Pam Moore

DECEMBER 14, 2017

If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. You create content for a campaign, marketing program or Facebook ad test run.

Organization 165

Organization Content ROI Marketing 165

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

B2B 110

B2B Social Media Marketing Survey 110

Hootsuite

SEPTEMBER 23, 2020

Social media compliance simply means following the rules when using social media to engage with the public. But the truth is that social media compliance is hardly ever that simple. Especially for social marketers working in regulated industries like healthcare and finance. Marketing claims.

Social Media 145

Social Media Policies Privacy HootSuite 145

Unmetric

SEPTEMBER 19, 2018

Glossier is a unicorn in the beauty market and there’s no other way to put it. Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”.

Social Media 141

Social Media Hashtag Instagram Meme 141

Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. So what does a CDO do?

Marketing 258

Marketing Conference Fashion Mobile 258

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It’s no longer news; Topsy is dead.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Buffer Social

JULY 30, 2018

It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. But what about those marketing tactics that once worked like a charm? But what about those marketing tactics that once worked like a charm? Let’s dive in! ?. Hailley : Hi everyone!

Social Media 88

Social Media Marketing Influencer Energy 88

Rebekah Radice

JUNE 12, 2015

Have you ever wondered what an effective Pinterest marketing strategy looks like? Know what works, what doesn’t and how to seamlessly integrate it into your marketing strategy. Tips to Instantly Improve Your Pinterest Marketing Strategy. link] pic.twitter.com/WGtwyRVoiA — Paige Sandhu (@paige_sandhu) May 28, 2015.

Strategy 131

Strategy Tips Marketing Storify 131

The Social Media Hat

JUNE 27, 2016

Social Media Get Your Social Media Inbox To Zero. Take Control Over Your Social Media Mentions And Messages. " Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Why should social media be any different?

Social Media 163

Social Media Notification HootSuite Hashtag 163

Ignite Social Media

NOVEMBER 9, 2017

A quick Google search can reveal various options for how to improve your social media posts. At Ignite Social Media, we believe the answer begins with quality analytics and sound analysis of thousands of posts what makes them engaging. appeared first on Ignite Social Media - The original social media agency.

Engagement 110

Engagement Brands Facebook Analysis 110

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

Social Media 145

Social Media How To Exercises Guidelines 145

Convince & Convert

AUGUST 4, 2015

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Jay Today (a Content Marketing Awards finalist for best short-form video series). Hell, Social Pros wasn’t even my idea!

Social Media 60

Social Media Marketing Badge Hosting 60

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It’s no longer news; Topsy is dead.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. 2015 (330M members): $1.5B

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Travel and hospitality: 33%.

Team 124

Team Questions Retail Marketing 124

Talkwalker SM

FEBRUARY 8, 2016

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury.

ROI 84

ROI Influencer Sentiment Tips 84

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Hootsuite

SEPTEMBER 30, 2019

Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. Read on for app stats, WeChat marketing strategies, and more. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. WeChat Pay stats.

Vimeo 111

Vimeo How To Marketing Template 111

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Rebekah Radice

JANUARY 12, 2017

About to abandon Facebook marketing? 5 Facebook Marketing Tips That Will Increase Engagement. Kissmetrics analyzed how the performance of different types of social media content changes according to timing. Take past newsletters, emails and other marketing collateral and turn them into quick tips.

Engagement 150

Engagement Tips Facebook Marketing 150

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

Influencer 85

Influencer Social Media Hubspot Travel 85

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Travel and hospitality: 33%.

Team 100

Team Questions Retail Marketing 100

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. — Kronenbourg 1664 (@Kronenbourg1664) July 2, 2015. Audiense: What was the key objective of the campaign’s social activity? Will you support Eric? PZGErCXzZF.

Engagement 106

Engagement Nielsen Delicious Campaign 106

Buffer Social

JANUARY 15, 2017

Setting social media goals is hard. ” This is how I tend to go about setting social media goals. Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. 7 Popular Strategies for Setting Social Media Goals. Absolutely!

Social Media 111

Social Media Strategy Metrics Research 111

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Organization 108

Organization Flipboard Social Media Company 108

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. We did an initial analysis of the decreasing fan reach trend several years ago and thought it was worth revisiting. Methodology. in November and December.

Metrics 60

Metrics Brands Facebook Sample 60

Rebekah Radice

MAY 2, 2016

Are you using Facebook to market your business, but struggling to create momentum? Would you like to finally make sense (and take full advantage) of this social giant? But there are proven ways to improve your Facebook marketing results. But like any marketing venture, you need to know where you’re headed before jumping in.

Facebook 113

Facebook Marketing eBook GPS 113

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 79

Sports Social Media Engagement Compete 79

Socialmedia.biz

SEPTEMBER 6, 2016

Image by TopRank Marketing / Creative Commons BY. Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B 2B marketing continues on its torrid pace: The sector grew by 17 percent last year and continues to attract new businesses and customers. Targeted content marketing.

B2B 60

B2B Strategy Marketing Creative Commons 60

Audiense

NOVEMBER 22, 2017

This is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain. I was more than happy to reveal how we are using social data to change the course of Human Resources history thanks to Audiense. Nicolás Castro , Digital Marketing Manager at The Adecco Group in Spain. Javier Burón.

Resources 90

Resources Data Groups Groups 90

Kikolani

MARCH 27, 2015

Fetching Friday is back for week thirteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. The 10 New Rules Of Visual Content Marketing by Paul Bingham. Advanced Content Analysis in Google Analytics by Jeff Sauer. Search Engine Marketing.

Products 60

Products Marketing Directory Case Study 60

Audiense

MAY 10, 2016

It’s a fairytale story for the club, but the marketers who invested in them before the start of the season are also reaping the rewards. What can the social media data tell us about those who have followed the club this season? — Twitter UK (@TwitterUK) May 2, 2016. What’s The Benefit Of A Sponsorship?

Social Media 99

Social Media Airlines Sports Report 99

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). Understand how a crisis spreads online to stay in control.

Data 60

Data Social Media Brands Forums 60

Buffer Social

DECEMBER 19, 2019

Imagine this: You open your inbox, and there sit a dozen new articles that you’d be thrilled to share to social media. For even more great content to share … Newsletters are one of the many places to find inspiration for adding fresh content to social media. Buffer’s social media newsletter.

Newsletter 90

Newsletter News Journal Social Media 90

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Most articles about it date from 2013 to 2015. Market research.

Tips 127

Tips Hubspot Facebook Hashtag 127