Sprout Social

JANUARY 21, 2021

And social media is arguably the best channel for doing exactly that. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Up-to-date and timely (given that it comes directly from social media). Customers change.

Sentiment 128

Sentiment How To Marketing Analysis 128

Unmetric

SEPTEMBER 19, 2018

Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. Every product is thus an opportunity for more social media engagement.

Social Media 141

Social Media Hashtag Instagram Meme 141

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. ’s Chartered Institute of Public Relations with its State of the Profession 2015 report. And, in fact, “quantitative data analysis” is one of the top 5 least desired competencies when hiring junior pros.

Social Media 100

Social Media Compete Skills Consultant 100

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. This is not your ordinary conference about social media. So what does a CDO do?

Marketing 258

Marketing Conference Fashion Mobile 258

Rebekah Radice

JUNE 12, 2015

[link] pic.twitter.com/WGtwyRVoiA — Paige Sandhu (@paige_sandhu) May 28, 2015. How can you use Pinterest analytics to better understand your target audience? A2) Look to “Profile Analytics” to see what’s resonated with your audience. Beki Winchel (@bekiweki) June 11, 2015. A1) Optimization. pinchat. —

Strategy 131

Strategy Tips Marketing Storify 131

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 79

Sports Social Media Engagement Compete 79

Ignite Social Media

FEBRUARY 9, 2017

We did an initial analysis of the decreasing fan reach trend several years ago and thought it was worth revisiting. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team! Methodology. User Engagement Stays Steady.

Metrics 60

Metrics Brands Facebook Sample 60

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). Understand how a crisis spreads online to stay in control.

Data 60

Data Social Media Brands Forums 60

Talkwalker SM

FEBRUARY 8, 2016

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. million social media posts linked to the brand in January. Here is what the social data said: Sentiment expressed in social media posts linked to Dior.

ROI 84

ROI Influencer Sentiment Tips 84

Audiense

MAY 10, 2016

What can the social media data tell us about those who have followed the club this season? With Leicester having no official partners in mobile technology, and with Samsung ending their sponsorship of Chelsea in 2015, is this an opportunity for both parties to look into sponsorship possibilities with each other?

Social Media 99

Social Media Airlines Sports Report 99

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Reasonable pricing.

Software 101

Software Marketing Analytics B2B 101

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

Influencer 85

Influencer Social Media Hubspot Travel 85

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. Do you want analytics to measure your performance? Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add.

Instagram 111

Instagram Cost Comparison Analytics 111

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. LifeWellTravelled: Cathay Pacific sets the travel tone.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Oktopost

OCTOBER 23, 2019

Many relied on cookies, which Google is trying to change as the industry moves towards things like intent data and site analytics. Nothing comes out for use within other platforms or for independent performance analysis. This was jarring for marketers, since it meant a change in process. Taboola purchased Outbrain for $850 million.

Marketing 110

Marketing YouTube Overview Instagram 110

Keyhole.co

FEBRUARY 28, 2023

Memes are the best gift to mankind from the social media world. The first thing you might think is: well, they’re visual, and social media is all about visuals! People in the smartphone era are used to sharing memes and using emojis to communicate on social media. Memes are everywhere.

Meme 52

Meme Engagement Strategy Campaign 52

Kikolani

MARCH 27, 2015

Fetching Friday is back for week thirteen of 2015! Advanced Content Analysis in Google Analytics by Jeff Sauer. Social Media Marketing. How to Implement a Loyalty Program Using Social Media by Antonio Calero. 6 Social Media Monitoring Tools to Track Your Brand by Tamar Weinberg.

Products 60

Products Marketing Directory Case Study 60

Rebekah Radice

JANUARY 12, 2017

Kissmetrics analyzed how the performance of different types of social media content changes according to timing. you need to look at your own analytics and determine when you audience is online and when they are most active. Repurpose your most successful content into new media! However, these are all general metrics.

Engagement 150

Engagement Tips Facebook Marketing 150

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. A Holistic Approach to Social Media. 76% of teens use social platforms. The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer.

Content 60

Content Tips Analysis Curation 60

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

ProBlogger

JANUARY 18, 2015

I hope you had a worthwhile end of 2014 and are looking at 2015 with excitement and anticipation! It’s an exercise that I do over the last week of 2014 and the first week of 2015 but is also something you could spend just 10 minutes doing and still get some value from. I get that – I’m not really an analytical guy.

Exercises 20

Exercises Analytics Google Overview 20

Proactive Report

JUNE 15, 2016

The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Statistical Analysis and Data Mining. Listening: Social media has provided us with the ultimate research tool. One tool you should know how to use is Google Analytics.

Skills 40

Skills LinkedIn Health Care Statistics 40

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). This shift to predictive analytics has been brought on by technology, but also by a shift in thought from aggregate analysis to individual treatment , and from universal insights to personal insights.

Research 60

Research Engagement How To Sentiment 60

Buffer Social

MAY 6, 2016

It’s been another fast-paced, exciting week in the world of social media. What’s new in social this week. Instagram first announced carousel ads in 2015, but now brands can include multiple videos (of up to 60 seconds long) to the same sponsored post. Let’s dive in! Facebook testing content categories.

Instagram 61

Instagram Engagement Twitter Facebook 61

Rebekah Radice

JANUARY 12, 2017

Kissmetrics analyzed how the performance of different types of social media content changes according to timing. you need to look at your own analytics and determine when you audience is online and when they are most active. Repurpose your most successful content into new media! However, these are all general metrics.

Engagement 60

Engagement Tips Facebook Marketing 60

ProBlogger

MAY 18, 2016

The artistic effort of creating content is often a far more enjoyable endeavor than back-end metrics analysis. But that can’t stop bloggers from learning what makes content effective, what renders it ineffective and the analytical tools used to tell the difference. Trending on Twitter — Dig Deeper.

Research 35

Research Tools Content Hashtag 35

Buffer Social

MAY 16, 2016

When you’re a fast-growing startup, with social media as part of your company’s DNA, it’s extra important to get social media marketing right. Buffer is the core of how we run everything social. Product Hunt’s Social Media Goal: Engagement and Awareness. Niv Dror, Product Hunt.

Products 62

Products Twitter Open Source Team 62

Buffer Social

JULY 11, 2016

Innovation: If I were laid off from a high-profile job, I imagine I’d be pretty quiet on social media. Innovation: No slide deck is more anticipated every year than Meeker’s giant analysis of digital trends from Kleiner Perkins Caufield & Byers. analytics basics! A heatmap for your Google Analytics.

Campaign 40

Campaign Startup Marketing Curation 40

Sprout Social

APRIL 15, 2024

Case in point, the Chipotle E Coli outbreak in 2015. These include: Templates with pre-loaded information for press releases and social media announcements can give your team a head start in executing timely communication. Will it be short social media posts or a more detailed press release?

Press Release 88

Press Release Banking Reputation Marketing 88

SalesChoice

OCTOBER 4, 2016

The Recent Tractia 2015 study forecasts the sales of enterprise AI will be a cumulative $43.5 billion between 2015 and 2024. Machine Learning methods use Random Forests, a term that refers to an analytic technique developed by Leo Breiman and Adele Cutter. Market Growth Dynamics. Generating new insights.

Software 20

Software Patterns Applications B2B 20

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Buffer is so much more than a social media scheduling tool! In this post, I’m going to cover all the ways you can use Buffer to grow your audience on social media and beyond in 2022; every feature, every integration, and all the hidden gems.

Features 84

Features Sentiment Analytics Statistics 84

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. This could be a major sign of budding social media trends.

Trends 112

Trends Social Media Analytics Instagram 112

ProBlogger

JULY 11, 2016

This is a good time to just stop blogging for a day or just spend a few hours and do some analysis of your blog. I’m going to run through one method I use to do a blog review, but I also have a second suggestion that ProBlogger Editor Stacey Roberts wrote in 2015 that a lot of readers found helpful. Social media engagement.

Review 20

Review How To Blogger Analysis 20

Webbiquity SMM

JULY 28, 2015

Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” 46% of online users count on social media when making a purchase decision. – Director of social media: 42,000 – $105,000.

Marketing 100

Marketing Statistics Skills Compete 100

Convince & Convert

FEBRUARY 17, 2017

You know social media provides essential channels for maximizing digital marketing efforts. To illustrate, by the end of 2015, Facebook was seeing about 8 billion video views per day. If you don’t know how to do this in your system, you can use Google Analytics. Be Deliberate in Your Analysis.

Video 144

Video CPC Facebook Strategy 144