Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. That was a real eye-opener for me.

Analytics 164

Analytics Content How To Software 164

Waxing UnLyrical

AUGUST 14, 2015

We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. SME Social Media Reporting Toolkit. As did Gerard F. Corbett : A2.

Analytics 100

Analytics Consultant Survey Reputation 100

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Video 126

Video Social Media How To Trends 126

Rebekah Radice

MAY 9, 2015

And not just online, but through video and social media ? That means social media – and online interaction – isn’t going away anytime soon. It also makes finding your perfect social media mix more important than ever. How to Create the Perfect Social Media Marketing Mix.

Social Media 131

Social Media How To Marketing HootSuite 131

Ignite Social Media

JANUARY 10, 2018

As the internet and social media have become entwined in everyday life, they have also drastically changed motherhood. 1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. With this shift in usage, marketers must know where mothers spend their time online.

Social Media 113

Social Media How To Survey Social Networking 113

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. You should have already heard this statistic: over 1.8

Analytics 68

Analytics Influencer Apparel Airlines 68

Laurel Papworth

JUNE 21, 2015

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015.

Course 40

Course Social Media Class iPad 40

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. — Surface UK (@Surface_UK) November 17, 2015.

Microsoft 112

Microsoft Analytics Metrics Data 112

Convince & Convert

DECEMBER 23, 2014

These Social Pros operate on different levels in very different fields. But they are united by the importance of analytics and integration in digital marketing. She covers content and strategy, while the other half (Anna Samuels) handles analytics and paid ad spending. Social Success Comes from Individuality.

Social Media 149

Social Media Strategy Apple Analytics 149

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Likeable

JANUARY 23, 2019

Social media is constantly changing. To that end, we’re providing a roundup of the most important social media statistics you should know going into 2019. billion on social advertising this year, with $9.82 billion being spent on social video advertising. billion on social advertising this year, with $9.82

Statistics 92

Statistics Social Media Marketing Instagram 92

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. It’s no longer news; Topsy is dead. So what now? TweetBinder.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. ’s Chartered Institute of Public Relations with its State of the Profession 2015 report. How Much do Senior Pros Care About Using Social Media? The trouble is, smart strategic PR today demands it.

Social Media 100

Social Media Compete Skills Consultant 100

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Buffer Social

JULY 20, 2017

Social media is changing. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is no longer a megaphone. Social media is becoming a conversation.

Social Media 112

Social Media Engagement Brands Airlines 112

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. But Topsy was discontinued by Apple in 2015. So what now?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Activities 133

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). Understand how a crisis spreads online to stay in control.

Data 60

Data Social Media Brands Forums 60

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 82

Sports Social Media Engagement Compete 82

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Buffer Social

DECEMBER 19, 2017

We are grateful for people who share what worked (and what didn’t) for them on social media. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Our top social media posts of the year. 1,189 engagement. 1,132 likes.

Social Media 108

Social Media Study LinkedIn Instagram 108

Sprout Social

JANUARY 21, 2021

And social media is arguably the best channel for doing exactly that. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Up-to-date and timely (given that it comes directly from social media). Customers change.

Sentiment 133

Sentiment How To Marketing Analysis 133

Unmetric

APRIL 11, 2016

Creating brand content at the cadence that social media demands is no easy task. Each day, the social media beast needs to be fed and its hunger never gets satiated. It was the first social media search engine for brand content and offered a virtually unlimited supply of brand content, easily searchable and filterable.

Comparison 113

Comparison Metrics Analytics Engineering 113

Audiense

MAY 10, 2016

What can the social media data tell us about those who have followed the club this season? With Leicester having no official partners in mobile technology, and with Samsung ending their sponsorship of Chelsea in 2015, is this an opportunity for both parties to look into sponsorship possibilities with each other?

Social Media 99

Social Media Airlines Sports Report 99

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 104

Social Media How To ROI Hashtag 104

Waxing UnLyrical

JANUARY 5, 2015

Are you ready to #bringit in 2015? 5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. 5 Shifts to Fix Your Social Media Metrics. How to Set Up Google Analytics Goals and Score More Conversions!

Metrics 100

Metrics Consultant Flickr Analytics 100

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. Social media has made us experts at just about everything, at least, in our own minds,” says Waldman. Now, it’s the other way around, largely because of social media.

Brands 135

Brands Authentication How To Apparel 135

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. This is not your ordinary conference about social media. So what does a CDO do?

Marketing 258

Marketing Conference Fashion Mobile 258

Lucy Hall

NOVEMBER 11, 2014

A strategy for your social media activity needn't be challenging, it's actually very simple! I would also recommend that you have analytics on your website, this way you can see what's working and what's not. It is also important that you include social media within your overall marketing strategy.

Social Media 60

Social Media Strategy How To Social Networking 60

Audiense

JANUARY 31, 2017

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. So are the audience insights you extract from ‘social’ still siloed in your business? We live in a world of technology-inspired individualism.

ROI 60

ROI Social Media Metrics Campaign 60

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. 2015-2016: Satisfaction & personalization. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. billion YouTube users worldwide. Do what works for you.

YouTube 120

YouTube Notification Video Trends 120

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Webbiquity SMM

FEBRUARY 2, 2016

Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. Payfirma ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Sprout Social

MAY 17, 2016

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle. YagOCR1qFJ pic.twitter.com/3sHSUTEy7W.

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URL Social Media Campaign Analytics 63

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What is the Discord app?

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Template Templates Eventful Hosting 98

Ignite Social Media

FEBRUARY 9, 2017

The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team! We took a sample of 18,538 posts, across 30 brand pages in multiple industries from January 1st, 2015 to December 31st, 2016. Methodology.

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Metrics Brands Facebook Sample 60