Expert insights. Personalized for you.
But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. Test Your Event. MORE
Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. MORE
This event hasn’t been set up on any of your domains. Once Apple begins enforcing their new iOS 14 requirements, ad sets optimizing for **EVENT NAME** will be paused unless you change your available events in Events Manager. Configure Your Eight Events. MORE
To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. What Pixel Events Are. Standard Events. Custom Events. MORE
Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is changing. MORE
Since COVID-19 hit, we’ve seen almost all major events move online and people scrambling to figure out how to make them work. By now, it’s likely you’ve sat through a conference or event yourself and have seen an array of ways these can be conducted; some informational and entertaining, some maybe not as exciting. LinkedIn has done great work in helping companies and brands host corporate events online. Time Considerations for Your Virtual Events. MORE
But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. Test Your Event. MORE
Before you’re able to configure the eight web events you’ll use for optimizing your Facebook ads, you first need to verify your domain. In this case, they can’t verify the domain, can’t configure events, and won’t be able to optimize for those events. MORE
In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). That event will help you better track, optimize, and target those who spend the most time on your website. The Solution: Facebook Pixel Event for Time Spent. Add columns to our ad reports for number and cost of these events to get a clearer view of ability to drive quality traffic. Test Your Event. MORE
Facebook pixel events are critical for conversion tracking, optimization, and retargeting. The Pixel Event Setup Tool may not be sufficient (it’s not for me). The Problems with the Pixel Event Setup Tool. Pixel Event Code. The Easy Solution: Pixel Event Generator. MORE
When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door. An effective social media event strategy will involve connecting with your followers before, during, and after an event. Create an event page on Facebook. MORE
In particular, the images for our page, group, and event. Let’s take a closer look at the image dimensions to use for your cover images (for page, group, and event) as well as your page profile image. Facebook Event Cover Image. MORE
As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement. Event planners are eager for people to share but want to understand the best way to build a tribe of like-minded people. MORE
If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events. MORE
I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. While I didn’t intend for it to be an inadvertent lesson in “how to do a virtual event,” a Facebook Live Q&A I hosted a couple of weeks ago was, apparently, just that. Virtual event best practices. MORE
Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. Here’s what you need to know about Automatic Events. Similar to Standard Events, Automatic Events lets you track actions on your site from the Facebook pixel so you can run conversion campaigns, build website custom and lookalike audiences, and report on the actions attributed to your ads. MORE
The Abundance 360 Conference run by Peter Diamandis (named by Fortune as one of the “World’s 50 Greatest Leaders” and the founder of the XPRIZE) went ahead with a hybrid event in January, 2021. Public Speaking Case Studies Virtual Events MORE
With more events switching to online only, here are some tips to help you maximize your digital events MORE
LinkedIn is looking to better facilitate virtual events by incorporating the functions of LinkedIn Live and LinkedIn Events MORE
In the third video of my series with Angel Micarelli SVP Strategy and Content at Cramer, a virtual event studio in Boston, we discuss on how to get the audience involved in a virtual event. Social Media Public Speaking Virtual Events MORE
Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Brand events are like weddings: important, exciting, fun, and super busy. Having traveled for social media live events since 2010, I’ve seen some things and want to help you prepare and execute a successful event for your brands and your audiences. For some events, final event details may not be solidified until minutes before the doors open. MORE
Event organizers have it rough these days. You’ve got to figure out how to bring your formerly in-person events online. But more than that, you need to rethink what’s possible with a virtual event. Public Speaking Virtual Events MORE
However, one of the most fascinating topics for me has been the conversation around how to incorporate Pokémon GO into event marketing. Meaning, how can conference and event planners incorporate the game into their meetings to keep attendees engaged? Find some of the more interesting Pokestops in the area of your conference and host a networking or mix-and-mingle event your first night there. Have you already incorporated Pokémon GO into an event? Image Source: PC Mag. MORE
While a great virtual event is more like television than theater , that is not the whole story. Social Media Public Speaking Crowdsource Virtual EventsIf you only focus on the TV part, you miss the opportunity for the audience interaction. MORE
Whether your business is having their grand opening in a new community or you’re hosting a conference with several thousand people, everyone wants to increase their event attendance. Where many businesses fall flat, in my experience, is that they think that just creating the event on Facebook will send event registration and attendance skyrocketing on its own. Facebook events can do incredible things for your business, but only if you leverage them correctly. MORE
To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. What Pixel Events Are. Standard Events. Custom Events. MORE
Twitter Facebook Google+ LinkedIn [Event Info] Announcing the #SocialPRbootiecamp. Career Development Events Public Relations #socialpr #SocialPRbootiecamp professional development The Social PR VirtuosoI cannot believe it’s already December. Where did the year go?! Regardless of where you’re based, I’m guessing you’re thinking the same thing, and are indulging in some end-of-year introspection … or maybe just crazy holiday shopping. MORE
Snapchat has released some new data on Valentine's Day engagement, as well as some new features to help users celebrate the event MORE
Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>. Marketing PR & Comms Influencer Marketing Planning & Strategy MORE
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. What advice do you have for extending an event’s longevity? MORE
Promoting your event on social media: where do you start? If you feel like there’s an endless list of things to do to make sure you’re on the right track and drumming up ticket sales and attendance is becoming tedious, this social media event marketing crash course is for you. 5 Creative Ways to Social Media Event Promotion. What Kind of Content is Best for Promoting My Event on Social Media? Create a Social Media Content Calendar for Your Online Event. MORE
Twitter has published a new events calendar for 2021, highlighting all the key events for your campaign tie-ins MORE
Live Facebook Events just got a whole lot more profitable for small businesses and creators! . Soon brands and businesses will be able to charge a fee to attend a virtual Facebook Event, which can create a new revenue stream for many during the COVID-19 pandemic. . Facebook Events Are Now Even More Accessible and Virtual. Messenger Rooms, modeled off successful conference calling for business, is a simple way to host a virtual event for your followers and community. . MORE
Facebook is launching a new paid events option for businesses, providing another way to generate income amid the COVID-19 crisis MORE
Just like sports, music, and theater, the pandemic has required that conferences and corporate events be canceled or postponed. Companies scrambling to fill the void means an explosion in virtual events as people try to recreate the in-person experience online. As we’re all adapting to the loss of in-person events, I’ve seen some great virtual events, some that miss the mark, and some that are truly awful. Public Speaking Best Practices Fanocracy Virtual Events MORE
While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live events provide a way for your followers to interact with your brand on a personal level and allow you to reach a larger number of people. MORE
With the pandemic shutting down in-person events around the world, many organizations have taken their events virtual. However, now that audiences have experience participating in virtual events for several months, they are demanding more than just talking to your grandmother on Zoom. MORE
Snapchat is working on a new 'Events' option to promote IRL meet-ups in the app MORE
Events Related Topics Ignite Social Media
JANUARY 19, 2021
While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live events provide a way for your followers to interact with your brand on a personal level and allow you to reach a larger number of people.
Waxing UnLyrical
APRIL 9, 2020
I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. While I didn’t intend for it to be an inadvertent lesson in “how to do a virtual event,” a Facebook Live Q&A I hosted a couple of weeks ago was, apparently, just that. Virtual event best practices.
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Jon Loomer
SEPTEMBER 8, 2020
To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. What Pixel Events Are. Standard Events. Custom Events.
Ignite Social Media
OCTOBER 9, 2020
Since COVID-19 hit, we’ve seen almost all major events move online and people scrambling to figure out how to make them work. By now, it’s likely you’ve sat through a conference or event yourself and have seen an array of ways these can be conducted; some informational and entertaining, some maybe not as exciting. LinkedIn has done great work in helping companies and brands host corporate events online. Time Considerations for Your Virtual Events.
WebInKnow
SEPTEMBER 15, 2020
In this video, the final episode in a series of four, I interview TJ Martin, CEO at Cramer , a virtual event studio in Boston on how to make virtual events great. Virtual Events
Social Media Today
AUGUST 14, 2020
Facebook is launching a new paid events option for businesses, providing another way to generate income amid the COVID-19 crisis
Jon Loomer
SEPTEMBER 13, 2020
Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction.
Jon Loomer
SEPTEMBER 8, 2020
To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. What Pixel Events Are. Standard Events. Custom Events.
WebInKnow
AUGUST 18, 2020
In the second video of my series with Angel Micarelli from Cramer, we discuss the content of virtual events. Virtual Events
Jon Loomer
SEPTEMBER 9, 2020
But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. Test Your Event.
WebInKnow
JUNE 8, 2020
Just like sports, music, and theater, the pandemic has required that conferences and corporate events be canceled or postponed. Companies scrambling to fill the void means an explosion in virtual events as people try to recreate the in-person experience online. As we’re all adapting to the loss of in-person events, I’ve seen some great virtual events, some that miss the mark, and some that are truly awful. Public Speaking Best Practices Fanocracy Virtual Events
Ignite Social Media
FEBRUARY 28, 2019
Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. Here’s what you need to know about Automatic Events. Similar to Standard Events, Automatic Events lets you track actions on your site from the Facebook pixel so you can run conversion campaigns, build website custom and lookalike audiences, and report on the actions attributed to your ads.
WebInKnow
FEBRUARY 16, 2021
The Abundance 360 Conference run by Peter Diamandis (named by Fortune as one of the “World’s 50 Greatest Leaders” and the founder of the XPRIZE) went ahead with a hybrid event in January, 2021. Public Speaking Case Studies Virtual Events
Sociallyin Insider Blog
APRIL 24, 2020
Promoting your event on social media: where do you start? If you feel like there’s an endless list of things to do to make sure you’re on the right track and drumming up ticket sales and attendance is becoming tedious, this social media event marketing crash course is for you. 5 Creative Ways to Social Media Event Promotion. What Kind of Content is Best for Promoting My Event on Social Media? Create a Social Media Content Calendar for Your Online Event.
Waxing UnLyrical
DECEMBER 2, 2016
Twitter Facebook Google+ LinkedIn [Event Info] Announcing the #SocialPRbootiecamp. Career Development Events Public Relations #socialpr #SocialPRbootiecamp professional development The Social PR VirtuosoI cannot believe it’s already December. Where did the year go?! Regardless of where you’re based, I’m guessing you’re thinking the same thing, and are indulging in some end-of-year introspection … or maybe just crazy holiday shopping.
Jon Loomer
OCTOBER 17, 2020
If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events.
Jon Loomer
FEBRUARY 4, 2021
This event hasn’t been set up on any of your domains. Once Apple begins enforcing their new iOS 14 requirements, ad sets optimizing for **EVENT NAME** will be paused unless you change your available events in Events Manager. Configure Your Eight Events.
WebInKnow
SEPTEMBER 28, 2020
Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is changing.
Jon Loomer
SEPTEMBER 9, 2020
Facebook pixel events are critical for conversion tracking, optimization, and retargeting. The Pixel Event Setup Tool may not be sufficient (it’s not for me). The Problems with the Pixel Event Setup Tool. Pixel Event Code. The Easy Solution: Pixel Event Generator.
Jon Loomer
SEPTEMBER 9, 2020
But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. Test Your Event.
WebInKnow
NOVEMBER 11, 2020
While a great virtual event is more like television than theater , that is not the whole story. Social Media Public Speaking Crowdsource Virtual EventsIf you only focus on the TV part, you miss the opportunity for the audience interaction.
Hootsuite
JUNE 26, 2019
When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door. An effective social media event strategy will involve connecting with your followers before, during, and after an event. Create an event page on Facebook.
Jon Loomer
MAY 26, 2020
In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). That event will help you better track, optimize, and target those who spend the most time on your website. The Solution: Facebook Pixel Event for Time Spent. Add columns to our ad reports for number and cost of these events to get a clearer view of ability to drive quality traffic. Test Your Event.
Waxing UnLyrical
SEPTEMBER 18, 2013
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. What advice do you have for extending an event’s longevity?
Social Media Today
JANUARY 11, 2021
Snapchat is working on a new 'Events' option to promote IRL meet-ups in the app
Social Media Today
MAY 12, 2020
LinkedIn is looking to better facilitate virtual events by incorporating the functions of LinkedIn Live and LinkedIn Events
Jon Loomer
SEPTEMBER 29, 2020
In particular, the images for our page, group, and event. Let’s take a closer look at the image dimensions to use for your cover images (for page, group, and event) as well as your page profile image. Facebook Event Cover Image.
Social Media Today
FEBRUARY 1, 2021
Twitter has published a new events calendar for 2021, highlighting all the key events for your campaign tie-ins
Ignite Social Media
FEBRUARY 1, 2017
Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Brand events are like weddings: important, exciting, fun, and super busy. Having traveled for social media live events since 2010, I’ve seen some things and want to help you prepare and execute a successful event for your brands and your audiences. For some events, final event details may not be solidified until minutes before the doors open.
Social Media Today
FEBRUARY 10, 2021
Snapchat has released some new data on Valentine's Day engagement, as well as some new features to help users celebrate the event
WebInKnow
AUGUST 5, 2020
With the pandemic shutting down in-person events around the world, many organizations have taken their events virtual. However, now that audiences have experience participating in virtual events for several months, they are demanding more than just talking to your grandmother on Zoom.
Social Media Today
MARCH 13, 2020
With more events switching to online only, here are some tips to help you maximize your digital events
WebInKnow
JULY 20, 2020
Event organizers have it rough these days. You’ve got to figure out how to bring your formerly in-person events online. But more than that, you need to rethink what’s possible with a virtual event. Public Speaking Virtual Events
WebInKnow
DECEMBER 16, 2020
As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement. Event planners are eager for people to share but want to understand the best way to build a tribe of like-minded people.
WebInKnow
JANUARY 12, 2021
To help you consider what’s possible in your own world, my friend Tony Robbins is offering a free New World New You Challenge virtual event starting January 21. Fanocracy Virtual EventsWelcome to 2021.
agora pulse
SEPTEMBER 12, 2017
Whether your business is having their grand opening in a new community or you’re hosting a conference with several thousand people, everyone wants to increase their event attendance. Where many businesses fall flat, in my experience, is that they think that just creating the event on Facebook will send event registration and attendance skyrocketing on its own. Facebook events can do incredible things for your business, but only if you leverage them correctly.
Jon Loomer
FEBRUARY 5, 2021
Before you’re able to configure the eight web events you’ll use for optimizing your Facebook ads, you first need to verify your domain. In this case, they can’t verify the domain, can’t configure events, and won’t be able to optimize for those events.
Meltwater
FEBRUARY 28, 2019
Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>. Marketing PR & Comms Influencer Marketing Planning & Strategy
Later
APRIL 24, 2020
Live Facebook Events just got a whole lot more profitable for small businesses and creators! . Soon brands and businesses will be able to charge a fee to attend a virtual Facebook Event, which can create a new revenue stream for many during the COVID-19 pandemic. . Facebook Events Are Now Even More Accessible and Virtual. Messenger Rooms, modeled off successful conference calling for business, is a simple way to host a virtual event for your followers and community. .
Ignite Social Media
AUGUST 10, 2016
However, one of the most fascinating topics for me has been the conversation around how to incorporate Pokémon GO into event marketing. Meaning, how can conference and event planners incorporate the game into their meetings to keep attendees engaged? Find some of the more interesting Pokestops in the area of your conference and host a networking or mix-and-mingle event your first night there. Have you already incorporated Pokémon GO into an event? Image Source: PC Mag.
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