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What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Today’s picture is much rosier. Today’s picture is much rosier.

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What You Can Learn From H&M's Use Of Social Media | Mindjumpers

Mindjumpers

It’s fashion entertainment and you have the remote in your hand to choose whatever you want to. People can visit the page to be inspired or just get some fashion amusement. This brings a stronger approach to H&M as a provider of more than clothes – they provide all the news, inspiration and updates in fashion.

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25 brands every social media manager should follow on social

Unmetric

Denny’s is yet another fast food chain that’s great at social. Its voice on social works mainly because it’s unconventional and laced with a lot of humor and pop culture references. What is it with fast food chains and being good at social? Arby’s is yet another fast food chain that seems to win on social.

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What Twitter could learn from Facebook Deals

Direct Marketing Observations

Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter. Their UI’s are pretty different.

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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

Unlike other social networks where videos might be meticulously edited, unpolished and organic content tends to perform best on TikTok. Check out Stitch Fix’s Reels tab, for reference. Loud looping videos that you share with your friends. Highlight collaborators and influencers. Why not both?

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Lessons from luxury: What brands can learn from standout Chinese New Year campaigns

Sprout Social

Chinese New Year is referred to by several different names; in Tibet, the festival is known as Losar while Koreans call it Seollal. To encompass all the different cultures that celebrate this holiday, it’s more commonly referred to as Lunar New Year or Spring Festival. A quick primer on Chinese New Year. million views.

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7 Important Steps to Great Business Communication

Mindjumpers

Here, I’m referring to communicating to an audience whether it’s by e-mail, a presentation etc. I would like to share these steps with you, because if you as an employee or CEO want to communicate effectively, it’s essential that you have an understanding of the following 7 elements.