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GoDaddy: Good Marketing Or Reputation Problem? | Small Business.

Small Business Mavericks

» GoDaddy: Good Marketing Or Reputation Problem? Bob Parsons, GoDaddy’s CEO, filmed himself shooting an elephant in Africa and posted the video online. So here’s the question: Would any amount of reputation management help GoDaddy at this point? GoDaddy has been the center of controversy before.

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). Here are some tips to think about as you film your next Reel, TikTok, or Short: Start with what you have The ease of creating short-form videos is one of its main attractions. What is short-form video content?

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Social Spotlight: How Tim Hortons puts people first in its social strategy

Sprout Social

We had the honour of featuring Canadians and their Snowpeople in our holiday film. Despite the campaign having little relation to coffee, the popular chain shows us that it sees the people they serve as just as much a part of its business as the products they serve. Join us and witness the magic. Maybe it will inspire you to build your own!

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How To: Enjoy SXSW (Without Being at SXSW)

Almost Savvy

In the real world, it may not be that big of a deal, to many in the tech, film or music worlds, it is a must place to be to see the latest and coolest things happening and mingle with those making it happen.

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A Guide to Social Media Collaboration

Buffer Social

Collaborating with reputable and influential partners can elevate a creator or brand's image and credibility , increasing audience trust and loyalty. This can lead to a disjointed message and might even damage your reputation. Lifestyle creators Alix Earle and Monet McMichael frequently film content together on brand trips.

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3 Steps to Use LinkedIn to Make Connections and Grow Your Personal Brand

Buffer Social

This includes features in reputable publications, your own published work, or even your resume. Make the most of your ‘About’ section with an engaging description of who you are and what you do. The more you publish, the more credibility you’ll build, and the stronger your professional profile will become.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI misuse or neglecting ethical concerns can result in a damaged brand reputation, product failures, litigation and regulatory issues. Along with threats of disinformation, there’s potential for brand crisis and reputational damage, especially without the appropriate safeguards and protocols in place.