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Events Related Topics 
Jon Loomer
APRIL 7, 2025
Meta has officially started rolling out the long-anticipated integration between GA4 and Meta Events Manager. The main thing this integration does is allow advertisers to map GA4 events to Meta events. Otherwise, go to Partner Integrations within Events Manager. I address this and other questions at the end of this post.
178 
Jon Loomer
JUNE 15, 2025
Value optimization for any non-purchase event? Meta acknowledges that some advertisers assign value to events other than a purchase. They could use custom events or other non-purchase standard events. In the video above, I was able to show that I was able to set up Value optimization for custom events.
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Sprout Social
APRIL 8, 2025
Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. Get the toolkit The rise of influencers in entertainment and brand activations The integration of influencers into live events has evolved in recent years.
108 
Jon Loomer
MARCH 10, 2025
There are two primary factors that drive the inflation of sales results: Conversion event setup issues Improper interpretation of results Conversion Event Setup Issues One of the most important pieces of attribution ( how Meta gives credit to ads for conversions ) is the proper setup of conversion events. Interpretation issues.
183 
Social Media Today
JUNE 30, 2025
TikTok says that it's seen a significant increase in in-app shopping activity this year.
118 
Social Media Today
JUNE 3, 2025
A heap of new ad options to consider, including AI targeting, more insights, and influencer connection.
126 
Social Media Today
NOVEMBER 21, 2024
Now more audio events on LinkedIn.
169 
Social Media Today
MAY 11, 2025
Snapchat's kicked off its new live music performance series, which will also include new ad options.
131 
Jon Loomer
FEBRUARY 24, 2025
Are the pixel and API installed and are events tracking properly? Conversion Events When using performance goals associated with conversions, the conversion event sets the specific action that defines success. Standard Events. Standard events are those that any advertiser can use. Custom Events.
163 
Social Media Today
JUNE 24, 2025
ET What Today’s Teens Demand From Brands—And How to Earn It Presented by studioID and TeenVoice Promote an event Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
183 
Social Media Today
JULY 2, 2025
Tomorrowland hosts a range of music festivals throughout Europe, with its headline event for 2025 being held in Belgium next month. Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. You can unsubscribe at anytime. By Andrew Hutchinson • Jan.
156 
Jon Loomer
JANUARY 6, 2025
Let’s get to it… Conversion Events Conversion data is pointless if you don’t have the infrastructure in place that allows Meta to attribute conversions. This starts with defining conversion events. There are two primary ways that you can define conversion events. Underreported results.
174 
Jon Loomer
NOVEMBER 11, 2024
But there is a fatal flaw that impacts optimization for any event that isn’t a purchase event. Maximize Conversions (Purchase Event). This requires that you’ve set up conversion event tracking and have defined purchase events. Maximize Value (Purchase Event).
179 
Social Media Today
JUNE 18, 2025
ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic Promote an event Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
164 
Social Media Today
JUNE 26, 2025
ET What Today’s Teens Demand From Brands—And How to Earn It Presented by studioID and TeenVoice Promote an event Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
162 
Social Media Today
JUNE 29, 2025
ET What Today’s Teens Demand From Brands—And How to Earn It Presented by studioID and TeenVoice Promote an event Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
188 
Jon Loomer
DECEMBER 30, 2024
Engaged Audience: All pixel activity Existing Customers: All purchase events Customer list custom audiences are more complicated since you may need to segment the purchases from non-purchases, but the pixel gives Meta the initial data to generate these segments for us. The Event Setup Tool now is manual, slow, and limited.
158 
Social Media Today
JUNE 25, 2025
ET What Today’s Teens Demand From Brands—And How to Earn It Presented by studioID and TeenVoice Promote an event Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
168 
Social Media Today
JUNE 17, 2025
Many people are now increasingly skeptical of the media, and the information they get from news sources, a sense that’s been emboldened by events like COVID, and the mixed messaging around how to best manage and mitigate its impacts. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. TechTarget, Inc.s
178 
Social Media Today
JULY 2, 2025
Search Home Topics Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Library Events Press Releases Get Social Media Today in your inbox The free newsletter covering the top industry headlines Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
153 
Social Media Today
JUNE 25, 2025
ET What Today’s Teens Demand From Brands—And How to Earn It Presented by studioID and TeenVoice Promote an event Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
173 
Social Media Today
JUNE 16, 2025
ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic Promote an event Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
155 
Jon Loomer
JANUARY 27, 2025
Because of this, we don’t ignore view-through conversions entirely when optimizing for a purchase event. Depending on the optimization event, I’ve seen that even when targeting broadly with Advantage+ Audience , Meta might spend 20 to 50 percent of our budget on remarketing. Your ad promotes the sale of a specific product.
173 
Social Media Today
JULY 2, 2025
Search Home Topics Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Library Events Press Releases Get Social Media Today in your inbox The free newsletter covering the top industry headlines Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
144 
Social Media Today
JULY 2, 2025
Search Home Topics Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Library Events Press Releases Get Social Media Today in your inbox The free newsletter covering the top industry headlines Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
155 
Social Media Today
JUNE 5, 2025
How about sharing the sights and sounds of conference events you’re attending? But tapping into real-time events can help to boost your impact. Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. You can unsubscribe at anytime.
180 
Social Media Today
JUNE 16, 2025
ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic Promote an event Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
149 
Social Media Today
JULY 7, 2025
Search Home Topics Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Library Events Press Releases Get Social Media Today in your inbox The free newsletter covering the top industry headlines Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
135 
Social Media Today
JUNE 25, 2025
ET What Today’s Teens Demand From Brands—And How to Earn It Presented by studioID and TeenVoice Promote an event Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
145 
Social Media Today
JUNE 16, 2025
ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic Promote an event Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
148 
Social Media Strategies Summit
FEBRUARY 4, 2025
United Way worked with a bunch of big names to raise awareness through social media ahead of the event, including country singers Brittney Spencer and Tyler Hubbard. Smithsonian Institution An easy win for social media teams in any industry is to relate your products or services to timely events and awareness days.
235 
Jon Loomer
JANUARY 20, 2025
Before you get to campaign construction, campaign performance, and Events Manager, there are several items that you need to check off your list related to access and settings. This provides context of how well managed the account is before progressing to campaign construction, campaign results, and Events Manager. How are they set up?
174 
Social Media Today
JULY 2, 2025
Just this week, TikTok has announced a range of upcoming shopping events for U.S. consumers, including a “Shop Locally Made” push and a “Deals for You” event. Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. eCommerce division.
158 
Social Media Today
JULY 2, 2025
Search Home Topics Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Library Events Press Releases Get Social Media Today in your inbox The free newsletter covering the top industry headlines Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
168 
Social Media Today
JUNE 27, 2025
ET What Today’s Teens Demand From Brands—And How to Earn It Presented by studioID and TeenVoice Promote an event Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
151 
Social Media Today
JUNE 9, 2025
The platform is increasingly putting more focus on real-time news, while it’s also enhancing its live event elements, including sports , as it seeks to supplant X as the top platform for in-the-moment engagement. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
159 
Social Media Today
JUNE 17, 2025
ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic Promote an event Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
140 
Jon Loomer
OCTOBER 28, 2024
When Using the Conversions Performance Goal and Purchase Conversion Event Keep in mind that you can select conversion events other than Purchase. But when using Purchase as your goal conversion event, I recommend using Advantage+ Audience (if not Advantage+ Shopping ). That’s not an issue when the goal event is a purchase.
167 
Jon Loomer
JUNE 9, 2025
You will also define the conversion event that you (and Meta) care about most. The algorithm will then focus on optimizing for that event to get you as many of that event as possible within your budget. Buried under “See more options,” you’ll find details about the attribution setting.
181 
Social Media Today
JUNE 16, 2025
Tapping into trending entertainment discussion could help Threads become a bigger competitor for X, and grow its evolving community, which is steadily rising to become a more important companion for live event discussion. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
131 
Sprout Social
MARCH 14, 2025
Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. For example, during a live social shopping event, a fashion brand might showcase a new dress while viewers ask, Does it run true to size? Heres a breakdown of what you must do before, during and after the event.
117 
Social Media Today
JULY 6, 2025
Search Home Topics Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Library Events Press Releases Get Social Media Today in your inbox The free newsletter covering the top industry headlines Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
134 
Social Media Today
JUNE 17, 2025
ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic Promote an event Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
147 
Social Media Today
JUNE 8, 2025
Search Home Topics Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Library Events Press Releases Get Social Media Today in your inbox The free newsletter covering the top industry headlines Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
176
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