Mindjumpers

JULY 22, 2010

About SF New Tech SF New Tech is the largest and longest running monthly technology event in San Francisco. Since forming in March 2006 more than 5,000 people have signed up to attend monthly standing room only events. Since forming in March 2006 more than 5,000 people have signed up to attend monthly standing room only events.

Foursquare 176

Foursquare Nielsen Applications Disqus 176

Mindjumpers

NOVEMBER 16, 2012

Don’t accept content marketing as a separate discipline – make sure you integrate it in your other marketing activities such as PR, events and SEO. Looking from a broader perspective in your industry, be the first to identify the existing content gaps and let your brand bridge them. Tips and tricks. Use storytelling.

Report 216

Report Content Marketing Nielsen 216

The Realtime Report

MARCH 24, 2016

In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. “Across 800K UPCs and 92M promotion events, it was discovered that 67% didn’t break even.” ” Click To Tweet. Use The Right Tools.

Retail 79

Retail Nielsen ROI Sentiment 79

Mindjumpers

JULY 10, 2012

As Mindjumpers CEO Jonas Klit Nielsen says in his article for IABC , an issue for global brands is found in whether to centralize communication into one brand channel such as a global brand Facebook page, or to have pages for each local market. Some subjects are more or less sensitive to speak about depending on which country you target.

Activities 235

Activities Social Media Brands Guidelines 235

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 167

Social Media Nielsen Press Release News 167

Socialmedia.biz

FEBRUARY 23, 2019

During a StrictlyVC event in San Francisco, Emily Weiss, the creator of Glossier revealed that referrals from influencers account for 90% of their sales and the company is taking active steps towards converting their staunchest supporters into brand evangelists in the future. .

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Waxing UnLyrical

DECEMBER 14, 2016

You could encourage employees to share anything from blog posts to event information and job vacancies. Source: Nielsen Global Trust in Advertising Survey. List possible publicity opportunities that may come up through the year (an expected product launch or an event that you can be a part of in an interesting way).

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Convince & Convert

APRIL 26, 2013

In the harrowing events gripping Boston over the past week, social media saw several heroes keeping the world updated in realtime. Similarly, Nielsen ratings seem to be outdated. A recent Wired article, “ The Nielsen Family is Dead ,” delves into the impressive Twitter numbers of some of today’s hit television shows.

Authentication 138

Authentication Nielsen How To Case Study 138

Twist Image

JANUARY 26, 2017

While some outlets have started testing ads in Facebook Live videos, others express concern over Facebook's 'lack of success in creating large-scale audiences around live events,' Digital Content Next said. Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). nielsen ratings.

Platform 40

Platform Nielsen Publishing Advertising 40

Rebekah Radice

AUGUST 10, 2015

Use it to promote your products, share what’s happening within your business and talk about upcoming events. Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Want to join me there?

Engagement 131

Engagement Tips Facebook Nielsen 131

Mindjumpers

JULY 16, 2010

It all happened in less than 12 months, so the intensity in the story speaks for itself.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Mindjumpers

AUGUST 5, 2010

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

CSR 249

CSR Meeting Social Media Energy 249

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. This is followed by customer opinions posted online at 66%.

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Convince & Convert

SEPTEMBER 27, 2013

They asked themselves, “How do we tap into that passion they have for being at a sporting event?” “Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says. It’s all about tapping into people’s natural excitement and the need to share. million viewers.

Brands 128

Brands Sports How To MySpace 128

Razor Social

MAY 15, 2019

Power influencers – These are influential people that probably speak at events, write books, have blogs, podcast, etc. Event activation. The first one is very common with consumer brands – they organize/host an event and invite influencers to attend and network with other influencers and sometimes members of the media.

Influencer 104

Influencer Social Media How To Campaign 104

Convince & Convert

NOVEMBER 23, 2010

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Tags: Campaign Testing and Optimization Conferences and Events facebook Klout marketing metrics postrank social media statistics social media success metrics techpoint twitter.

Metrics 128

Metrics Postrank Klout Marketing 128

Sprout Social

AUGUST 2, 2016

In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. As a business, it’s smart to use hashtags on Twitter for timely events. .” But Minute Maid also hopes you’ll use this hashtag the next time you think of #doingood or drinking its products. When to Use Hashtags. Product Launches.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine.

Google 254

Google Class Creative Commons Yahoo 254

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Collaborate on an event. The best way to find your social media influencers is by thinking about whose voice you trust. You can ask influencers to interact with your campaign by: Guest blogging. Sponsored posts.

Influencer 111

Influencer Social Media How To SEO 111

Ignite Social Media

FEBRUARY 11, 2021

purchases, scheduled events) divided by ad spend. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. Return On Ad Spend (ROAS): A measurement of ad spend efficiency usually calculated by value (e.g.,

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

FEBRUARY 22, 2009

The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest. At the end of March, at the ARF annual “ReThink conference 2009” the journey continues with the most amazing learning event ever in our industry. This was really explosive.

Research 40

Research Social Media Nielsen Microsoft 40

Diva Marketing Blog

MAY 9, 2016

After that, brands kept coming to us looking for novel, non-advertising ways to promote their events or their products. In other words, we are paying the influencer to write (in their own words) about a brand, event or product. We knew all these influencers, many who had a natural affinity for certain brands.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

After that, brands kept coming to us looking for novel, non-advertising ways to promote their events or their products. In other words, we are paying the influencer to write (in their own words) about a brand, event or product. We knew all these influencers, many who had a natural affinity for certain brands.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

JUNE 19, 2016

The website is still primarily a blog, but we also do a radio show (since 2011… in 2014 it won a Taste Award as the best food or drink based radio broadcast in the country), podcasts, video production, lots of social media stuff, events and more. Jay Ducote, Deep Fried America : . Stay consistent.

Travel 75

Travel Hosting Social Media Influencer 75

Diva Marketing Blog

MAY 19, 2009

Liz was recently named among Nielsen's Power Mom 50 for 2009, and called one of ten Mommy 'Hood Gurus by Forbes. The big splashy events get all the press, but small gestures can be far more effective in building relationships and your brand. For example, 1-800-Flowers did a great campaign recently honoring mom bloggers.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Mindjumpers

JANUARY 7, 2013

Additionally, mobility is not only just a trend, but a way of life and community management: Brands are using mobile devices to publish tweets, with community managers tweeting from outside the office at events and elsewhere.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Diva Marketing Blog

JUNE 19, 2016

The website is still primarily a blog, but we also do a radio show (since 2011… in 2014 it won a Taste Award as the best food or drink based radio broadcast in the country), podcasts, video production, lots of social media stuff, events and more. Jay Ducote, Deep Fried America : . Stay consistent.

Travel 40

Travel Hosting Social Media Influencer 40

Keyhole.co

AUGUST 10, 2023

According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Webinars and events Hosting a webinar or an event? Even after the event, you can share clips or key takeaways. User-Generated Content (UGC) Feature content created by your customers or fans.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Webinars and events Hosting a webinar or an event? Even after the event, you can share clips or key takeaways. User-Generated Content (UGC) Feature content created by your customers or fans.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Bare Feet Studios

APRIL 29, 2009

Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data? Its a cool system we think for sharing information and compensation.

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Jon Loomer

AUGUST 29, 2018

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. If you have a tourist attraction, event tickets, hotel, rental car company, or any other service of use to a traveler – go for this. 4) People traveling in a location : This is naturally suited to tourism offerings.

Facebook 166

Facebook Travel Mobile Comparison 166

Convince & Convert

NOVEMBER 20, 2015

These are sponsored post, giveaway post, contest post, collaboration post, and event hosting post. These collaborations include events, signature lines, and longer term sponsorships. Of the nearly 2,000 sponsored posts, five sponsored blog formats were identified.

Advertising 60

Advertising Data Collaboration Blogger 60

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. I actually use at least one more R for Relevance which we’ll cover later.

Brands 32

Brands Metrics Blogger Survey 32

Convince & Convert

APRIL 6, 2010

Sharing this with my readers, very well laid out! link] Top ?

Brands 145

Brands Content Social Media Consultant 145

Bill Hartzer

DECEMBER 14, 2009

In what Nielsen Online’s Joshua Hammond termed “a true ‘David vs. Goliath’ moment,” Carroll vowed that he would write and record songs about the experience – complete with music videos – and publish them online. According to BusinessWeek, Domino’s had become “the latest company to learn how quickly a brand can be tainted in a Web 2.0

comScore 151

comScore Real Estate Banking Handbook 151

Mindjumpers

DECEMBER 29, 2011

Tweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. My original idea was to list five, but I’m having a hard time thinking of others that are in the same league as the below mentioned.

Social Media 229

Social Media Apple Conference Microsoft 229