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GoDaddy: Good Marketing Or Reputation Problem? | Small Business.

Small Business Mavericks

» GoDaddy: Good Marketing Or Reputation Problem? Bob Parsons, GoDaddy’s CEO, filmed himself shooting an elephant in Africa and posted the video online. So here’s the question: Would any amount of reputation management help GoDaddy at this point? GoDaddy has been the center of controversy before.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. An original film or documentary. Many artists sell digital paintings and illustrations on NFT markets. Whether you’re expanding your marketing strategy to the metaverse or not, Hootsuite is here to help you conquer social media.

Marketing 118
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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). What is short-form video content?

Video 76
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7 Profitable Social Media Marketing Tips To Generate Sales

Keyhole.co

Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. Share tons of value-driven content, consistently Once you understand your ideal audience profoundly, use demand generation tactics to nurture top-of-the-funnel marketing leads. Enter: Lead-Generation Marketing.

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Fetching Friday – 21 Marketing Links for June 21st

Kikolani

Rewards for this film include fine art prints, photo books, photography workshops, and a chance to be in the film! How to “Launch” a New Website with a Free Kindle Book – There is no right time to start marketing a brand new website. IFTTT: Your Recipe for a Simpler Marketing Task List – Confused about IFTTT?

Marketing 128
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A Guide to Social Media Collaboration

Buffer Social

Partnerships can help individuals, brands, and organizations enter new markets or niches they may not have previously considered , leading to further growth with a new audience and potential revenue streams. This can lead to a disjointed message and might even damage your reputation. What’s their reputation and expertise?