Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

This episode features Ryon Harms , the head of social media for Farmers Insurance. There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble. Special Guest: Ryon Harms of Farmers Insurance. Ryon Harms, Farmers Insurance @thesocialexec. It wasn’t like, “Hey, two for one flood insurance on lap seven.”

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company. Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election?

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Trending Sources

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

You can track everything from engagement, top influencers over time, sentiment, topics, competitors and more. To date, the company has defined the taxonomy for two industry verticals: automotive and insurance. Realtime Tools Ampfly analytics automotive consumer electronics influence measurement influence measurement tools influencer marketing insurance monitoring realtime monitoring tools Salorix social media managementThe Fortune Global 100 companies are mentioned 5.6

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on.

Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

However, the overall sentiment of social media activity has been positive, despite Fox’s colourful criticism. Sysomos gives the sentiment a 68% favourable score. Betty White flogs insurance via YouTube. Canadian comedic actor Jim Carrey has taken aim at America’s gun laws and the late Charleton Heston , former National Rifle Association (NRA) president with a satirical Internet video, “ Cold Dead Hands’. Done in the style of classic country western variety show “Hee Haw!”,

Video 269

Top 5 Tips When Moving to a New State

Note down the necessary administrative requirements that include official change of address, driver’s license and car registration updates in the new state, insurance, kid’s school records, and recurrent billing. One way of handling this successfully is by selling off some items like furniture, electronics, non-sentimental valuables, and even the car. Moving residence can be exciting and, at the same time, a cause for anxiety, especially when it is interstate.

Social Media is Dead, Long Live Big Data

Laurel Papworth

your health/car etc insurance goes up or down. “Because, you see, customers who drink lots of milk and eat lots of red meat are very, very good car insurance risks versus those who eat lots of pasta and rice, fill up their petrol at night, and drink spirits. What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews.

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Top 10 Public Relations Blunders for 2012

Bill Hartzer

Komen for the Cure announced its decision to end its longtime partnership with Planned Parenthood, the nation’s leading breast cancer charity was widely criticized, particularly via social media, with many alleging that funding was cut due to pressure from anti-abortion groups and anti-abortion sentiment in the Komen executive ranks. As a mutual insurance company owned by its policyholders, any extra money Liberty Mutual earns should go back to customers, not executives.

How Visuals are Telling the NAIAS Story

Convince & Convert

In terms of who had the most to share of stories around the JP Morgan Healthcare Conference, Bloomberg paved the way among media outlets: Since the show kicked off, Bloomberg has been providing full reports from the conference, with stories ranging from “ Anthem, Aetna Lead Health Insurer Rally on 2016 Forecasts ” to “ Health Care’s $605 Billion Buying Binge May Slow in 2016.” Will positive sentiment outweigh neutral? Politics: State of the Union.

Complete Guide to Social Media for Banks & Financial Institutions

Sprout Social

The Federal Deposit Insurance Corporation. Both the Federal Deposit Insurance Corporation (FDIC) and the National Credit Union Administration (NCUA) have require you to add a specific disclaimer to your social media profile and advertisements. For NCUA insured companies, you must display the official advertising statement—“Federally insured by NCUA”—in all of your advertisements. Those incoming messages can vary in sentiment.

Proving Value vs ROI in PR

Proactive Report

The Progressive Insurance refusal to pay out a claim last year lost them more than 1000 customers. Meritus Digital Dashboard - monitoring mentions, sentiment, growth of communities, engagement across all channels. 2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value. Value is subjective.

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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Rarely searched for directly, more a descriptor the social object (status update or tweet) with an attached sentiment. When Malaysian Air MH17 plane crashed, a travel insurance company tweeted travel insurance offers with "safer travels #MH17" type information. The old way of categorising the world (Animal OR Mineral OR Vegetable) now allows for multi-descriptor on a single object (including sentiment).

7 SEO Principles Bloggers Must Remember

Convince & Convert

The flatter your site structure is, the better its opportunity to rank well , and it will insure your pages remain in the search engine’s index to be found by searchers. If you have articles that are more than two years old, are seldom read, and have little link equity, delete them , unless you have some sort of sentimental attachment to them. Writing solid content is only one piece of the puzzle when it comes to marketing a successful blog.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

The best thing about social media is that the conversations are natural occurring real time so the methods like survey lag far behind in providing the right information, bet we don’t need more to understand a consumer as we can measure sentiments now.

The Time Has Come For The Marketing Hacker

Twist Image

The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better insuring that you didn't make a mistake in the measurement, and that the plank of wood is going to fit rather than discovering that you have to start all over again. It caused some controversy and stirred some strong sentiment in the comments section - which is understandable. "Measure twice, cut once."

DCM Services, LLC (You’re dead? That Won’t Stop the Debt Collector)


It has been listed on BBB as a collection agency, an insurance company, or an attorney or legal firm. What works when it comes to relatives of the deceased are sentiments. At some point in your life, you might fall behind on a financial obligation, and end up in debt.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sentiment: How much are you willing to automate verse check by hand?

Six Links Worthy Of Your Attention #289

Twist Image

One of my favourite thinkers, Jonathan Haidt , has an amazing writeup, chock-full of links and content, on how we get here; it echoes many of my sentiments, but does so in a far more articulate way than I've been able to muster." For God's sake, sex and auto-insurance are not two things that go together.' said the creator of Erin Esurance, a cartoon character created to sell online insurance.