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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. So many companies collect email addresses and (basically) spam everyone the same way. community building.

Marketing 105
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Why Business Is About to Boom for Social Media Agencies

Convince & Convert

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Community managers with a background in writing find themselves having to learn advanced media buying optimization techniques. What do you get?

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

It’s no wonder that advertisers want a bite of it. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Advertising Features. In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content.

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4 Brands Embracing Diversity in Their Content

Pixlee

ThirdLove, which launched in 2013, is a lingerie company created in response to the frustration the co-founders (and countless other women) felt when trying to find bras that fit real bodies. The campaign’s goal is “to unite and inspire people to take action in their communities” using the power of sport. . ThirdLove .

Brands 77
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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

It’s no wonder that advertisers want a bite of it. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Advertising Features. In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content.

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Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” Most viral April Fools videos of 2014. What do you do to get your community buzzing? Winning the Marketing Battle Between Help and Hype.

Marketing 100
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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Most companies are blind to the massive PR resource that is their workforce. Source: Nielsen Global Trust in Advertising Survey. satisfaction (cont) #PRprochat.

Nielsen 100