Social Media Today

JULY 9, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. As explained by LinkedIn : “ As of today, we’re launching a number of new Member Analytics APIs. You can unsubscribe at anytime. By Andrew Hutchinson • Jan.

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Analytics LinkedIn Data Platform 129

Hootsuite

OCTOBER 16, 2024

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 115

Analytics Tools HootSuite Social Media Management 115

Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re We’re preaching to the choir here, but social media isn’t just for interns anymore. What is social media management ? Honestly, was it ever? )

Social Media Management 124

Social Media Management Social Media HootSuite Metrics 124

Webbiquity SMM

JULY 23, 2024

Moreover, AI-powered analytics can predict trends, helping companies stay ahead of the curve. 3 Use Social Media and Influencer Marketing Social media is crucial for B2B marketing and AI tools can make it more effective. By automating routine tasks, AI allows marketers to focus on strategy and creative efforts.

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B2B Strategy Hubspot Marketing 234

Sprout Social

DECEMBER 17, 2024

As with any social media network , you must take a strategic approach when building your presence. Thats where understanding Threads analytics plays a vital role. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

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Analytics Metrics Patterns Report 95

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. What is social media measurement? What can social media measurement tell you about your brand?

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Social Media How To Metrics HootSuite 111

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

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Social Media Brands Reddit B2B 121

Sprout Social

NOVEMBER 20, 2024

Brands know social media is saturated with content. The answer: Edutainment social media. The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or serialized content.

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Social Media Atlassian Strategy Content 110

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

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Examples Social Media Strategy Sentiment 114

Buffer Social

FEBRUARY 19, 2025

Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy.

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Social Media Content How To Collaboration 127

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

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Social Media Strategy Marketing Influencer 129

Social Media Today

JULY 10, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. You should be. By Andrew Hutchinson • Jan.

Press Release 186

Press Release Tips Wikimedia Policies 186

Hootsuite

OCTOBER 2, 2024

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. If you’re feeling stressed over what you’re asked to accomplish with your budget for social media, know you’re not alone. What is a social media budget?

Social Media 115

Social Media HootSuite ROI How To 115

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing?

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Template Templates Social Media Strategy 113

Buffer Social

JANUARY 22, 2025

Find your ‘why’ — and write it down What is motivating you to start building your presence on social media? Find your (for now) sweet spot If you’ve consumed any content about getting your start on social, you’ll likely have heard a thing or two about choosing your niche.

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Social Media LinkedIn Instagram Platform 118

Social Media Today

JULY 9, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. By Andrew Hutchinson and Emma Wiltshire • Nov.

Press Release 151

Press Release Platform Instagram API 151

Ignite Social Media

APRIL 9, 2025

Creating a social media report that is just an export from a tool or screenshots from the native platform is a disservice to your client, your team, and yourself. If you dont know where to start when building a social media report, we have a few tips to help take your reporting efforts from a waste of server space to invaluable.

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Report Social Media How To FeedBurner 78

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In the U.S.,

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Social Media HootSuite How To Policies 104

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. Do you have a large social media marketing team?

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Facebook Sentiment Marketing Analysis 100

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

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Social Media Strategy Marketing How To 119

Social Media Today

JUNE 24, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. By Andrew Hutchinson and Emma Wiltshire • Nov.

Features 186

Features Press Release Instagram Wikimedia 186

Buffer Social

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

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B2B Company Social Media How To 98

Social Media Today

JULY 9, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. And it’s quickly becoming a must-have tool for all social media creators, providing a range of handy editing and refinement options to optimize your video content.

Press Release 159

Press Release Tools Wikimedia Policies 159

Convince & Convert

SEPTEMBER 14, 2024

Five tips on how to use AI to target and segment audiences: Machine learning (ML) and Predictive Analytics Since 45% of marketers identify audience segmentation as a key issue, leverage AI-powered tools like machine learning and predictive analytics to segment your audience more effectively.

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Trends Data Tips Marketing 144

Social Media Today

JULY 14, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. You can also check in on when your audience is most active via TikTok Studio analytics, and in combination, this could be another element to consider in your approach.

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Press Release Wikimedia Policies Newsletter 161

Oktopost

NOVEMBER 20, 2024

However, he certainly didn’t foresee today’s social media-connected world. Over five billion people engage in social media conversations, and many talk about your brand. In today’s cutthroat B2B social media world, social media reputation management is more crucial than ever. The best part?

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Reputation Social Media Tools Sentiment 62

Keyhole.co

MARCH 9, 2025

Social media has become the modern travel guide. Studies show that 60% of travelers are inspired to visit a destination based on social media content alone (hello, Instagram-worthy sunsets and Pinterest boards!). Read on to discover how to build a data-driven social media strategy that maximizes engagement.

Travel 52

Travel Analytics Social Media Engagement 52

Social Media Today

JUNE 25, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required.

Press Release 149

Press Release Trends Wikimedia Policies 149

Social Media Today

JULY 10, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required.

Press Release 168

Press Release Wikimedia Policies Newsletter 168

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons.

Social Media 88

Social Media Patterns How To Analysis 88

Buffer Social

JULY 16, 2025

If you’ve spent any time on social media lately, it’s easy to believe that video is the be-all and end-all. It turns out — as is often the case with social media — it depends. We dug into Buffer’s recent data, analyzing millions of social posts from multiple platforms to find out.

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Data Platform Content LinkedIn 128

Convince & Convert

AUGUST 29, 2024

Tap Into More Than Just Video Hosting YouTube is a multifaceted platform with a reach and influence that rivals traditional search engines and social media giants. Its massive audience, high engagement potential, and robust analytics tools make it a valuable asset. Understand its advantages and use it strategically.

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YouTube B2B Reputation Organization 145

Ignite Social Media

OCTOBER 14, 2024

In an era where social media platforms are constantly evolving and organic reach continues to decline, paid social media has become an indispensable tool for marketers. And what do overall budget trends look like for the social media team? What These Numbers Mean for Social Media Marketers 1.

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Survey Social Media Trends ROI 78

Oktopost

SEPTEMBER 19, 2024

Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. 83% of marketers say that social media ROI is difficult to measure. To ensure you understand and measure social media data effectively, start with the basics—what it is, where to collect it, and how to use it.

Data 62

Data Social Media B2B Analytics 62

Sprout Social

JUNE 3, 2025

By the end of this guide, youll know which Facebook KPIs actually move the needle, how to align them to your business goals and how to improve your social media performance. Why Facebook KPIs are valuable for Facebook marketing Facebook is still the largest social media network , with a staggering 3.07 billion users.

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ROI Social Media CPA CPC 80

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde. Bottom line?

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Widget Sentiment API Team 122

Buffer Social

MARCH 4, 2025

  Instagram analytics can be a goldmine of insights for you as a creator or small business owner. In this article, I’ll take you through the most important Instagram analytics and share tool recommendations that can consolidate those goldmine insights for you. There are plenty of numbers in Instagram analytics tools.

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Analytics Instagram Tools Metrics 72