Ignite Social Media

JULY 6, 2023

As of this morning, Mark Zuckerberg announced that 30 million users have already signed up for the mobile-based app, signaling this platform should be seriously considered. Most of these initial posts appear to be community-driven short-form content introducing the brand creatively to the platform. So What Should Your Brand Do?

Instagram 148

Instagram Brands Twitter Syndication 148

Sprout Social

FEBRUARY 24, 2022

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? Browsing brands on Instagram. What is mobile commerce? What is mobile commerce?

Mobile 107

Mobile Retail Buy Real Estate 107

Hootsuite

JUNE 9, 2022

No matter how many followers you have , encouraging engagement on any social platform can be tricky. And the more you know about your audience, the easier it is to determine what you should be doing for your brand. And the more you know about your audience, the easier it is to determine what you should be doing for your brand.

Engagement 145

Engagement Twitter HootSuite Survey 145

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? Here are six brands achieving killer results on Facebook in 2023 to inspire you. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites.

Mobile 140

Mobile SMS Hitwise Marketing 140

Sprout Social

DECEMBER 3, 2020

Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. With the Sprout Social mobile app, you can bring your calendar with you wherever you go. For Blue Corona , a full-service digital marketing agency, the Sprout Social mobile app is a must-have. “If

Mobile 139

Mobile Notification Collaboration Library 139

Sprout Social

APRIL 27, 2022

In this guide, we’ll explain what a URL shortener is, why your business should use them and share the best URL shorteners for tracking and engagement. However, there are several other reasons why brands would want to use URL shorteners. Allows you to create branded URLs. Makes it easy to track engagement.

URL 104

URL Engagement Domain Name API 104

Ignite Social Media

MARCH 8, 2019

One way to do that is with mobile-first video. What’s mobile-first video? In fact, 79% of video viewers report that vertical video formats are more engaging. Add branding early. Facebook suggests adding branding in the first three seconds of a video for maximum impact. Design for a sound-off environment.

Mobile 123

Mobile Video Real Estate Feed 123

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

Engagement 156

Engagement Social Media How To Hubspot 156

Visually SM

OCTOBER 29, 2020

However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. How to build a social media strategy for your brand? However, if it’s engagement , tracking the number of comments may be the better thing to do.

Social Media 130

Social Media Engagement Strategy How To 130

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Other page categories saw engagement cuts of up to 70 per cent. Surprisingly, the study shows that images, not video, receive the highest levels of engagement.

Brands 150

Brands Facebook Study Mobile 150

Ignite Social Media

NOVEMBER 2, 2020

Aside from creating, editing, and sharing your own videos on Reels, users can repost old videos, share educational content, showcase products or services, lead tutorials, show behind-the-scenes, announce brand news, take part in viral trends, and much more! Find out how to get your brand ready for Instagram Reels. million plays.

Instagram 179

Instagram Brands Sports Feed 179

Mindjumpers

JULY 19, 2012

Tweet Facebook has announced that the timeline design will now also be implemented for pages on mobile devices, which can improve user engagement. The timeline design will make the Facebook experience more consistent and could also help improve conversations for mobile Sponsored Stories. How Will Timeline Work on Facebook Pages?

Mobile 261

Mobile Facebook Guidelines Study 261

Mindjumpers

JUNE 5, 2012

Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Mindjumpers

SEPTEMBER 13, 2012

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. As we have discussed repeatedly here on the blog, mobile and social are increasingly becoming inseparable.

Mobile 260

Mobile Campaign Instagram Blogosphere 260

The Realtime Report

DECEMBER 27, 2016

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy.

Mobile 135

Mobile Strategy SMS Automotive 135

Webbiquity SMM

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?

Mobile 180

Mobile iPhone iPad Training 180

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

agora pulse

DECEMBER 1, 2016

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Facebook Lead Ads are specifically designed for mobile traffic. Retargeting.

Mobile 60

Mobile Types Engagement Facebook 60

Twist Image

FEBRUARY 24, 2017

Dear Brand Leaders, The time has come. In short, your mobile experience is lacking (at best) and pretty sucky (on average). . Most consumers don't use us on their mobile devices!". One tap and a car will show up at their front door and yet, your mobile car configurator is one big confusing mess. Brands, you had one job.

Mobile 68

Mobile Brands Data Analytics 68

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands.

Engagement 56

Engagement Social Media Brands UGC 56

Sprout Social

APRIL 27, 2020

As with our earlier look at the best times to post this year, the way we get this data is similar to how Sprout’s Optimal Send Times determines the best times to get engagement at an individual account level. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame.

Engagement 145

Engagement Social Media Patterns Health Care 145

The Realtime Report

MAY 7, 2014

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

Mobile 177

Mobile Study Video Press Release 177

Convince & Convert

NOVEMBER 25, 2014

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly.

Mobile 161

Mobile Conversation How To Applications 161

The Realtime Report

APRIL 9, 2014

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” ” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat.

Social Networking 178

Social Networking Mobile comScore Tumblr 178

Sprout Social

MARCH 13, 2017

For brands, accessing their social profiles at any time, from any place to stay engaged with their always-on customers is pivotal to their success. By harnessing the power of the Smart Inbox on mobile, Facebook and Instagram push notifications enable teams to stay informed and involved while on-the-go.

Notification 63

Notification Mobile Instagram Engagement 63

Mindjumpers

JUNE 27, 2012

Tweet Last month, I asked the question: “ Should brands give up on QR codes ” ? I argued that the ubiquitous black and white squares often failed to create true engagement with their users and that this is the reason why the excitement about them seemed to subside. Mobile augmented reality for consumer engagement.

Engagement 257

Engagement Mobile Buy Team 257

The Realtime Report

DECEMBER 11, 2013

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. How many retail apps are on your mobile phone? The solution?

Retail 173

Retail Mobile Sites comScore 173

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. It’s because social media is the third-largest engagement channel just after email and website.

Engagement 118

Engagement B2B Data Social Media 118

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

Engagement 90

Engagement How To Metrics Loyalty 90

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Like many brands, Slack uses their social media to appeal to different subsets of their target audience.

B2B 150

B2B Social Media Brands Hubspot 150

Mindjumpers

OCTOBER 22, 2014

Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. Best practice for brand communication on Snapchat. Get creative: If you use the drawing function, it will make your brand seem more personal and easy-going.

Platform 229

Platform Brands Content Mobile 229

Hootsuite

AUGUST 8, 2022

It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. Whether it’s Kakao ads, Kakao shopping, or customer care, let’s look at all of the things you can do to leverage your brand on the platform. With this tool, you can build a searchable hub for your brand. What is KakaoTalk?

Mobile 83

Mobile FAQ HootSuite Retail 83

Social Media Strategies Summit

MAY 10, 2019

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. Today’s consumers are already interacting with brands on an omnichannel level. As a response, the brand created Mobile Totes.

Brands 109

Brands Retail Marketing Mobile 109

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 1 General Electric Showcases Their Innovations.

Class 100

Class LinkedIn Brands Microsoft 100

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Engagement to the Next Level. Imitation is Flattery.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 130

Reputation Tools Brands How To 130