The 2014 Digital Marketing Ecosystem

Puzzle Marketer

Take this common example, a company exec or CMO attends an industry event and buys in to the latest marketing craze. The post The 2014 Digital Marketing Ecosystem appeared first on Puzzle Marketer.

Tradeshow Trends for 2014


20+ Tradeshow Trends For 2014 & Beyond from Jeff Hurt. From the Trenches Industry Insider …by the always excellent Jeff Hurt. Stick this in your pipe and smoke it!

Trending Sources

The State of Community Management 2014


The State of Community Management 2014 from The Community Roundtable. Lessons From The 2014 State of Community Management Report. Content Strategy From the Trenches Industry Insider Open Community Potluck Useful Data White Paper You know, it, it’s that time again!

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Not a shock: retailers and restaurants are the most engaging industries on Twtitter. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.

Internet Trends for 2014 Report is a must read

Dave Fleet

Industry disruption continues: Local industries (accommodation, food delivery, transport) are being disrupted by startups (Airbnb, Amazon Fresh, GrubHub, Uber). KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. Tweet.

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SEO in 2014: Where It’s All Headed


2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. SEOmoz, one of the industry’s biggest thought leaders, rebranded to just Moz. What is Next for SEO in 2014? SEO 2013 2014 Google+ great carmac matt cutts seo new

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SEO Copywriting: 25 Best Practices for 2014

Writtent Blog

Nevertheless, industry best practices are still very much worth implementing. We’ve listed 25 of the best practices of 2014 below. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Content marketing has become ubiquitous, with 93% of B2B marketers now using it. Image Credit: Robert Rose.

How to Build a Content Calendar (Plus a Free Template for 2014)

Convince & Convert

We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year.

KLM Lets You Book Flights Via Facebook and Twitter

The Realtime Report

Social Media Campaigns airline industry airlines Facebook KLM Twitter Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media.

21 Content Marketing Tools to Use in 2014

Writtent Blog

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. I’m a firm believer that writers can never do too much research on the conversations that are currently shaping their industry.

Industry Spam Rings Plague Google Local, Cause Problems

Bill Hartzer

Google Local, now known officially as Google My Business , has to deal with what they call “industry spam rings”, which are plaguing Google’s local listings like a virus. The industries involved in the industry spam rings are: HVAC (Heating and Air Conditioning).

85 Takeaways from New Media Expo 2014


Without further ado, here are the 101 things I learned at #NMX 2014. Summary: Even if you aren’t a podcaster, these are some great tips to connect with experts, industry influencers, etc. The bulk of my session notes from New Media Expo 2014!

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Apartment Marketing Predictions 2014: The New Breed Speaks


2014 is upon us. This trend will continue in 2014. In 2014, our focus will be on improving our mobile exposure. One issue that I hope to resolve in 2014 is to try and gain more reliability and responsiveness from our marketing partner. 2014 is going to be a roller coaster.

How to Create Visual Content for Social Media on the Fly


Content Strategy Featured Industry Insider My favorite free (or cheap!) tools for non-designers. So, we’ve all been hearing it. It’s all over the Web: the future of social media is becoming more and more visual.

BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups


Featured From the Trenches Implementation Industry Insider IMPORTANT: I submitted a ticket to LinkedIn last week, because despite all my best efforts, I was unable to set an organization’s group settings to allow the Jobs tab.

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The Best of Association Social Media 2014


And what a year 2014 was. And I’m helping launch an awesome association industry startup (more on that in due course). So here we are, in a new year. Lindy’s happily ensconced at ICF working on some really awesome public health projects.

Most Popular Newspapers on Twitter: Guess Who’s #1?

The Realtime Report

Social Media Statistics media newspaper industry newspapers Searchmetrics Twitter Which US newspaper do you think is tops on Twitter? A new study by Searchmetrics reveals the leaders: The Washington Post, The New York Times and USA Today.

NEW! Essentials of Online Community Management On-Demand Course


Content Strategy Featured From the Trenches Implementation Industry Insider Nimble Nonprofit Open Community Risk and Social Media Social Learning

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3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

Not sure if/when I’m running them next year due to available dates but here’s the details for this December course: Social Media 3 Day Intensive Course (hands on) in Sydney December 2014. Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December.

Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

Today, in 2014, people are still “social media experts.” But we’re in 2014 now. I’m sorry to say, it no longer asserts thought leadership to the extent it used to when you’re a company posting about somewhat of a relevant article to your industry either.

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Five Web Design Trends to Watch


————— Is your organization embarking on a website redesign in 2014? In 2014, sliders will start to be replaced by one prominent photo or graphic with a small amount of text. Content Strategy Featured Implementation Industry Insider

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Content Strategy for Associations


Content Strategy Featured Industry Insider Another MUST READ (must view??) deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. ————-. photo credit ).

Leveraging Social Identity


Debunking the Hype Featured Industry Insider Watched this over the weekend. It’s really good.

7 Skills New Marketers Need to Succeed

Buzz Marketing for Technology

The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.”

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20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]


No longer a luxury, it will become a must-have in 2014 marketing strategies. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time.

How to Produce Social Media Content for Your Business


Sharing of other valuable Facebook posts in your industry. - Re-Tweeting other valuable tweets in your industry. Industry events.

2014 Domainer’s Choice Awards – Official Results

Bill Hartzer

The first annual Domainer’s Choice Awards were presented this evening, June 28, 2014, at the Dana Point Yacht Club, in Dana Point, California. This award is to honor an individual or a group that has consistently represented the best of our industry. Best Industry Conference -.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. This makes it the perfect avenue for…businesses in industries with a visual focus.”

What is Influencer Marketing?


Content Strategy Industry Insider Short answer – human to human interaction. Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*).

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail


Cool Social Tools Implementation Industry Insider Nimble Nonprofit Guest post by Vipin Shri, Marketing Manager at CauseVox. ——— The majority of all crowdfunding campaigns fail to reach their monetary goals.

[NEW!] Social Media Readiness Workshop


Featured From the Trenches Humanize Implementation Industry Insider SocialFish News The social media revolution is here–are you ready?

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Noting that B2B marketers have been gradually shifting effort and budget from outbound to inbound marketing channels “as buyers increasingly manage the early stages of the buying process without contacting vendors by reviewing websites, talking to peers in the industry and reviewing resources.

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Does My Business Need to be on Twitter?


It has become a rich source of fresh information that keeps you updated with your industry, customers, and competitors. It has become a repository of the latest thinking shared by industry and thought leaders, whom you can follow.

23 Outstanding Social PR Guides

Webbiquity SMM

What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat. The awesome Wendy Marx provides an entertaining and video-rich look at how the PR industry has changed over the past decade.

The Social Media Pocket Guide


Industry Insider We’ve started a program to curate free social media resources just for you. Periodically, you’ll see a post like this which point to something we think you’ll find particularly useful.

Why Blogging is Like the Oil Industry

Engaging Brand

If we equate social marketing to the oil industry then we demonstrate how blogging can help you reach people BUT it doesn''t guarantee striking oil. Think about the oil industry and relate it to social marketing.

Internet Trends for 2014 Report is a must read

Dave Fleet

Industry disruption continues: Local industries (accommodation, food delivery, transport) are being disrupted by startups (Airbnb, Amazon Fresh, GrubHub, Uber). KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers.

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

Are You Pumping Up Your Google Plus Strategy in 2014? Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement.

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What’s PR En Route to in 2015? PRTech

Waxing UnLyrical

Nothing has changed our industry the way technology has, so it’s actually pretty appropriate that this new site focuses on showcasing the companies and individuals driving the emerging PRTech ecosystem. At the same time, it will provide educational resources for industry professionals.