Jeff Esposito

MARCH 25, 2013

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword).

Communities 40

Communities Survey Social Media Management Upcoming 40

Buffer Social

NOVEMBER 13, 2023

In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.”   “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release. Astoundingly, it worked. "  9.

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Examples Campaign Discount Marketing 92

SocialFish

JANUARY 21, 2011

This is a guest post by Rich Feinstein , CEO extraordinaire at CommPartners , a company that provides webinar, e-learning and virtual conferencing services. I recently read a post on the Midcourse Corrections Blog authored by Jeff Hurt titled Virtual Event Strategies for 2011. Create a community of webinar participants.

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Collaboration Eventful Exercises Education 234

Small Business Mavericks

APRIL 23, 2011

It’s about positioning your company above the competition. One particularly telling comment in the Constant Contact interview is the answer to the very last question. Tags: e-mail marketing , marketing This entry was posted on Saturday, April 23rd, 2011 at 9:01 am and is filed under E-mail Marketing for Small Business.

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Marketing Case Study Press Release Small Business 173

Small Business Mavericks

APRIL 18, 2011

Yesterday, I went to bookmark something at the site and I got a message saying Mixx had been purchased by UberMedia , which I found interesting because the rumor is that the company could soon be launching a Twitter competitive site. The question is, does UberMedia have the digital cojones ? About Us What’s a Maverick?

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Small Business Tweetdeck Twitter Case Study 156

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

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Examples Communities Brands Forums 228

Small Business Mavericks

APRIL 28, 2011

The question is, can these two successful entrepreneurs take Delicious and turn it into a superstar? They’ve already been a big part of two other Internet companies that achieved superstar status – PayPal and YouTube. Users of Delicious have until July 2011 to accept AVOSs terms of service and to transfer their bookmarks.

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Delicious Yahoo Social Bookmarking Case Study 156

Techipedia: Tamar Weinberg

JANUARY 15, 2013

There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Passion is what sets the successful entrepreneurs apart from the rest. .” - About Facebook statement accompanying company’s press release. Great leaders (and great companies) create movements, not just products.

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Press Release Airlines Skills Retail 192

Convince & Convert

OCTOBER 12, 2013

To further put this into context, about 70% of American households had satellite or cable television, circa 2011. ” question, but too often people expect there to be a magic “social media measurement” button, even though there is no such button for radio, TV, email, direct mail, billboards, or fancy business cards.

Social Media 167

Social Media Content Marketing B2B 167

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? Now, you might think some of these are really basic questions, but the truth is that they can still flummox practitioners who’ve had years, even decades of experience.

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Postrank Metrics Tourism WordPress 193

agora pulse

OCTOBER 6, 2020

Many readers tweeted, and one resounding question was: What if I already started my agency but it’s not really getting attention? back in February 2011. In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. Here are my top tips.

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Social Media Management Social Media Trends Meme 183

The Realtime Report

NOVEMBER 29, 2012

There are many issues at stake in the case, but it begs one over-arching question: is data a utility, a resource to which access should be regulated and protected? The uneasy relationship between Twitter and the third-party developer community has been well documented. PeopleBrowsr: The Complaint. PeopleBrowsr: The Complaint.

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Twitter Data Wikipedia Analytics 189

Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

Social Media 186

Social Media Real Estate Survey Eventful 186

Small Business Mavericks

APRIL 3, 2011

But recently, the company has taken controversy to a new level. So here’s the question: Would any amount of reputation management help GoDaddy at this point? Caroline Melberg says: April 3, 2011 at 12:25 pm GoDaddy: Good Marketing Or Reputation Problem? – GoDaddy has been the center of controversy before.

Small Business 105

Small Business Reputation Marketing Case Study 105

Convince & Convert

MARCH 10, 2013

Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. As they write on their blog : A Twitter community is just like your workplace or your neighborhood: it’s made of real people.

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Twitter Nielsen Forums Digg 167

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

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B2B MySpace Startup Social Networking 190

Waxing UnLyrical

NOVEMBER 19, 2010

Earlier this year, Korean netizens questioned the academic credentials of musician Tablo , pen name Daniel Armand Lee, who graduated from Stanford University in 2002. During May of this year, rumors surfaced about Proctor & Gamble’s Pampers causing diaper rash after the company introduced its new Dry Max product line.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

NOVEMBER 15, 2010

Have any questions? Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. - Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company.

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News Google SEO Postrank 274

Convince & Convert

DECEMBER 28, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. (Happy Holidays! This is #3.

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Types Training Twitter CoTweet 139

Waxing UnLyrical

NOVEMBER 23, 2010

A few weeks ago, they asked a question about paying for blog posts. It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. Thanks for sharing the post with your #pr20chat community. Simple, right?

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Class Blogger Issues Review 184

Convince & Convert

APRIL 5, 2013

Sony joined Pinterest back in December 2011, right as the platform was becoming popular. The Sony social communities are very active, with many users creating content on a regular basis. ” Many companies would be better served expending their social energy elsewhere. via MarketingCharts.com and McKinsey.

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NGO How To Team Social Media 155

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Liked what you saw?

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Social Media Postrank Energy Tourism 153

Ari Herzog

JUNE 9, 2011

You are never asked to like the company on Facebook or follow them on Twitter. Are Facebook and Twitter less important in 2011 as they were in 2009? Ari Herzog provides communications services to the nonprofit and public sectors, and encourages you to join his Facebook community. Not last week. This was refreshing.

News 107

News GPS Twitter Facebook 107

Small Business Mavericks

APRIL 4, 2011

A surprise – maybe even shocking – news item like a celebrity kicking the bucket can do it, but if you want your viral news to represent your company well, then it needs to be real news. The question is, will that Twitter account’s followers be interested in your news? About Us What’s a Maverick?

Social Media 98

Social Media Case Study Press Release Small Business 98

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Source: Facebook, April 2011). Nokia fans spend $107.32

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Social Graph Hubspot StumbleUpon Digg 104

Waxing UnLyrical

OCTOBER 22, 2010

After the chat, I asked Priya some more questions. Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. [We It’s pretty good.

Postrank 151

Postrank Campaign Tourism Social Media 151

Social Media Marketing

APRIL 28, 2011

There's an FAQ on Delicious that answers questions about the transition. We anticipate Delicious in its current form will be available until approximately July 2011. There may be a time of adjustment as AVOS re-launches Delicious, but the company's intention is to add new features and grow the service overall. Why has Yahoo!

News 160

News Delicious Yahoo Social Bookmarking 160

Small Business Mavericks

MARCH 7, 2011

It seems the top three reasons people un-Like companies on Facebook are: The company posts too frequently Their wall was too crowded with marketing posts The content became repetitive and boring over time The same question asked of Twitter followers showed the same top three responses, but they were in reverse order.

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Case Study Press Release Comparison Small Business 98

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? A question from Davina Brewer on how folks are using their blogrolls got me thinking. Why: Joe is a Very.

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Blogroll Class Postrank Comments 214

Hootsuite

MAY 13, 2020

Lorenz traces its social media etymology way back to 2011 on YouTube. We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? Internet culture journalist Taylor Lorenz reported on a distancing from the label last year.

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Influencer Trends Marketing Guidelines 145

Akamai Marketing

FEBRUARY 3, 2011

Be Prepared to LISTEN to the White Rabbit: The White Rabbit isn’t all jibberish, in fact, if you listen closely and ask some questions, your White Rabbit customer will tell you exactly what they think and feel. The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex.

Social Media 138

Social Media Klout Policies Consultant 138

Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? One of the age-old questions, eh? I don’t think there is a right or wrong answer to this question.

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Class Postrank Tourism WordPress 119

Kikolani

OCTOBER 15, 2012

Over 4 billion hours of video are watched each month on YouTube , and in 2011, YouTube had more than 1 trillion views, or about 140 views for every person on Earth. No matter what content you’ll share in your video, the creative process and questions to be answered are generally the same. Simply put, people love video.

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Video Marketing Embedding Engineering 119

Twist Image

JANUARY 29, 2011

That's nothing to laugh about and it creates a world of chaos for both companies and agencies who are trying to not only build a brand, but maintain some level of cohesion in the process. Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) corporate blog.

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Bazaarvoice Aggregator Discount Loyalty 106

Waxing UnLyrical

OCTOBER 27, 2010

And of course, then came the questions from my mom: “What happened to your clothes?” Orderly exits that don’t necessarily include leap-frogging your way to safety – even though that may be a little fun… In the business of communications, the need for a “fire drill&# can be equated to needing a crisis plan in place.

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

FEBRUARY 5, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

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Class Postrank Comments Tourism 124

Twist Image

AUGUST 28, 2011

published yesterday: "In Q2 2011, social media advertising company IZEA surveyed marketers and publishers about their preferences for such practices and the value they place on certain sponsorships. That's not a trick question. media company. From the news item, How Valuable Are Social Media Sponsorships? engagement.

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Marketing Survey Advertising Reputation 102