Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 138

Marketing Class Skills Trends 138

Social Media Marketing

MARCH 7, 2018

The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. This new avatar of social media is called Social Media Marketing.

Social Media 85

Social Media Telecommunications Avatar Microblogging 85

Buffer Social

MAY 4, 2022

Include keywords in your post By writing blog posts that contain keywords relating to your products and services, you can start driving more traffic to your site. Blogger — A free Google product, Blogger has been around since 1999 and has been credited as being a game-changer in the online publishing space.

Small Business 84

Small Business Journal How To Tumblr 84

WebInKnow

NOVEMBER 19, 2018

When I speak or write about successful marketing, I frequently use the word “stories” when I describe the content that people are eager to consume. With content creation, it’s important to think of stories rather than simple product pitches. Product information? People love to share stories! Not so much.

Products 60

Products Content Marketing Journal 60

Keyhole.co

JUNE 11, 2024

Understanding the basics of Instagram live @hobonichi_global Instagram Live, January 26, 2024 You can use Instagram Live to introduce new products and let your audience be familiar with them before the release date Instagram Live is a feature on the social networking platform that lets users broadcast live to their followers.

Instagram 52

Instagram Strategy Notification Hosting 52

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216

Tips Smart Phone Marketing Mobile 216

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 96

Research How To Marketing Price 96

Jason Yormark

APRIL 20, 2016

Always think about how a user would ask a question about your products and services, and use that as a guide. If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. Optimizing these feeds ensures the right people find your right products.

Syndication 100

Syndication Hotels Marketing Yahoo 100

The Realtime Report

JANUARY 21, 2021

Marketing – Good marketing is about presenting the right content at the right time to engage the customer. According to Earley, digital marketers must become knowledge enablers, champions of data quality, architects of digital systems, and keepers of the ontology that powers it all. He lives in Carlisle, Massachusetts.

Findability 116

Findability System Training Analytics 116

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

Jason Yormark

APRIL 20, 2016

Always think about how a user would ask a question about your products and services, and use that as a guide. If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. Optimizing these feeds ensures the right people find your right products.

Syndication 100

Syndication Hotels Yahoo Journal 100

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS. — SS . Photo by Sam Shavers.

Social Networking 150

Social Networking News Aggregator Journal 150

Audiense

JUNE 27, 2018

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Lara O’Reilly – The Wall Street Journal. Use case for B2B.

Analysis 97

Analysis Advertising Journal B2B 97

Convince & Convert

JANUARY 28, 2014

The client needed to show that behavioral interviews resulted in lower overall hiring costs, lower turnover rates, or increased productivity. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Become a Data Authority. More Backlinks for SEO.

Statistics 133

Statistics Content Hubspot Marketing 133

WebInKnow

JANUARY 15, 2019

Several days ago, Gillette , the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective. I really, really wanted to like the film, and I mostly did except for two massive flaws.

Film 73

Film Products Company Case Study 73

Visually SM

SEPTEMBER 10, 2015

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Ardath Albee, Marketing Interactions, Inc. David Brown, Meredith Xcelerated Marketing. Heidi Cohen, Actionable Marketing Guide. Sydni Craig-Hart, Smart Simple Marketing. 8-11 in Cleveland.

NewsCred 140

NewsCred Content Curata Twitter 140

Razor Social

NOVEMBER 13, 2018

Inbound or outbound marketing…. In this article, we’re going to talk about how you can drive more valuable traffic to your website using outbound marketing. In this article, we’re going to talk about how you can drive more valuable traffic to your website using outbound marketing. Check out their product video.

Marketing 96

Marketing Influencer Resources Sites 96

The Realtime Report

NOVEMBER 29, 2021

Many companies need translators to help translate their written materials into different languages for publication, marketing, and sales purposes. Many people are interested in products that are made in Germany, Austria, or Switzerland which is where many German speakers come from. Sales, Marketing, and Advertising.

Education 91

Education Journal Class Software 91

Social Media Strategies Summit

APRIL 29, 2021

Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. From informational content driving early-stage awareness to detailed content needed at the decision-making “buy” stage, content in many different forms is the infrastructure on which marketing and sales success is built.

Journal 147

Journal Campaign Content Marketing 147

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The Business Journals recently decided to capitalize on the momentum social media has gained by launching #SocialMadness , a social media competition.

Journal 175

Journal Compete Team Klout 175

The Realtime Report

AUGUST 14, 2019

The event features sessions on smart home, sales channels, connected health, and home security and will conclude with a networking reception where analysts, session speakers, and VIP CES attendees mix to discuss the state of the market. Smart Home Platforms: Creating New Experiences.

Insurance 127

Insurance Forums Privacy Journal 127

Convince & Convert

MARCH 31, 2015

On July 1 of 2014, the world’s biggest advertiser officially killed marketing. As part of a big reorganization at Proctor & Gamble (P&G), every marketing team was renamed “brand management” and hundreds of marketing directors shifted titles to become brand directors. Consumers don’t like to be marketed to.

Marketing 60

Marketing Journal Curation Team 60

The Realtime Report

APRIL 10, 2019

The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. And finally, the activity can increase production and consumption of brand-related earned media.

Study 79

Study Advertising Nielsen Retail 79

Buzz Marketing for Technology

MARCH 20, 2013

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. Simply highlighting and building in a green section into the navigation will get visitors up and clicking on the products they are interested in.

Conversation 199

Conversation Hotels Retail Focus Group 199

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) A1 I’m a marketer. “A1: Long twisty road to journalism, eventually.

Content 100

Content Journal Adwords Consultant 100

Rebekah Radice

JULY 27, 2015

Marketing your business on social media is tougher than ever. We discussed social media, blogging, content marketing and so much more. How did I get involved with social media marketing? If you’re ready to use social media in a productive and effective way, read below! A1) Marketing has been my career for 20 years.

Social Media 129

Social Media How To Marketing Social Networking 129

Buffer Social

SEPTEMBER 28, 2023

They’re regulars at local markets, provide flowers for parties and events, and also offer flower subscriptions to small business that desire to have fresh, beautiful arrangements decorating their space. Jess : Pinecone Papers Jess has a beautiful blog about how to mindfully journal and track symptoms when you have a chronic illness.

Project 62

Project Team Journal Hosting 62

SocMed Sean

FEBRUARY 22, 2022

Influencer marketing agency Mediakix defines it as, “a digital content representation of its author’s everyday life and interests.” Rather than journaling personal experiences, lifestyle blogs pull from these personal experiences to provide benefits to the reader. What does it mean to create a lifestyle blog? What is a lifestyle blog?

Travel 130

Travel Review Affiliate marketing Blogger 130

Mindjumpers

AUGUST 3, 2012

Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Her work has appeared in myriad publications including Inc., Centerstance Inc.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Webbiquity SMM

JUNE 11, 2013

It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services. Provides referral visits to your website. It’s work, but well worthwhile.

Social Bookmarking 199

Social Bookmarking StumbleUpon Engineering Sites 199

agora pulse

DECEMBER 26, 2016

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. Optimize Marketing. The weekly blog roundup over at Optimize Marketing is your go-to blog for all things social media. Flying Point Digital. ProBlogger.

Social Media 124

Social Media Curation Journal SEO 124

Webbiquity SMM

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. What do PR pros need to do differently to support online journalism? Give them credit. Compliment them.

Tips 204

Tips B2B Journal SEO 204

Waxing UnLyrical

AUGUST 5, 2015

I’m not sure that its uniqueness has as much to do with its product offering as it has to do with its audience. Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting.

Metrics 100

Metrics Marketing How To Engineering 100

SocMed Sean

JANUARY 27, 2022

Some people blog as a hobby, to share information, journal online, make friends, and for other non-monetary reasons. In affiliate sales or marketing, you include banners or links to a company on your blog. Email marketer. Others blog to promote their business or as a side hustle to supplement their income. Affiliate sales.

Blogger 130

Blogger Adsense Insurance SEO 130

Sprout Social

OCTOBER 11, 2019

Not so today, as the Gray Lady has come into her own in part by redefining the role of social media in compelling and accessible journalism. It’s no surprise that in the media world, good social content is dependent in large part on good journalism. How to solve it? Enter: a new approach to storytelling, learned from social.

Journal 74

Journal Report Groups Groups 74

Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. I was responsible for dealing with the media for publications, product reviews and contributed articles related to the corporate product line. Leave a comment!

Products 45

Products Foursquare CoTweet CoTweet 45

Sprout Social

FEBRUARY 27, 2023

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Avoiding Women’s History Month marketing mishaps Consumers increasingly decide who to buy from based on how a brand’s values align with their own. Something isn’t adding up.

Social Media 111

Social Media Team Groups Groups 111