The Social Media Hat

JUNE 27, 2016

Social Media Get Your Social Media Inbox To Zero. Take Control Over Your Social Media Mentions And Messages. " Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Why should social media be any different?

Social Media 163

Social Media Notification HootSuite Hashtag 163

Unmetric

JULY 12, 2016

Working on a back-to-school campaign really pays off. About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015. Fret not, here’s the how-to on creating a kickass social media campaign. Change the time-frame to August 1 – September 30 th 2015.

Campaign 60

Campaign How To Retail Template 60

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. — Kronenbourg 1664 (@Kronenbourg1664) July 2, 2015. Audiense: What was the key objective of the campaign’s social activity? 9z2gtg7Xvv.

Engagement 106

Engagement Nielsen Delicious Campaign 106

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. It’s no longer news; Topsy is dead. So what now? TweetBinder.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Pam Moore

DECEMBER 14, 2017

You create content for a campaign, marketing program or Facebook ad test run. Not only do I provide you with an easy to use content inventory worksheet but I also teach you to how to do a quick content marketing inventory analysis so you can: Identify the content you already have. It seems content often gets created in silos.

Organization 165

Organization Content ROI Marketing 165

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Organization 108

Organization Flipboard Social Media Company 108

Buffer Social

JULY 30, 2018

It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. Today on The Science of Social Media we’re dusting off and breaking down 6 old school marketing tactics that still work like a charm on social media. Let’s dive in! ?.

Social Media 88

Social Media Marketing Influencer Energy 88

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). 10 –March 10, 2016). Its quality?

Data 60

Data Social Media Brands Forums 60

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. One of these experiences in particular has received a lot of love and attention from users and media alike: a photo collection titled #BlackJoyMatters , which features the work of Black photographers and artists.

Issues 130

Issues Survey Campaign Authentication 130

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Talkwalker SM

FEBRUARY 8, 2016

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. Tip #1: Tie Your Hashtag Campaigns to Revenues. million social media posts linked to the brand in January. between December 28, 2015 and January 25, 2016.

ROI 84

ROI Influencer Sentiment Tips 84

Keyhole.co

FEBRUARY 28, 2023

Memes are the best gift to mankind from the social media world. The first thing you might think is: well, they’re visual, and social media is all about visuals! Manage your meme marketing campaigns with Keyhole Why marketers should take advantage of memes, emojis, and gifs People avoid ads. Memes are everywhere.

Meme 52

Meme Engagement Strategy Campaign 52

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

Influencer 85

Influencer Social Media Hubspot Travel 85

Rebekah Radice

JUNE 12, 2015

When you don’t pair tactics with strategy — regardless the type of campaign or goal — failure is imminent. link] pic.twitter.com/WGtwyRVoiA — Paige Sandhu (@paige_sandhu) May 28, 2015. Beki Winchel (@bekiweki) June 11, 2015. Odd Duck Social (@OddDuckSocial) June 11, 2015. A1) Optimization.

Strategy 131

Strategy Tips Marketing Storify 131

Audiense

NOVEMBER 22, 2017

In my years of experience I have not witnessed a human resources company use Social Data as innovatively as Adecco has. In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. We have recently carried out an analysis of the developer community in Spain.

Resources 90

Resources Data Groups Groups 90

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Most articles about it date from 2013 to 2015. Competitive analysis. It wasn’t always like this.

Tips 127

Tips Hubspot Facebook Hashtag 127

Waxing UnLyrical

MAY 13, 2016

But if we don’t know why we’re creating hooks, or stunts, or campaigns to get people’s attention, what’s the point of it all? In 2015, I was approached by a healthcare-related organization to devise a measurement program for their PR efforts. We did a media analysis. Case in point. how to bridge the gap between the two.

Analysis 100

Analysis Training Banking Organization 100

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. Audiense: What was the overview of the Models Own campaign? — Models Own (@modelsown) August 19, 2015. Ellie Hernaman , CEO, Truffle Social.

Instagram 84

Instagram Campaign Hashtag Blogger 84

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

Team 124

Team Questions Retail Marketing 124

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

Team 100

Team Questions Retail Marketing 100

Keyhole.co

APRIL 20, 2023

His book “Newsjacking” defines the term as a strategy of incorporating one’s insights or opinions into news and significant media information. It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe.

Aggregator 52

Aggregator News Trends Social Media 52

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Reasonable pricing.

Software 101

Software Marketing Analytics B2B 101

Audiense

JUNE 7, 2016

With presence on over 11 different social media networks, WHO is followed by over 7.1 We spoke to Sari Setiogi , head of media monitoring and social media at WHO, to understand how the foremost global health agency uses Twitter to inform their wider communication strategy, and how it’s helped demystify many health rumours and myths.

Strategy 60

Strategy Twitter Social Media Tweetdeck 60

Proactive Report

JUNE 15, 2016

The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Statistical Analysis and Data Mining. Listening: Social media has provided us with the ultimate research tool. Campaign Management. Campaign Management.

Skills 40

Skills LinkedIn Health Care Statistics 40

Convince & Convert

JANUARY 7, 2015

Are your skills massively in demand in 2015? There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc.

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

JANUARY 7, 2015

Are your skills massively in demand in 2015? There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc.

SEO 60

SEO Findability Skills Paid Search 60

Rebekah Radice

MAY 2, 2016

In fact, it’s the exact one that helped grow our Facebook Page by 193% in 2015. Everything from marketing, analysis, research, sales, human resource and customer service are top uses. This involves determining how you will measure and evaluate the effectiveness of your social media plan. Pretty crazy, right?

Facebook 113

Facebook Marketing eBook GPS 113

Socialmedia.biz

SEPTEMBER 6, 2016

This impressive growth was achieved by companies that used specific development strategies with efficient marketing tactics and future profits analysis. ‘Contact us’ buttons in social media. 2 Social media has become increasingly important for marketing, including B2B. Conclusion.

B2B 60

B2B Strategy Marketing Creative Commons 60

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Buffer Social

JUNE 8, 2016

Let’s get started… We’ve rounded up five social media tactics that are ready to retire. Making a strict employee social media policy. Some companies have social media policies so lengthy they get their own binders. Want to brush up on social media etiquette? The problem?

Social Media 40

Social Media Policies Influencer Video 40

Buffer Social

JULY 11, 2016

If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. Innovation: If I were laid off from a high-profile job, I imagine I’d be pretty quiet on social media. Marketing himself, after a high-profile layoff. The trend caller.

Campaign 40

Campaign Startup Marketing Curation 40

Ignite Social Media

JANUARY 26, 2017

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. The best part, these campaigns are highly efficient to run. Influencer Content Campaigns .

Influencer 60

Influencer Engagement Syndication Authentication 60

Convince & Convert

MAY 13, 2016

Some have reacted passionately against it, expressing their disgust on social media. Good examples of successful logos with high propositional density are the logos for the 2008 Obama presidential campaign and the Apple logo. Personality and Social Psychology Review , 19 (4), pp.395-410. Visual Saliency. 3) Graf, L.K.

Instagram 60

Instagram Apple Research Patterns 60

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Hootsuite

SEPTEMBER 23, 2020

Social media compliance simply means following the rules when using social media to engage with the public. But the truth is that social media compliance is hardly ever that simple. Especially for social marketers working in regulated industries like healthcare and finance. That can add up fast.

Social Media 145

Social Media Policies Privacy HootSuite 145