Remove 2011 Remove Brands Remove Engagement Remove Mobile
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me?

Mobile 181
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Snapchat as a platform for branded content?

Mindjumpers

Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. Best practice for brand communication on Snapchat.

Platform 229
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How to Measure Customer Engagement and Why It’s Important

Pixlee

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

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The Best in Social Media: Bees Awards Winners 2011

Mindjumpers

Best Use of Mobile (Nominees): Grape (Russia). Best Engagement with Customers: OMD (US). Best Branded Viral Video (Nominees): Euro RSCG London (UK). They could invite friends to ride along, earn prizes, take challenges and engage in dialogue. Similar Posts: The Nominees for Bees Awards 2011.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly.

Twitter 279
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Link Love Monthly: Best of March 2011

SocialFish

MIT Media Lab Identity, 2011 from readyletsgo on Vimeo. bitly’s Got a Brand New Mobile Site! 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). How To Be More Googley (Brand Flakes for Breakfast). The Pros And Cons Of Facebook Comments (TechCrunch). Bitly Blog). Datalicious.

Sysomos 162
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The Nominees for Bees Awards 2011

Mindjumpers

Best Use of Mobile. Best Engagement With Customers. Best Branded Viral Video. There are a lot of great brands between the nominees – and again we find social media work done for large brands like IKEA and Toyota. Best Use of a Micro-Blogging Platform. Best Use of a Social Media Platform. Best Social CRM.

SMS 170