Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? But what does all this mean for a real social media team? That’s the theory.

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Analytics Social Media Tools HootSuite 118

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

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Template Templates Social Media Strategy 112

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. A content calendar is the place where you slot your social media posts.

Social Media 115

Social Media Strategy Marketing How To 115

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Examples 121

Examples Social Media Strategy Sentiment 121

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What types of tools will be leveraged for execution and analysis?

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Social Media Tips Marketing HootSuite 309

Webbiquity SMM

DECEMBER 22, 2020

Social media has become essential for brand promotion. While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis. Here are three essential things to know about creating, using, and monitoring hashtags in social media marketing campaigns.

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Hashtag Analysis Campaign Social Media 260

Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Analysis Turns data into actionable insight.

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Skills Social Media Sysomos Diagrams 334

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

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Social Media Brands Reddit B2B 126

Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re We’re preaching to the choir here, but social media isn’t just for interns anymore. What is social media management ? Honestly, was it ever? )

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Social Media Management Social Media HootSuite Metrics 123

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively.

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Social Media How To Sentiment Analysis 107

Buffer Social

FEBRUARY 19, 2025

Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy.

Social Media 125

Social Media Content How To Collaboration 125

Hootsuite

OCTOBER 2, 2024

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. If you’re feeling stressed over what you’re asked to accomplish with your budget for social media, know you’re not alone. What is a social media budget?

Social Media 114

Social Media HootSuite ROI How To 114

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. What are influencer marketing KPIs?

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Influencer Campaign CPM Sentiment 130

Sprout Social

JUNE 3, 2025

Its part of Calms approach to niche marketing. When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. What is a niche on social media? With this information in hand, conduct a SWOT analysis to identify your brands strengths.

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Social Media How To Hashtag Authentication 91

Social Media Strategies Summit

JULY 26, 2024

Did you know that 68% of marketers admit they’re concerned about the return of their social media activities? Image source To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ.

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Analytics Social Media Tools Price 263

Webbiquity SMM

OCTOBER 10, 2023

Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. The Relevance of GIFs in Social Media Marketing GIFs have become versatile and highly effective tools for online visual communication.

Social Media 266

Social Media Marketing B2B ROI 266

Sprout Social

MAY 19, 2025

Were back with the latest edition of our series, @Me Next Time, where we invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends and industry discourse. This time, were tackling a familiar frustration: social media job descriptions that try to do too much. Why not social?

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Team Social Media Survey Influencer 104

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. Do you have a large social media marketing team?

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Facebook Sentiment Marketing Analysis 101

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. The reality is otherwise.

Content 132

Content Marketing How To Patterns 132

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. What are social media analytics?   The best social media analytics tools for marketers 1.

Analytics 106

Analytics Social Media Tools Price 106

Social Media Today

JUNE 8, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. By Andrew Hutchinson and Emma Wiltshire • Nov.

Press Release 178

Press Release Instagram Wikimedia Policies 178

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. What is social media measurement? What can social media measurement tell you about your brand?

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Social Media How To Metrics HootSuite 110

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In the U.S.,

Social Media 103

Social Media HootSuite How To Policies 103

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

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Trends Data Tips Marketing 140

Sprout Social

JUNE 3, 2025

Your Facebook marketing strategy hinges on measurable impactnot just reach. By the end of this guide, youll know which Facebook KPIs actually move the needle, how to align them to your business goals and how to improve your social media performance. What are Facebook KPIs? billion users. billion users. So, whats the first step?

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ROI Social Media CPA CPC 85

Buffer Social

JANUARY 22, 2025

"Your voice and your perspective matter," says creator and marketer Aarushi Singh. "There's Find your ‘why’ — and write it down What is motivating you to start building your presence on social media? The space is crowded, but it’s only getting more so.

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Social Media LinkedIn Instagram Platform 115

Oktopost

OCTOBER 20, 2024

But before you invest in any tool or external support, it’s crucial to know the differences between social monitoring and listening, when to leverage each, and how they can help you reach your marketing goals. Spotting Trends – Identify emerging trends in your industry to adjust your strategies and get ahead of market shifts.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Ignite Social Media

APRIL 9, 2025

Creating a social media report that is just an export from a tool or screenshots from the native platform is a disservice to your client, your team, and yourself. If you dont know where to start when building a social media report, we have a few tips to help take your reporting efforts from a waste of server space to invaluable.

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Report Social Media How To FeedBurner 78

Ignite Social Media

JANUARY 29, 2025

Social analytics platforms vary in the quality of the information they provide to marketers, so when a tool gives us clear and actionable insight, its worth reporting on. Enter TikToks Video Analysis Tool. The Comment Analysis Tool goes further to analyze the comments and feedback left by viewers on your videos.

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Analysis Comments Video Sentiment 60

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

Social Media 264

Social Media How To Survey Analytics 264

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. Download now!

Influencer 109

Influencer BuzzStream Tools HootSuite 109

Buffer Social

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2B 95

B2B Company Social Media How To 95

Social Media Today

JUNE 9, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. By Andrew Hutchinson and Emma Wiltshire • Nov.

Press Release 170

Press Release Wikimedia Policies Newsletter 170

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons.

Social Media 91

Social Media Patterns How To Analysis 91

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

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Authentication Influencer Marketing How To 107

Social Media Today

JUNE 5, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. Think outside the box when it comes to adding value with video” LinkedIn says that B2B marketers need to think beyond talking-head interviews. “How

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LinkedIn Video Press Release Wikimedia 191

Social Media Strategies Summit

FEBRUARY 22, 2021

It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way. Source: The CMO Survey.

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Social Media Management Social Media Price Consultant 274