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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices. Event Notice: Navigating Grief During COVID-19. Less is more.

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Virtual Event Strategy: Getting Started With Elephantine Events

The Social Media Hat

Season 01 Episode 03 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: Getting Started With Elephantine Events appeared first on The Social Media Hat.

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What Makes For A Memorable Virtual Event?

The Social Media Hat

21 Experts Share Their Most Memorable Virtual Events. The post What Makes For A Memorable Virtual Event? appeared first on The Social Media Hat.

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Maintain Mental Health While Planning Virtual Events

The Social Media Hat

Season 01 Episode 06 of the Virtual Event Strategist Podcast. The post Maintain Mental Health While Planning Virtual Events appeared first on The Social Media Hat.

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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

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The Virtual Event Marketing Strategy You Need Today

The Social Media Hat

Season 02 Episode 01 of the Virtual Event Strategist Podcast. The post The Virtual Event Marketing Strategy You Need Today appeared first on The Social Media Hat.

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Are Meta Conversion Events Overcounting?

Jon Loomer

I often hear from Meta advertisers who think their conversion events are overcounting. But if conversion events actually are getting overcounted, there’s almost always a reasonable explanation. Let’s go through the steps to help you troubleshoot and correct this so that your events will fire correctly.

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