Social Media Marketing

MARCH 3, 2010

Here are a couple of charts from "The CMO Survey" undertaken by the Duke University Fuqua School of Business and the American Marketing Association , as reported by eMarketer : When you compare the spending on social media marketing from August 2009 to February 2010, overall there's an increase of 60% in the budgets (from 3.5%

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Social Media Marketing Survey Flickr 167

Adam Cohen

JANUARY 13, 2015

These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. photo credit: Evan via flickr. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data.

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Adam Cohen

JANUARY 13, 2015

These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. photo credit: Evan via flickr. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data.

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Data Flickr Statistics Survey 100

Waxing UnLyrical

MAY 2, 2013

Image: esocialmediashop via Flickr, CC 2.0. Send them a survey asking for feedback and input. I’m not going to try to convince you why doing keyword research is important. That’s a blog post for another day. Today, I want to help you find the right keywords. Let’s dig right in. Finding keywords. Google search.

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Adwords SEO Compete Analytics 278

Waxing UnLyrical

FEBRUARY 15, 2011

We either work during our holidays, … except instead of being at the office we do it from home, the beach, the cabin, wherever it is we trick ourselves into believing we are getting away from it all… Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0.

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Social Media WordPress Press Release Flickr 188

Waxing UnLyrical

AUGUST 18, 2014

Image: aussiegall via Flickr, CC 2.0. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude.

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Waxing UnLyrical

NOVEMBER 30, 2012

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

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Health Care Social Media Insurance Education 279

Waxing UnLyrical

AUGUST 15, 2011

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. Image: Abdulmajeed Al.mutawee via Flickr, CC 2.0. I manage a blog for a mid-sized Canadian University. So I’m feeling a bit defensive.

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Study Committee Metrics Education 178

Waxing UnLyrical

NOVEMBER 7, 2014

If not, you can draft and field a perception survey, which you can ask your client to send to a specific group of recipients, asking them to complete it anonymously. Image: Willrad von Doomenstein via Flickr, CC 4.0. How do they feature in relevant conversations… if at all?

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Strategy Consultant Research Organization 243

The Marketing Blog

MARCH 2, 2010

Pickfu’s Take You might be aware of Pickfu.com , a site where you can do cheap and instant market research surveys. Equally interesting is the result of a similar survey conducted on Pickfu.com. Although it is a paid survey, you might be interested to read some of the comments by the survey takers.

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Comparison Twitter Web 2.0 Facebook 222

Firebelly

FEBRUARY 4, 2010

The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. 71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace.

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Facebook MySpace Paid Search Survey 103

Buzz Marketing for Technology

JULY 23, 2008

My Flickr Photos. Over the last few weeks I have been conducting an online survey of UK SMEs and how they use the Internet/Web to communicate, share information and market themselves. By Blogates.com. SMEs and the Web - Executive Summary. Published by Martin De Saulles on Tagged Information Users , Innovation.

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Waxing UnLyrical

JULY 24, 2013

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

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Health Care Social Media Insurance Education 192

Direct Marketing Observations

APRIL 19, 2010

Share images on Flickr. They can create a poll or survey. Tags: Social Networking Social Networks Facebook YouTube Twitter social media flickr marc meyer education social networking and children monitoring and listening youth. Upload music and comment on the music. Upload an audio podcast. Tweet on Twitter. Share music.

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Social Media Social Networking Education Guidelines 202

Waxing UnLyrical

JUNE 10, 2016

tracks at conferences, which I assume are programmed because that’s what post-conference surveys indicate attendees want, the kinds of webinars that do well, etc. Photo of Leslie Hall: Luke Walker via Flickr, CC BY-SA 2.0. .” Over the last few years, there have been more I.C.

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Embedding Conference Banking Flickr 100

Waxing UnLyrical

APRIL 13, 2016

According to a survey by Tomoson : Influencer marketing generates as much as $6.50 Image: Geoff Livingston via Flickr, CC 2.0. Sharing bits of information about your business or service on social media. It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth. Carpe diem!

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Proactive Report

JUNE 1, 2010

What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase : 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them. Image credit: lu_lu on Flickr. 36% follow a food/beverage brand. Follow me on Twitter.

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Brands Message Boards Flickr Forums 82

Waxing UnLyrical

AUGUST 10, 2011

Image: velkr0 via Flickr, CC 2.0. For me, being able to learn the way my employer works as a business has been the steepest and most important learning curve. How has the industry changed since you began working in the field? What would your degree look like if you were to revise and embark on it all over again tomorrow?

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Skills Communities Issues Education 188

The Marketing Blog

FEBRUARY 20, 2008

The Problem There are various form builders and online-survey tools out there but the ‘marketers’ face tough time to convince the respondents in filling up those web-based survey-forms. The process of ‘Conducting Survey’ and ‘Collecting Data’ are merged together. A fantastic utility and must add to any marketer’s kitty.

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Google Web 2.0 Startup Survey 100

Adam Sherk

JANUARY 26, 2010

Photo credit: Steven Snodgrass (it’s a Creative Commons photo on Flickr, but I couldn’t get WordPress to link to it directly above). Hopefully we’ll see some creative use of social media by both the teams and some of the players. And good luck to both teams in Super Bowl XLIV. P.S. Vikings fans, I feel your pain. You had it.

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Team Social Media Digg Press Release 150

Waxing UnLyrical

JANUARY 26, 2020

A 2018 USC Annenberg study found that 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between earned and paid media. Image by Christoph Scholz via Flickr, CC 2.0. Today we live in the information age.

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News Banking Flickr Cost 58

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort.

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Social Media Strategy StumbleUpon Digg 269

Social Media Marketing

MAY 15, 2013

Industry News A survey of 1,200 people in the U.S., Image credit: Jill Clardy (Flickr). Global platform growth, the expanding role of video, social network acquisition rumors, data plays by two of the majors, chefs behaving badly and more - it''s This Week in Social Media. this week in social Marketing social networks PR commentary'

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Social Media Flipboard Social Networking Foursquare 162

Social Media Strategery

APRIL 3, 2014

According to a recent Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. Image courtesy of Flickr user Rasta Taxi.

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Syndication Marketing Advertising SEO 103

Waxing UnLyrical

MAY 2, 2011

Image: kondrag via Flickr, CC 2.0. You might try to survey the correlation between feeling ready to go the distance and actually riding in the main event (i.e. #2), A non-profit client is holding a two-day, 200 km+, cycling fundraiser. The event begins and ends in a large city, but attracts cyclists from around the entire region.

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Training ROI Eventful Cost 156

Waxing UnLyrical

FEBRUARY 6, 2011

Edelman’s wonky 2011 trust survey , by Paul Seaman. Image: Jon Mountjoy via Flickr, CC 2.0 Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: gerald durrell , Public Relations , quora , Social Media , super bowl , trust survey | Comments (6) Site settings comment help? You should too.

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Class Postrank Tourism Survey 144

Writtent Blog

APRIL 2, 2013

Image by Kimberly Kling (Joyfool Roots) via Flickr. Just generate ideas, plan articles in advance, and survey your customers about your newsletter content ideas. So one winning strategy for naming your newsletter is to incorporate the benefits your subscribers get by reading your emails. Show the value you bring them.

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Newsletter Tips Affiliate marketing Flickr 107

SocialFish

OCTOBER 21, 2010

We have a robust social media presence on all the sites you’d expect: Facebook, Twitter, YouTube, Flickr, and our blog. In fact, a survey we conducted indicates many people expect help to arrive within one hour of posting a request on an emergency organization’s Facebook page. Please bring them water.&#.

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Ustream Wiki SMS Survey 162

Proactive Report

AUGUST 24, 2010

Image Credit: Emples Flickr. “Bloggers may be able to achieve this by delivering original, newsworthy content, beefing up their site to reflect the most current in digital media, tracking and reporting increases in their daily site traffic and interacting with baseball front offices on Facebook and Twitter.&#

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Sports Blogger Organization Yahoo 58

ProBlogger

NOVEMBER 26, 2014

Image via Flickr user Peyri Herrera. Survey and Track Customers. When you want to update your customer information in order to provide even better targeted messages, survey customers to learn more and keep information up to date. This is a guest contribution from Veronica Taylor. Know what you are trying to achieve.

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Marketing Survey Campaign Flickr 49

Firebelly

NOVEMBER 30, 2009

A recent survey shows that 43 percent of online retailers plan to offer special promotions and discounts on Cyber Monday. Cyber Monday Facts: More than one in three people say they'll be using their fast-access work computers this year for holiday shopping. That's more than 51 million people logging on at work.

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Retail Paid Search SMS Syndication 100

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? What did I miss?

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Research Social Media Marketing Retail 265

Social Media Marketing

JUNE 5, 2013

Twitter has expanded lists, allowing up to 1,000 lists with up to 5,000 members each (this is up from a limit of 20 lists, limited to 500 members) According to a survey by Burst Media, G oogle+ is now in second place for number of users , trailing Facebook but leading Twitter. Image source: splorp (Flickr).

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Social Media Foursquare Journal Flipboard 140

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Facebook Create a Facebook Page and tell everyone about it.

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Crowdsourcing scribd Ustream Social Media 192

ProBlogger

MARCH 24, 2022

The story need not be long or highly personal story – it could simply be sharing how you did something in your business (you’ll see me do this below when I talk about how on dPS we added a Flickr Group to dPS as an intermediate step on the way to starting a forum, now a Facebook Group ). I use personal language.

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Communities Strategy Forums Project 40

Webbiquity SMM

JUNE 20, 2011

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?

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Social Media ROI Social Networking Foursquare 205

Net-Savvy Executive

JANUARY 7, 2011

Playing favorites Media-sharing sites (YouTube, Flickr, SlideShare, and the like) give users the ability to mark an item as a "favorite." But a survey by ExactTarget and CoTweet found that 40% of Facebook fans are there for discounts and promotions. Thought so. Like a discount? Who doesn't like fans, right? They're almost like friends.

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CoTweet CoTweet Discount Sentiment 70