Mindjumpers

NOVEMBER 30, 2011

Break them down to valuable insights that you can hand over to other business units in your organization – from communication to product development. That can be anything from your company or brand name, competitor names, words connected to your product or industry, or words connected to some important stakeholders or to important objectives.

Data 239

Data Social Media CSR Nielsen 239

Mindjumpers

SEPTEMBER 2, 2010

» Urban Outfitters Likes Facebook Posted by Anne Herngaard Sep 2nd, 2010 Tweet Urban Outfitters is making the most of their Like buttons as the official US website now invite visitors on the from page of the website to see the most Liked products. This way, Facebook is central to the company’s marketing of online products.

Facebook 220

Facebook Disqus Fashion Policies 220

Mindjumpers

SEPTEMBER 6, 2013

The video was an old production from the Redbull Youtube-channel, but they changed it to fit Instagram and it worked as a brand new one. . The store uploads pictures of their products along with authentic, enthusiastic comments. In August Redbull posted a video, which received more than 30,000 likes within 12 hours. The best part?

Instagram 272

Instagram Brands Tourism Sports 272

Mindjumpers

JUNE 5, 2013

Brands dealing with lifestyle and consumer products can benefit from having a presence on Pinterest, but as with any other social media presence, make sure to have created a strategy and lined out an action plan on how to maintain it. With the rich pins, brands can include real-time pricing, availability and info on where to buy products.

Features 240

Features How To Guidelines Price 240

Mindjumpers

NOVEMBER 28, 2011

Product & Services. Product and services page: Through this page, it is possible to highlight products or services that are relevant to your target audience. Each product or service can also include: descriptions, features, images, display banners, videos, and special offers.

LinkedIn 241

LinkedIn Brands How To Overview 241

Mindjumpers

DECEMBER 8, 2017

They look to social media and their online peers for the newest trends, product reviews and inspiration on what to buy. That’s a lot women who like to buy products from the comfort of their own couch (or office chair, or seat on the morning commute). Let’s look at some beauty consumer stats*, shall we? And we work hard to inspire them!

Buy 100

Buy Instagram Study Trends 100

Mindjumpers

OCTOBER 17, 2012

The app gives places such as bars and music venues a whole new way of connecting with their customers while it allows for Carlsberg to promote their products seamlessly. to communicate with the consumers and deliver experiences with our products. No branding and no restrictions on the products promoted. Non-branded promotion.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

JUNE 5, 2012

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. How Threadless Engages its Community on Instagram. Threadless post regularly but without spamming their followers’ feeds.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Mindjumpers

MAY 7, 2013

However, it is easy to get lost by making it a quest for Likes or by focusing too much on your own products in the communication and thereby loose engagement. Your audience needs to be able to connect your products and services to their own context, so why not help them out?

Content 259

Content How To Sports Communities 259

Mindjumpers

APRIL 11, 2014

We have listed 5 of our top tools that can help you organize, plan and manage your content production to the last detail: 1. Community Management Content Marketing Tips content bank content creation content performance content planning content production conversational touch points Editorial Planning Facebook passion points target audiende'

Products 229

Products Tips Banking Content 229

Mindjumpers

SEPTEMBER 20, 2010

Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. First of all, there are some different situations of the organization, and secondly, some important elements to think about when composing the content.

Organization 245

Organization Tools Brands CSR 245

Mindjumpers

APRIL 2, 2012

Tweet During my time at SXSW, Austin 2012, I had a chance to meet up with some interesting people with innovative ideas and new products. With this product BigMarker.com are looking to connect communities and according to them, communities are the best places to network and find people with common interest.

Social Networking 221

Social Networking Communities Telecommunications Collaboration 221

Mindjumpers

OCTOBER 8, 2013

The videos can last for 15 seconds, which is perfect, if you want time to showcase your products or do some storytelling. Showcase your product. The video format is perfect for showcasing your product. Instagram just celebrated its 3 years birthday, but the opportunity to record and share videos was just added in June.

Video 266

Video Film Instagram YouTube 266

Mindjumpers

AUGUST 21, 2012

The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? A community is an indispensable part of your product placed within the user engagement cycle, which it would not be if it was not for people seeing a value in it.

Communities 182

Communities Brands Loyalty Activities 182

Mindjumpers

JUNE 22, 2012

Starting out by showing behind-the-scene photos from the factory, Skittles involved fans in the production of the new sweet. Videos and photos showed a smooth launch of a new product – right up until the point of transporting it from the factory in Czech to the UK market. Create a reason for people to participate.

Facebook 267

Facebook Transportation Campaign Study 267

Mindjumpers

JULY 11, 2012

Value could be product releases, upcoming events or special offers, but personally, I believe it would be even more valuable to share wall photos where the brand is presented in informal settings. If a customer takes a great photo of your product, publish it so other users can see it in action. Give value to your audience.

Engagement 273

Engagement Facebook How To Upcoming 273

Mindjumpers

MARCH 13, 2012

Lowes integrated Pinterest to their Facebook page, giving their users a chance to pin product images, podcast and featured boards with certain styles. The Idea: On Lowe’s Facebook page , different functions of Pinterest have been used to brands advantage. Lowes has allowed full functionality of Pinterest within the Facebook tab.

Facebook 270

Facebook Project Engagement Campaign 270

Mindjumpers

MAY 10, 2012

Facebook has previously launched Deals, which is a check-in product in relation to Places. If you are managing a business page, Offers is a good way to combine online with offline activities and to directly engage customers in your products and services. Photos of people using the product are usually more engaging. •

Facebook 278

Facebook How To Feed Feedly 278

Mindjumpers

JANUARY 2, 2013

As Timeline allows you to post back in time, you could now enhance past events such as your founding date, events you’ve held or a launch of a product to tell your story. The large cover image displayed at the top of your Timeline made it possible to showcase brand identity visually and creatively.

Social Media 237

Social Media Tumblr Instagram Privacy 237

Mindjumpers

SEPTEMBER 12, 2012

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. They need to know what value they can provide their target group (above and beyond the value offered via their brand or products) and implement a robust editorial process in their workflow.”.

Report 242

Report Content Nielsen How To 242

Mindjumpers

DECEMBER 8, 2017

Our collaboration set-up made it possible to create cross-brand content production synergies and economies of scale. Our optimization of production, tools and processes across brands has helped L’Oréal Nordic secure best practice social media activation across all brands involved.

Social Media Management 100

Social Media Management Collaboration Project Activities 100

Mindjumpers

MARCH 4, 2012

Develop products and services – get to know what consumers are saying about your products and services and use the feedback to create real improvements. It is also possible to ask directly about opinions and expectations before a product launch.

Social Media 237

Social Media How To Sentiment Data 237

Mindjumpers

MAY 8, 2012

This creates both a great exposure of SlideRocket as a product as well as the good cause in question. Though not providing shelter for the homeless or curing cancer, the campaign raises awareness to a daily nuisance to the park’s visitors. Who are the game changers?

Social Media 248

Social Media CSR Campaign Collaboration 248

Mindjumpers

JUNE 21, 2012

Take a brand like Ben & Jerry’s: The option of searching the endless albums on Facebook for faces that resembles your own or your friends’ could then lead to fans or potential fans tagging themselves in your brand or product pictures. This would then generate engagement, a “like” to your page or maybe even sharing of your photos.

Brands 253

Brands Guidelines Facebook Eventful 253

Mindjumpers

MAY 4, 2011

Advertising is Cheap, Resources and Production Costs Aren’t. Another aspect, articles like Yu’s fail to address, is the quality of the content in question and production costs for content. Production + Time + Resources = $$$. If you want to go viral and entertain people, better know what you are doing.

Social Media 258

Social Media Cost Resources Advertising 258

Mindjumpers

OCTOBER 12, 2019

It put the product in the center – without being self-centered. Oreo’s ability to put their product at the center of the campaign and still make the content relatable and entertaining for a massive range of users is (in our opinion) the most important factor in the success of the ‘Daily Twist’ campaign.

Campaign 100

Campaign Social Media Tumblr Eventful 100

Mindjumpers

SEPTEMBER 27, 2011

Be productive on the go. As it says on Podio’s blog , users have built or modified more than 200,000 work apps since they were launched in March, and all of these apps are available on the iPhone in order to support mobile productivity. Further, it should be easy for everyone to build an app, no technical skills needed.

Applications 154

Applications iPhone Collaboration Mobile 154

Mindjumpers

JANUARY 3, 2014

As we look back, the year has been large for visual sharing and social platforms are getting more focused on monetizing on their products as more and more people are using social media as a natural component of their lives.

Social Media 226

Social Media Eventful Trends Social Networking 226

Mindjumpers

APRIL 26, 2013

It can be easier for their users to engage about this touch point, than to only talk about the product itself. When you have outlined your conversational touch points, then organize it into a conversational calendar along with events such as product launches etc.

Company 212

Company Overview Conversation Communities 212

Mindjumpers

FEBRUARY 17, 2011

Analysis shows that women are more susceptible to the branding of products and more likely to write about brands on their blogs. Therefore the opinion of mom bloggers is of great value to brands and companies who through the bloggers can get mention of their products and word-of-mouth. The voice of the people.

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Mindjumpers

MAY 11, 2011

Personally, I feel it is a very good example of brand engagement, because it involves the customers as well as non-customers directly in dialogue with the brand and gives them a feel of the product in a fun way. Also, what needs to be kept in mind here, is that the focus of the campaign namely is the customers – not the product.

Engagement 210

Engagement How To Campaign Social Media 210

Mindjumpers

FEBRUARY 21, 2014

1: Listen for more than brand and product names. Every brand has it’s own super fan, someone who engages frequently and contributes in creating a positive buzz around your product or company. This will enable you to adapt your campaign to match the moment – wait; did someone say real time marketing? 3: Respond to your audience.

Engagement 226

Engagement Sample Samples Upcoming 226

Mindjumpers

AUGUST 23, 2018

Search data provides an unprecedented opportunity to understand what is really going on in our consumers heads and how we can ensure our brands and products are the answer. Using observed data to proactively determine their investments and production decisions; down to actor preferences and cinematography choices.

Focus Group 100

Focus Group Curation Data Survey 100

Mindjumpers

SEPTEMBER 3, 2010

It’s a fun campaign that demonstrates the benefits of the the product as it activates the audience – and believe me when I say you’ll grow a bit addicted to coming up with a new titles. The second one gives you a great surprise when the characters take over the entire YouTube interface. Go to video [.]

YouTube 233

YouTube Campaign Policies Disqus 233

Mindjumpers

JUNE 27, 2012

There is no scanning needed, so rather than a simple QR code, the app recognises all kinds of images such as product labels, magazines, billboards or even a physical building. Mobile augmented reality for consumer engagement. Blippar describes itself as the first image recognition mobile platform targeted specifically at consumer engagement.

Engagement 257

Engagement Mobile Buy Team 257

Mindjumpers

MAY 3, 2011

If you are in need of formulating some goals for your Facebook initiative – here are some clearly defined objectives: • Foster product development and innovation – Learn about your target audience and understand their interests. Use for instance Facebook to crowdsource your next product idea.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Mindjumpers

MARCH 11, 2011

It’s not just a place to promote your latest product. As a rough rule of thumb, you can for example post four status updates on items about outside news items or discoveries for every post promoting a product. And when you do want to promote a product or service, you have to do this in a proper way.

Social Media 267

Social Media Tips How To Engagement 267