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GA4 Partner Integration with Meta Events Manager: Setup Guide

Jon Loomer

Meta has officially started rolling out the long-anticipated integration between GA4 and Meta Events Manager. The main thing this integration does is allow advertisers to map GA4 events to Meta events. Otherwise, go to Partner Integrations within Events Manager. I address this and other questions at the end of this post.

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Value Optimization Non-Purchase Events

Jon Loomer

Value optimization for any non-purchase event? Meta acknowledges that some advertisers assign value to events other than a purchase. They could use custom events or other non-purchase standard events. In the video above, I was able to show that I was able to set up Value optimization for custom events.

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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. Get the toolkit The rise of influencers in entertainment and brand activations The integration of influencers into live events has evolved in recent years.

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How to Troubleshoot Inflated Results in Meta Ads Manager

Jon Loomer

There are two primary factors that drive the inflation of sales results: Conversion event setup issues Improper interpretation of results Conversion Event Setup Issues One of the most important pieces of attribution ( how Meta gives credit to ads for conversions ) is the proper setup of conversion events. Interpretation issues.

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TikTok Announces Two New Shopping Events to Boost In-App Sales

Social Media Today

TikTok says that it's seen a significant increase in in-app shopping activity this year.

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TikTok Shares a Range of Ad Updates at its TikTok World Event

Social Media Today

A heap of new ad options to consider, including AI targeting, more insights, and influencer connection.

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Linkedin’s Phasing Out Its Dedicated Live Audio Events

Social Media Today

Now more audio events on LinkedIn.

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