. Today on The Science of Social Media we’re dusting off and breaking down 6 old school marketing tactics that still work like a charm on social media. Let’s dive in! ?.

Social Media 88

Social Media Marketing Influencer Energy 88

Buffer Social

JANUARY 15, 2017

Setting social media goals is hard. ” This is how I tend to go about setting social media goals. Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. 7 Popular Strategies for Setting Social Media Goals. Absolutely! S.M.A.R.T.

Social Media 111

Social Media Strategy Metrics Research 111

Rebekah Radice

JUNE 12, 2015

link] pic.twitter.com/WGtwyRVoiA — Paige Sandhu (@paige_sandhu) May 28, 2015. Beki Winchel (@bekiweki) June 11, 2015. Odd Duck Social (@OddDuckSocial) June 11, 2015. pinchat pic.twitter.com/IPZLCZmpw8 — Ahalogy (@Ahalogy) June 4, 2015. Kim Vij (@EducatorsSpin) June 4, 2015. A1) Optimization. pinchat. —

Strategy 131

Strategy Tips Marketing Storify 131

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

Influencer 85

Influencer Social Media Hubspot Travel 85

Convince & Convert

AUGUST 4, 2015

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Each week on the Social Pros podcast my co-host and I interview a leading figure in the world of social media. A Humble Start.

Social Media 60

Social Media Marketing Badge Hosting 60

Audiense

MAY 10, 2016

What can the social media data tell us about those who have followed the club this season? With Leicester having no official partners in mobile technology, and with Samsung ending their sponsorship of Chelsea in 2015, is this an opportunity for both parties to look into sponsorship possibilities with each other?

Social Media 99

Social Media Airlines Sports Report 99

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. This is not your ordinary conference about social media. So what does a CDO do?

Marketing 258

Marketing Conference Fashion Mobile 258

Audiense

NOVEMBER 22, 2017

In my years of experience I have not witnessed a human resources company use Social Data as innovatively as Adecco has. In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. We have recently carried out an analysis of the developer community in Spain.

Resources 90

Resources Data Groups Groups 90

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). Understand how a crisis spreads online to stay in control.

Data 60

Data Social Media Brands Forums 60

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. 2015 (330M members): $1.5B

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Ignite Social Media

OCTOBER 19, 2017

I did a highly unscientific search on Untappd (the social media channel for beer) for “yam OR pumpkin” and was served 15,760 beer results. I wanted to execute a quick analysis and see if pumpkin beer has jumped the shark. appeared first on Ignite Social Media - The original social media agency.

Trends 94

Trends Data Conversation Analysis 94

Talkwalker SM

FEBRUARY 8, 2016

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. million social media posts linked to the brand in January. Here is what the social data said: Sentiment expressed in social media posts linked to Dior.

ROI 84

ROI Influencer Sentiment Tips 84

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

Team 124

Team Questions Retail Marketing 124

Your Escape From 9 to 5

JULY 8, 2022

What Works in Building Backlinks in 2015 and Beyond: SEO is All About Links – Google’s search engine rankings are mostly based on backlinks. Your objective is to find something that has plenty of social media shares, we are talking about 1,000 + shares. I can tell you first hand the strategies in this Infographic work.

Strategy 98

Strategy Directory Reddit Forums 98

Buffer Social

DECEMBER 19, 2019

Imagine this: You open your inbox, and there sit a dozen new articles that you’d be thrilled to share to social media. For even more great content to share … Newsletters are one of the many places to find inspiration for adding fresh content to social media. Buffer’s social media newsletter.

Newsletter 90

Newsletter News Journal Social Media 90

Proactive Report

OCTOBER 12, 2015

Back in 2005 when Pew started tracking social media usage just 7% of adults where active on social networking sites. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics.

Social Media 40

Social Media Patterns Report Analysis 40

Waxing UnLyrical

MAY 13, 2016

In 2015, I was approached by a healthcare-related organization to devise a measurement program for their PR efforts. We did a media analysis. We set up and embarked on a massive social media analysis. Case in point. how to bridge the gap between the two. We surveyed internal stakeholders.

Analysis 100

Analysis Training Banking Organization 100

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Most articles about it date from 2013 to 2015. Competitive analysis. It wasn’t always like this.

Tips 127

Tips Hubspot Facebook Hashtag 127

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. One of these experiences in particular has received a lot of love and attention from users and media alike: a photo collection titled #BlackJoyMatters , which features the work of Black photographers and artists. But you could also make use of tools like surveys and social listening.

Issues 130

Issues Survey Campaign Authentication 130