Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. What are AI ethics?

Marketing 88

Marketing Privacy Policies Issues 88

Convince & Convert

OCTOBER 7, 2014

Image via BigStockPhoto.com Virtual conferences just may be my favorite marketing tactic that I have clanging around in my tool box. Through two online events that I’ve organized for my company, GroupHigh, I’ve been able to generate more leads for my sales team than any of my other strategies combined. Read the whole entry. »

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Case Study Conference Marketing Study 138

Convince & Convert

FEBRUARY 21, 2024

Pretending your teams are not using AI is not an option. Best Practice Training This is a great place to start if you have not already hosted company-wide training on ChatGPT best practices. In the interim, you want to make sure you have something out there for the team to understand risks and opportunities.

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Training Policies Team Guidelines 155

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 120

Discount Marketing How To B2B 120

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. A recent study of podcast audiences on LinkedIn found that 44% of senior-level employees listen to podcasts regularly. Image Source.

B2B 62

B2B Marketing Apple Hosting 62

Social Media Strategies Summit

OCTOBER 13, 2023

That made Twitter’s rebranding a real open goal for marketers. But the digital marketing tool Semrush proved that it’s equally possible to comment on social trends on a less likely platform: LinkedIn. Why It Worked Social media users dreamed up this campaign rather than Dunkin’s marketing team.

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Examples Trends Social Media Brands 130

Social Media Strategies Summit

DECEMBER 16, 2022

93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Higher ed marketers face a dilemma when it comes to working with students.

Social Media 130

Social Media UGC Project Collaboration 130

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

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Strategy Marketing Startup System 103

Keyhole.co

JUNE 7, 2023

So, let’s take a look at a few digital marketing tips that’ll help you create content that considers branding specifics (aka, synchronized messaging and end goal) in mind. Use lead scoring models to gain more visibility into your customers The success of a marketing campaign depends on how well you know your customers.

B2B 52

B2B Tips Brands Marketing 52

Your Escape From 9 to 5

JUNE 27, 2022

As businesses, it’s important that we know how to tap into this raw data and how it can be used to inform our marketing practices. That’s why today I’m going to show you 8 ways you can start using the data right in front of you to better your marketing efforts. 8 Ways Data Can Improve Your Marketing Today.

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Data Marketing ROI Notification 74

The Realtime Report

NOVEMBER 21, 2023

Companies that reported above-average diversity on their management teams also reported innovation revenue that was 19% higher than that of companies with below-average leadership diversity—45% of total revenue versus just 26%. Studies have found 2.3 Studies have found 2.3

Organization 91

Organization Industry Engineering Reputation 91

Convince & Convert

MAY 28, 2014

Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. Nothing is black and white, especially marketing.

Case Study 158

Case Study Marketing Influencer Blogger 158

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. And we see marketers doing influencer relations.

Team 213

Team Influencer Case Study Industry 213

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Jamie from The Narrative Group emphasized that point as well.

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Influencer Campaign Marketing How To 98

Sprout Social

MARCH 9, 2023

However, there is often an overlap of functions across different teams. For instance, the content creation team may also handle internal communication initiatives. There are two main aspects of internal communication: employee engagement and internal marketing. Some companies, like QAD Inc.,

Skills 107

Skills Template Templates Travel 107

Convince & Convert

APRIL 18, 2014

savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). Tweetable Moments Our whole mantra is to celebrate our fans. Holy Social!

Social Media 168

Social Media How To Marketing Small Business 168

Social Media Marketing

FEBRUARY 25, 2018

In recent years, blogging has proven to be one of the most valuable tools within the digital marketing strategy of companies that want to grow and increase their sales in a productive and lucrative way. Besides being an excellent way to generate leads and opportunities for your sales team. million posts are published. Amazing, right?

Blogger 90

Blogger How To Tips WordPress 90

Ignite Social Media

SEPTEMBER 22, 2016

A couple of weeks ago we hosted a webinar, “ Staffing for Social Success ,” where we discussed the trends in roles on social media teams and the common social team structures we see. As a follow-up to the webinar here are 4 reasons why your social media strategy should be a part of your integrated marketing strategy.

Strategy 60

Strategy Social Media Marketing Case Study 60

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M Sprout removes the curtain of mystery between all teams that touch social media.

Atlassian 95

Atlassian ROI Social Media Collaboration 95

Oktopost

JANUARY 26, 2022

Watch the recording: Want to hear more from renowned marketing leaders? Holding back nothing, Gabriela focuses on how organizations can do recruitment marketing authentically. She studied political sciences at Georgetown University, and now lives in London. Gabriela Henault, CMO of AlphaSights takes the hot seat.

Authentication 62

Authentication Strategy Brands B2B 62

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. Employee highlights that reference the skills, expertise and dedication of your team establish your brand as an authority in your industry. Both teams can be seen walking around the store and showing off the brand’s eyewear.

Campaign 85

Campaign Content Upcoming Authentication 85

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ? 13 social media experts share their biggest piece of marketing advice. Let’s dive in!

Social Media 110

Social Media Marketing Curata Influencer 110

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

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Twitter Marketing Conference Consultant 167

Convince & Convert

FEBRUARY 17, 2013

It’s called Youtility: Why Smart Marketing is About Help Not Hype. It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. It’s not about social media, it’s about marketing. No spam, no monkey business. Youtilitybook.com. tweet this).

Strategy 152

Strategy Marketing Hubspot Case Study 152

Convince & Convert

NOVEMBER 6, 2014

Instead, different fan stories are shown as scenes, from the farmer in his tractor, to the fans dressed up in team gear at a bar, at work and in remote locations. Marketers always talk about building passionate communities and brand advocates. Don’t Just Build Tribes & Movements – Keep Driving Their Passion.

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Crowdsourcing Twitter Case Study Activities 155

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. Simplicity is key.

Social Media Management 115

Social Media Management Social Media Platform Review 115

Waxing UnLyrical

JUNE 5, 2018

In March, my friend and colleague Heidi Sullivan stepped in to host the chat. Even if your management team is not interested in #measurement at this time, do it! In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. A6: Do the work!

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Socialmedia.biz

MARCH 30, 2019

Pick a post frequency and publishing time that works: Buddy Media’s study found that out of the 86% posts that go live from Monday to Friday, the user engagement tends to peak on Thursdays and Fridays. Content published between Monday and Wednesday recorded a 3.5% below average engagement rate.

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Convince & Convert

NOVEMBER 6, 2017

Over time, our other clients began to take notice and asked our sales team what it would take to participate in live video. Our sales team started to include live video in their initial sales conversations with prospects as an innovative way to position their brand to the end user. Facebook Live Video Is Easily Shareable.

B2B 228

B2B Company Facebook Video 228

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Free your team up to complete meaningful, fulfilling tasks. Source: Acquire Case Study. Customer service chatbot examples.

Examples 96

Examples FAQ Insurance Retail 96

Social Media Strategies Summit

JUNE 20, 2019

In April 2016, Facebook launched Facebook Live and the response from marketers was initially very positive. Marketers have more opportunities than ever to create and share live video, but this means that we have to get savvier in our approach in order to keep achieving a positive return on investment. Source: Team 624 Communications.

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Video Upcoming Instagram Metrics 139

Convince & Convert

APRIL 11, 2017

Recently, we had not one, not two, but six members of the Convince & Convert team together at Social Media Marketing World in San Diego. We co-hosted the annual Warm Up event for SMMW speakers, and four of us also spoke at the event in different capacities. Connect to the Human Behind the Screen.

Social Media 114

Social Media Eventful Team Sports 114

Hootsuite

APRIL 22, 2020

10 of the best social media marketing books. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil. RIP, traditional marketing. The End of Marketing skips over the classic stages of grief and heads right into acceptance. And isn’t that what we all really want from a marketing book?

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Small Business Mavericks

APRIL 3, 2011

» GoDaddy: Good Marketing Or Reputation Problem? Their Super Bowl commercials with scantily clad women have upset some people despite the Web hosts increasing business as a result of the advertising. 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem? About Us What’s a Maverick? Was that a good move?

Small Business 105

Small Business Reputation Marketing Case Study 105

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Given this, which company do you think will have a more successful marketing campaign? Create an SMS Marketing Team. Know Thy Customer.

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SMS Tips Marketing Discount 60

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 102

Social Media Sentiment Loyalty Microsoft 102