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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

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This Week on Facebook

Harp Interactive

Categories: Blog , Facebook , Social Media Marketing Tags: 2013 fall marketing trends , community guidelines , favicon , Social Media Marketing A roundup of this week’s Facebook Posts from Harp Social’s Facebook Page. Post by Harp Social. Post by Harp Social. Post by Harp Social. Read more. ).

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Best Business Social Media and Blogging Guidelines

The Way of the Web

Social Media policies and guidelines are vital for every business and employee. Even with a small business, it’s good practice to instill the right guidelines and policies early on. List of Social Media Guidelines and Policies: Company Name Document Name Link. AFP Guidelines for using social media [link] (PDF).

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Penalized or Banned in Google? Don’t Issue a Press Release Like IGXE Internet Gaming Exchange

Bill Hartzer

As a result, instead of admitting that they did something wrong, they issued a press release telling others that they should not hire network marketing companies. Essentially, they blamed someone else (network marketing companies) rather than themselves for getting penalized. Google caught them, and penalized their website as a result.

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Why Blogs that Allow Guest Posts Will Be Penalized in 2013

ProBlogger

Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt by Google’s Panda Update in 2013, I predict that Google will hurt sites abusing guest blogging in 2013. Should you add that to your “write for us” guidelines page? Please read again Google’s link scheme guidelines.

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Importance of Social Media Training in Healthcare Industry

Social Media Marketing

Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services. 31% of healthcare institutions have their social media guidelines in writing. It is also a vital communication tool in various industries including healthcare.

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How to Write a Social Media Policy for Your Business

Socialmedia.biz

From a marketing standpoint, 80% of businesses worldwide use more than one social media platform to generate leads (61%), improve search rankings (58%), develop enterprise partnerships (54%), reduce offline advertising expenses (47%), increase sales (43%), and gather marketplace insight. What is a Social Media Policy?