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How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Blog Facebook How To Policy Social Media Marketing Facebook community guidelines Facebook house rules how to set up Facebook Community Guidelines How to set up Facebook House RulesDoes your Facebook Page have Rules or is it a free-for-all? A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance.

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12 Guidelines for Corporate Social Media Policies

Harp Interactive

While wide social media participation offers innumerous advantages to companies and brands it also requires constant monitoring and the need to provide clear guidelines to all participants to protect both the employees and the company. Companies that encourage/embrace employee and member participation and provide broad guidelines primarily to keep the employees and the company safe. 12 Tips for Corporate Social Media Policy Guidelines.

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Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. Most brands neglect to set expectations through guidelines, commenting policies etc. The report also delivers a few recommendations for Facebook page administrators: Put aside your read-only playbook and tap into two-way social marketing.

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3 guidelines to empower your local marketing

Atom Thought

I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the statements caught my eye. That statement was by a FMCG/Retail executive who stated that consumers’ tastes and preferences vary every few hundred kilometers. Infact there is a sea-change of difference between consumers of Pune and. Digital Insight

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How to Create Effective Social Media Guidelines for Your Business

Hootsuite

Every business should have social media guidelines. Social media guidelines lay down some rules. Done right, guidelines can empower employees with the information they need to make the right choices on social media—for themselves and the company. Social media guidelines examples.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. IBM Social Computing Guidelines: Executive Summary.

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How to Comply with FTC Guidelines

Convince & Convert

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. According to the FTC, the brand is the responsible party for ensuring that the FTC Guidelines are followed. Get more content like this, plus the very BEST marketing education, totally free.

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Google Quality Rater Guidelines 2014

Bill Hartzer

I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. But, if you’re in the online marketing business, are an SEO, or own a website, then you really should take a look at the latest guidelines, if just to make sure that your website or your client’s website(s) are compliant with Google’s latest Quality Rater guidelines. Part 2: Utility Rating Guideline. Part 3: Block Utility Rating Guideline.

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7 Tips for #SocialMedia guidelines and Government

Laurel Papworth

Five years ago I wrote a list of social media guidelines for the Enterprise which has been read 100,000+ times. And even today creating social media guidelines for staff are a challenge. I often ask my students to get into teams and come up with some guidelines. This article references the Australian Department of Prime Minister and Cabinet secret guidelines requiring staff to report on fellow workers who post anonymously an opinion on a political situation.

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Best Business Social Media and Blogging Guidelines

The Way of the Web

Social Media policies and guidelines are vital for every business and employee. Rather than relying on the efforts of a small group of individuals to monitor, engage, interact and report on all activity across the plethora of social networks, blogs, wikis, forums and other locations, a good social media policy or set of guidelines means that the workload can be shared, and the responses can be crafted by those in the best position to respond with the right knowledge on a subject.

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When Bad Reviews Are a Good Thing: Guidelines and Checklist of Best Practices for Reviews

Pixlee

If you are using Pixlee TurnTo’s human moderation services, have you revisited your guidelines recently? If you need access to your human moderation guidelines please email support@pixleeturnto.com and ask for your guidelines. eCommerce Marketing

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Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. One very important factor for success on any social network including Facebook, is visual marketing. Marketers are getting smarter at using visuals. If you do this, you are likely to fall into the sea of status quo and lazy Facebook marketers. 12 Visual Content Marketing Ideas that Get Shared Like Mad.

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How To Earn The Love – The Guideline To True Romance

Social Media with Romona

Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. The post How To Earn The Love – The Guideline To True Romance appeared first on Social Media Workshops | Washington DC, Maryland & Virginia | Social Media How To's with Romona.

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Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach

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SEO Guidelines – Four Major SEO Pitfalls to Avoid

Social Media Marketing

E-mail marketing is also an easy link building search engine optimization that can be implemented by any company. If you own a website, then definitely you would be using the basic SEO techniques to drive traffic to your site. Sometimes, your SEO techniques may not favor your website and your site may step down from the search engine rankings. This indicates that something is missing on your site. This article will be useful for the websites that need good SEO optimization.

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New FTC Requirements for Influencers that Impact Brand Marketers

Ignite Social Media

This week, the FTC announced a major update that may impact your influencer marketing programs. or complete details, please read our blog post by our sister company, Carusele: Latest FTC Requirements for Influencers Have Major Implications for Brand Marketers. For Ignite Social Media & Carusele clients: These updates actually loosen the conservative approach we’ve always taken to ensuring our campaigns comply with FTC guidelines.

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SEMPO Caught Violating Google Webmaster Guidelines for Advertorials

Bill Hartzer

SEMPO, The Search Engine Marketing Professional Organization , is taking advantage of text links in advertorials, clearly a violation Google Webmaster Guidelines for link schemes. As professional SEOs who are paid to know these guidelines and advise others, we should hold SEMPO and its Board of Directors to higher standards. Google recently updated their webmaster guidelines (and even Search Engine Watch, a sister organization of ClickZ), covered the story. Marketing

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The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks

Buffer Social

LinkedIn’s Showcase Pages , a feature that allows companies to create pages based on offshoots of their brand (for instance, Adobe created pages for Adobe Creative Cloud, Adobe Marketing Cloud, etc.), This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017. You’ve got all the great tools to create engaging images for social media.

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Breakdown of Facebook's new promotions and contest guidelines.

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Breakdown of Facebook’s new promotions and contest guidelines Breakdown of Facebook’s new promotions and contest guidelines Written on December 22, 2009 by Josh Peters in Social Media 3 Comments - Leave a comment! Facebook has updated their promotion and contest guidelines again and it seems like nobody is paying attention.

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This Week on Facebook

Harp Interactive

Categories: Blog , Facebook , Social Media Marketing Tags: 2013 fall marketing trends , community guidelines , favicon , Social Media Marketing A roundup of this week’s Facebook Posts from Harp Social’s Facebook Page. Blog Facebook Social Media Marketing 2013 fall marketing trends community guidelines favicon

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How to Manage a Social Media Crisis

Webbiquity SMM

Your social media policy serves as the manual for your customer-facing employees, marketing staff, and sales team. This policy should tell your employees the following: Brand guidelines: Not everything is fit for posting. Guest post by Baidhurya Mani.

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Facebook Page Promotions Guidelines and Tips

Lucy Hall

Facebook online marketing social media VideoWhen administering a promotion via facebook it's hard to know what you can do or can't, often if you break the rules you may find yourself in hot water with facebook and even have your page taken down (and trust me, it's very hard to get hold of a facebook rep to put it back up again!) Here are the rules! Extract taken directly from facebook: E. Promotions 1.

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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The report defines content marketing as both “an art and a science. Put Content Marketing at the Heart of Your Brand Strategy.

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The Great Reveal of SEO in 2021: Stop chasing Algorithms and Start Following Guidelines

MegaBytee

The guidelines SEO in 2021, which the search engines follow are pretty much consistent over the years. But apart from the guidelines, there is one aspect that changes with time– the algorithms. Will they bring any good if you ignore the guidelines?

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57 Social Media Policy Examples and Resources

Dave Fleet

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines. Online Communications Guidelines. Editorial Guidelines. Social Media Guidelines. Social Media Guidelines. Community Guidelines. Guidelines for Student Blogging. Corporate Blogging Policies and Guidelines. Social Computing Guidelines. Social Media Guidelines.

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How to Kick-Start Your Content Marketing [Report]

Mindjumpers

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Additionally, it includes insights from 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing.

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How to Customize your Facebook Page

Mindjumpers

This blog post provides you with some quick guidelines on what to remember when having a Facebook page. The value of news and bank holidays are not to be missed out on; remember to include outcomes from the election campaign, season for shrimps and Easter lunch parties – if it’s relevant for your market. Almost every modern company in the world has made the big decision; should we be on Facebook or not? Most of them said yes, and some of them without thinking of the consequences.

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Top Reasons Case Studies Make Good Marketing

Small Business Mavericks

We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies of people “just like us” successfully using a product/service/process prove the value of that product/service/process for “us” Case Study Guidelines. Small Business Internet Marketing case studies case study guidelines credibility story marketing

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Facebook Ads Non-Discrimination Compliance

Jon Loomer

Facebook Marketing Tutorials Facebook Ads How To Facebook Advertising Facebook Advertising GuidelinesFacebook remains under constant scrutiny regarding the use of its tools to discriminate. This has led to changes related to how advertisers can target for Special Ad Categories.

Policies 127
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Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Remember to have your marketing- and Social Media persona in mind and always have your playbook within reach.

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Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

You have created the perfect marketing campaign. It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. Now you get to spend the next day reworking your campaign, supporting visuals and maybe even some of the video, depending on what creative and social assets you have included in your marketing program. Targeting guidelines and restrictions.

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Meeting Google’s Quality Guidelines: Will Google EAT Your Content?

ProBlogger

Google’s Updated Quality Guidelines . This past November, Google released their Quality Rater Guidelines so that businesses, marketers, content writers, and SEO experts could get an idea of exactly what the search engine giant was looking for when it came to quality content. The newly released version of Google’s quality guidelines is chock full of information. Here’s what it stands for: Expert Meeting Google’s Quality Guidelines: Will Google EAT Your Content?

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FTC Announces New Review of Influencer Marketing Disclosures, and Potential Penalties

Social Media Today

The FTC has called for public comment on the need for new guidelines in relation to influencer marketing and product endorsements on social media

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How to handle a shitstorm – before, during and after

Mindjumpers

Content Marketing Facebook Guidelines Marketing & Communication Social Media Social Media PR Social Media Strategy Social Responsibility Tips Twitter brand communication change in communication communication strategy crisis communication Danish Mother Seeking Jane Jordan-Meier shitstorm social media marketing With brands increasing their presence on social media regular crisis are to be expected.

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Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. Content marketing, digital marketing and social media present incredible opportunity to build your brand in a unique way vs copying the ideas of others. Content marketing is no different. 10 Stupid Social Marketing Tactics You Must Stop Now.

Strategy 131
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How to advertise and optimise posts on Facebook

Mindjumpers

This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Advertising Brands Community Management Content Marketing Facebook Guidelines Mindjumpers Social Media Social Media Strategy Tips Content Amplification Content Strategy news feed algorithm social media monitoring Social Paid targeting

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How to Use Pinterest And The New Rich Pins Features

Mindjumpers

Guidelines Marketing & Communication Pinterest Social Network Branding how to Marketing online presence platform rich pins storytelling visual communication Pinterest is one of those platforms that has now become established among prime players such as Twitter, Facebook and Google+. With more than 48 million unique visitors globally, Pinterest has gradually been developed, and lately with the launch of rich pins, Pinterest has been optimized for brand presences.

Features 193
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Influencer Branded Content Disclaimers on Social Media

Ignite Social Media

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. If you don’t, here’s a brief overview of their guidelines. The FTC endorsement guidelines were put into effect in order to protect consumers from deceptive marketing (false advertising) and have been adjusted over time as they’ve seen the need. Not only does this help influencers adhere to FTC requirements it also helps the marketer.

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Marketing Alcohol – Things to Keep in Mind

Ignite Social Media

If we were advertising or selling alcohol you might see a similar message due to the restrictions put in place for marketing alcoholic beverages. In the US the marketing and advertising of alcoholic beverages and products is regulated by the Tobacco Tax and Trade Bureau ( TTB ) under the Federal Alcohol Admiration Act (FCC). Alcohol Advertising Guidelines. The post Marketing Alcohol – Things to Keep in Mind appeared first on Ignite Social Media Agency.

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What You Need To Know About FTC Influencer Disclosures

Ignite Social Media

It may seem like old news to a lot of but, there are still a decent amount of people out there that don’t seem to know there are FTC Influencer Guidelines. One of the most important guidelines is surrounding disclosing a relationship between an influencer and a brand. In fact they have a whole section of their guidelines just devoted to endorsements that you can read here. Today, we’re going to talk about the disclosure part of their guidelines.

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Social Media Trends, Prospects, and Challenges in India

Mindjumpers

And it remains the fastest growing market for social networks in the world. The future of social media marketing is expected to be mobile driven and in the year ahead it is most likely that we will be seeing more contextual and location centric content, helping brands to evaluate the different platforms better with accurate reporting capabilities for tracking engagement. Video is The New King of Content Marketing.

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#325: How To Avoid These Two Common Launching Pitfalls with Tasha Booth

Amy Porterfield

The post #325: How To Avoid These Two Common Launching Pitfalls with Tasha Booth appeared first on Amy Porterfield | Online Marketing Expert. What if I told you that there are two common pitfalls that you — as a course creator — should be very careful to avoid?

Course 95
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Blogging for Business: 10 Foundational Requirements for Success

Pam Moore

The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo. If you want to win in the world of online marketing you must learn more than simply how to optimize your Facebook news feed. 10 Stupid Social Marketing Tactics You Must Stop Now.