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What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020. This renaissance speaks to mainstream media’s increased perceived credibility and trustworthiness.

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25 brands every social media manager should follow on social

Unmetric

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? Denny’s is yet another fast food chain that’s great at social. What is it with fast food chains and being good at social? Fashion Nova.

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What You Can Learn From H&M's Use Of Social Media | Mindjumpers

Mindjumpers

» What You Can Learn From H&M’s Use Of Social Media Posted by Sara Hansson Oct 1st, 2010 Tweet H&M is one of the businesses that has done some great work in using social media for marketing. It’s fashion entertainment and you have the remote in your hand to choose whatever you want to.

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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

But content on Reels and TikTok is totally different than pretty much anything else you need on social media. In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. Check out Stitch Fix’s Reels tab, for reference.

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How To Get More Likes on Facebook: 8 Easy Tips

Hootsuite

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Because anyone can see them, likes provide social proof to influence your audience. Social proof is just a fancy word for peer pressure.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed. If you’re going to engage in social media, do it!

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What Twitter could learn from Facebook Deals

Direct Marketing Observations

Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter. Their UI’s are pretty different.

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