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Best Webinars of 2014

Spin Sucks

By Gini Dietrich On the fourth day of Christmas, Spin Sucks gave to you… four free webinars, three strategy games , two Crazies secrets , and the PR win of 2014. The best webinars of 2014. The post Best Webinars of 2014 appeared first on Spin Sucks.

The PR Win of 2014

Spin Sucks

She’ll likely nearly double that in 2014. Copyblogger recently took down their Facebook page and everyone in our industry was talking about it. Make a risky decision for your industry and let the trade publications and bloggers do the rest.

Tradeshow Trends for 2014


20+ Tradeshow Trends For 2014 & Beyond from Jeff Hurt. From the Trenches Industry Insider …by the always excellent Jeff Hurt. Stick this in your pipe and smoke it!

The 2014 Digital Marketing Ecosystem

Puzzle Marketer

Take this common example, a company exec or CMO attends an industry event and buys in to the latest marketing craze. The post The 2014 Digital Marketing Ecosystem appeared first on Puzzle Marketer.

The State of Community Management 2014


The State of Community Management 2014 from The Community Roundtable. Lessons From The 2014 State of Community Management Report. Content Strategy From the Trenches Industry Insider Open Community Potluck Useful Data White Paper You know, it, it’s that time again!

Best Tips for Successful Social Media and Digital Marketing in 2014


Social media and digital marketing are going to grow even stronger in 2014. Having a social media and marketing strategy and plan is crucial to your success in 2014. Set aside a budget in your 2014 plan for social media advertising.

The 2014 State of Digital Transformation


Slides] The 2014 State of Digital Transformation by Altimeter Group from Altimeter Group Network on SlideShare. Industry Insider Lots of good stuff in this Altimeter report on Digital Transformation. Jamie Notter and I have a whole chapter on Digital in our forthcoming book.

SEO Copywriting: 25 Best Practices for 2014

Writtent Blog

Nevertheless, industry best practices are still very much worth implementing. We’ve listed 25 of the best practices of 2014 below. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans.

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SEO in 2014: Where It’s All Headed


2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. SEOmoz, one of the industry’s biggest thought leaders, rebranded to just Moz. What is Next for SEO in 2014? SEO 2013 2014 Google+ great carmac matt cutts seo new

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Content marketing has become ubiquitous, with 93% of B2B marketers now using it. Image Credit: Robert Rose.

How to Build a Content Calendar (Plus a Free Template for 2014)

Convince & Convert

We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]


No longer a luxury, it will become a must-have in 2014 marketing strategies. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time.

21 Content Marketing Tools to Use in 2014

Writtent Blog

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. I’m a firm believer that writers can never do too much research on the conversations that are currently shaping their industry.

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KLM Lets You Book Flights Via Facebook and Twitter

The Realtime Report

Social Media Campaigns airline industry airlines Facebook KLM Twitter Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media.

The Best of Association Social Media 2014


And what a year 2014 was. And I’m helping launch an awesome association industry startup (more on that in due course). So here we are, in a new year. Lindy’s happily ensconced at ICF working on some really awesome public health projects.

Industry Spam Rings Plague Google Local, Cause Problems

Bill Hartzer

Google Local, now known officially as Google My Business , has to deal with what they call “industry spam rings”, which are plaguing Google’s local listings like a virus. The industries involved in the industry spam rings are: HVAC (Heating and Air Conditioning).

Apartment Marketing Predictions 2014: The New Breed Speaks


2014 is upon us. This trend will continue in 2014. In 2014, our focus will be on improving our mobile exposure. One issue that I hope to resolve in 2014 is to try and gain more reliability and responsiveness from our marketing partner. 2014 is going to be a roller coaster.

The Five Communications Trends for 2015

Spin Sucks

By Gini Dietrich On the fifth day of Christmas, Spin Sucks gave to you… five communications trends, four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. The communications industry will become more accountable to drive their efforts through data.

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How to Create Visual Content for Social Media on the Fly


Content Strategy Featured Industry Insider My favorite free (or cheap!) tools for non-designers. So, we’ve all been hearing it. It’s all over the Web: the future of social media is becoming more and more visual.

BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups


Featured From the Trenches Implementation Industry Insider IMPORTANT: I submitted a ticket to LinkedIn last week, because despite all my best efforts, I was unable to set an organization’s group settings to allow the Jobs tab.

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85 Takeaways from New Media Expo 2014


Without further ado, here are the 101 things I learned at #NMX 2014. Summary: Even if you aren’t a podcaster, these are some great tips to connect with experts, industry influencers, etc. The bulk of my session notes from New Media Expo 2014!

NEW! Essentials of Online Community Management On-Demand Course


Content Strategy Featured From the Trenches Implementation Industry Insider Nimble Nonprofit Open Community Risk and Social Media Social Learning

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Most Popular Newspapers on Twitter: Guess Who’s #1?

The Realtime Report

Social Media Statistics media newspaper industry newspapers Searchmetrics Twitter Which US newspaper do you think is tops on Twitter? A new study by Searchmetrics reveals the leaders: The Washington Post, The New York Times and USA Today.

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

Not sure if/when I’m running them next year due to available dates but here’s the details for this December course: Social Media 3 Day Intensive Course (hands on) in Sydney December 2014. Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December.

Ten Communicators to Follow

Spin Sucks

My last work day of 2014 is tomorrow so I will be digging into the case of wine that arrived last night. Though, with the PR blogs to read and the up-and-comers we’ve already covered, you really have a good list of about 30 people who will keep you abreast of industry trends in 2015.

Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

Today, in 2014, people are still “social media experts.” But we’re in 2014 now. I’m sorry to say, it no longer asserts thought leadership to the extent it used to when you’re a company posting about somewhat of a relevant article to your industry either.

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Content Strategy for Associations


Content Strategy Featured Industry Insider Another MUST READ (must view??) deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. ————-. photo credit ).

The Eight PR Up-and-Comers

Spin Sucks

On the eighth day of Christmas, Spin Sucks gave to you… eight PR up-and-comers, seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. By Gini Dietrich.

Five Web Design Trends to Watch


————— Is your organization embarking on a website redesign in 2014? In 2014, sliders will start to be replaced by one prominent photo or graphic with a small amount of text. Content Strategy Featured Implementation Industry Insider

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13 Things to Include in a Communications Firm Business Plan

Spin Sucks

This is where you’ll state which kinds of clients by size, industry, and marketing needs. or it could be the industries in which you specialize.

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Leveraging Social Identity


Debunking the Hype Featured Industry Insider Watched this over the weekend. It’s really good.

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12 Essential Elements of a Social Media Marketing Strategy


As soon as breaking news comes out about anything related to your brand or industry, you should share your opinion and become part of the conversation. Do you need some help to get started with your social media marketing plan?

7 Skills New Marketers Need to Succeed

Buzz Marketing for Technology

The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.”

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How to Produce Social Media Content for Your Business


Sharing of other valuable Facebook posts in your industry. - Re-Tweeting other valuable tweets in your industry. Industry events.

The Five Parts to Brand Storytelling Nearly Everyone Misses

Spin Sucks

Is it an industry concern; perhaps you work in print distribution and the products you make are becoming extinct because everything is going online and you no longer have something to distribute?

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Nine PR Blogs to Read

Spin Sucks

By Gini Dietrich On the ninth day of Christmas, Spin Sucks gave to you… nine PR blogs to read, eight PR up-and-comers , seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014.

Plan Your Content Using a Marketing Funnel

Spin Sucks

The top (or broad content) goals should simply be to build industry awareness, attract links, and reach new audiences. It could be pricing or delivery or warranty or just education about your industry. By Gini Dietrich Do you plan your content?

The Secrets to Becoming Part of the Spin Sucks Crazies

Spin Sucks

By Laura Petrolino On the second day of Christmas, Spin Sucks gave to you… two secrets to become a Spin Sucks Crazy and the PR win of 2014. While I might not always comment, or comment at all (we love our “phantom” Crazies too) I shall do my part to help transform the PR industry.

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2014 Domainer’s Choice Awards – Official Results

Bill Hartzer

The first annual Domainer’s Choice Awards were presented this evening, June 28, 2014, at the Dana Point Yacht Club, in Dana Point, California. This award is to honor an individual or a group that has consistently represented the best of our industry. Best Industry Conference -.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. This makes it the perfect avenue for…businesses in industries with a visual focus.”