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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me?

Mobile 180
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Eleven Digital Trends to Watch In 2011

SocialFish

Eleven Digital Trends to Watch in 2011. Developer Engagement – Marketers typically don’t try to court developers, but that’s all about to change. Lots of orgs are, for example, talking to WordPress or other blog platforms about developing their blogs and talking to mobile app developers about their apps.

Trends 208
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How to Measure Customer Engagement and Why It’s Important

Pixlee

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

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The Best in Social Media: Bees Awards Winners 2011

Mindjumpers

Best Use of Mobile (Nominees): Grape (Russia). Best Engagement with Customers: OMD (US). They could invite friends to ride along, earn prizes, take challenges and engage in dialogue. I feel every aspect of a successful marketing campaign is well captured here – engagement, interaction and dialogue.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly.

Twitter 279
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Link Love Monthly: Best of March 2011

SocialFish

MIT Media Lab Identity, 2011 from readyletsgo on Vimeo. bitly’s Got a Brand New Mobile Site! 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). The Pros And Cons Of Facebook Comments (TechCrunch). The Fantastic Five GIS Tools for Nonprofits (NTEN). When is the best time to tweet?

Sysomos 162
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The Nominees for Bees Awards 2011

Mindjumpers

Best Use of Mobile. Best Engagement With Customers. You can find more information about this on the page , where you can also see a list of the nominees in the following categories: Best 140 Characters (SMS, Tweet). Best Use of a Micro-Blogging Platform. Best Use of a Social Media Platform. Best Relationship With Blogs.

SMS 170