Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. While I didn’t intend for it to be an inadvertent lesson in “how to do a virtual event,” a Facebook Live Q&A I hosted a couple of weeks ago was, apparently, just that. Virtual event best practices.

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Jon Loomer

SEPTEMBER 8, 2020

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. What Pixel Events Are. Standard Events. Custom Events.

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WebInKnow

SEPTEMBER 15, 2020

In this video, the final episode in a series of four, I interview TJ Martin, CEO at Cramer , a virtual event studio in Boston on how to make virtual events great. Virtual Events

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Ignite Social Media

OCTOBER 9, 2020

Since COVID-19 hit, we’ve seen almost all major events move online and people scrambling to figure out how to make them work. By now, it’s likely you’ve sat through a conference or event yourself and have seen an array of ways these can be conducted; some informational and entertaining, some maybe not as exciting. LinkedIn has done great work in helping companies and brands host corporate events online. Time Considerations for Your Virtual Events.

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Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction.

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WebInKnow

SEPTEMBER 2, 2020

In the third video of my series with Angel Micarelli SVP Strategy and Content at Cramer, a virtual event studio in Boston, we discuss on how to get the audience involved in a virtual event. Social Media Public Speaking Virtual Events

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Jon Loomer

OCTOBER 17, 2020

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events.

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Jon Loomer

SEPTEMBER 8, 2020

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. What Pixel Events Are. Standard Events. Custom Events.

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WebInKnow

AUGUST 18, 2020

In the second video of my series with Angel Micarelli from Cramer, we discuss the content of virtual events. Virtual Events

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WebInKnow

NOVEMBER 11, 2020

While a great virtual event is more like television than theater , that is not the whole story. Social Media Public Speaking Crowdsource Virtual EventsIf you only focus on the TV part, you miss the opportunity for the audience interaction.

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Jon Loomer

SEPTEMBER 9, 2020

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. Test Your Event.

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Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. The Pixel Event Setup Tool may not be sufficient (it’s not for me). The Problems with the Pixel Event Setup Tool. Pixel Event Code. The Easy Solution: Pixel Event Generator.

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Jon Loomer

SEPTEMBER 9, 2020

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. Test Your Event.

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WebInKnow

SEPTEMBER 28, 2020

Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is changing.

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Social Media Today

MAY 12, 2020

LinkedIn is looking to better facilitate virtual events by incorporating the functions of LinkedIn Live and LinkedIn Events

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WebInKnow

JUNE 8, 2020

Just like sports, music, and theater, the pandemic has required that conferences and corporate events be canceled or postponed. Companies scrambling to fill the void means an explosion in virtual events as people try to recreate the in-person experience online. As we’re all adapting to the loss of in-person events, I’ve seen some great virtual events, some that miss the mark, and some that are truly awful. Public Speaking Best Practices Fanocracy Virtual Events

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Jon Loomer

SEPTEMBER 29, 2020

In particular, the images for our page, group, and event. Let’s take a closer look at the image dimensions to use for your cover images (for page, group, and event) as well as your page profile image. Facebook Event Cover Image.

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Jon Loomer

MAY 26, 2020

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). That event will help you better track, optimize, and target those who spend the most time on your website. The Solution: Facebook Pixel Event for Time Spent. Add columns to our ad reports for number and cost of these events to get a clearer view of ability to drive quality traffic. Test Your Event.

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Social Media Today

MARCH 13, 2020

With more events switching to online only, here are some tips to help you maximize your digital events

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Sociallyin Insider Blog

APRIL 24, 2020

Promoting your event on social media: where do you start? If you feel like there’s an endless list of things to do to make sure you’re on the right track and drumming up ticket sales and attendance is becoming tedious, this social media event marketing crash course is for you. 5 Creative Ways to Social Media Event Promotion. What Kind of Content is Best for Promoting My Event on Social Media? Create a Social Media Content Calendar for Your Online Event.

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Ignite Social Media

FEBRUARY 28, 2019

Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. Here’s what you need to know about Automatic Events. Similar to Standard Events, Automatic Events lets you track actions on your site from the Facebook pixel so you can run conversion campaigns, build website custom and lookalike audiences, and report on the actions attributed to your ads.

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Webbiquity SMM

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event.

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Social Media Today

OCTOBER 20, 2020

LinkedIn has added some new features to enhance its virtual events offering, while it's also giving all users access to its new video meeting tools

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WebInKnow

AUGUST 5, 2020

With the pandemic shutting down in-person events around the world, many organizations have taken their events virtual. However, now that audiences have experience participating in virtual events for several months, they are demanding more than just talking to your grandmother on Zoom.

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Waxing UnLyrical

DECEMBER 2, 2016

Twitter Facebook Google+ LinkedIn [Event Info] Announcing the #SocialPRbootiecamp. Career Development Events Public Relations #socialpr #SocialPRbootiecamp professional development The Social PR VirtuosoI cannot believe it’s already December. Where did the year go?! Regardless of where you’re based, I’m guessing you’re thinking the same thing, and are indulging in some end-of-year introspection … or maybe just crazy holiday shopping.

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Social Media Today

OCTOBER 14, 2020

Video meeting platform Zoom has today announced a new marketplace for paid events, along with the next stage of its end-to-end encryption roll out

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WebInKnow

JULY 20, 2020

Event organizers have it rough these days. You’ve got to figure out how to bring your formerly in-person events online. But more than that, you need to rethink what’s possible with a virtual event. Public Speaking Virtual Events

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Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door. An effective social media event strategy will involve connecting with your followers before, during, and after an event. Create an event page on Facebook.

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Waxing UnLyrical

SEPTEMBER 18, 2013

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. What advice do you have for extending an event’s longevity?

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Social Media Today

SEPTEMBER 10, 2020

Google has launched a new platform to facilitate monetizable virtual events for creators

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Social Media Today

MAY 13, 2020

Facebook is making its new Messenger Rooms group video chat option available in groups and events

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WebInKnow

OCTOBER 28, 2020

Why do some virtual events succeed while others miss the mark? One likely reason is that organizations simply try to recreate the in-person event they are familiar with digitally. Public Speaking Best Practices Virtual Events

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Ignite Social Media

FEBRUARY 1, 2017

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Brand events are like weddings: important, exciting, fun, and super busy. Having traveled for social media live events since 2010, I’ve seen some things and want to help you prepare and execute a successful event for your brands and your audiences. For some events, final event details may not be solidified until minutes before the doors open.

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Jon Loomer

OCTOBER 17, 2020

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events.

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Audiense

AUGUST 25, 2020

This is a guest blog written by Ryan Gould, vice president of strategy and marketing services at B2B agency Elevation Marketing. Ryan brings extensive experience with a wide range of B2B clients. Connect with him on LinkedIn. Audience Intelligence

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agora pulse

SEPTEMBER 12, 2017

Whether your business is having their grand opening in a new community or you’re hosting a conference with several thousand people, everyone wants to increase their event attendance. Where many businesses fall flat, in my experience, is that they think that just creating the event on Facebook will send event registration and attendance skyrocketing on its own. Facebook events can do incredible things for your business, but only if you leverage them correctly.

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Meltwater

FEBRUARY 28, 2019

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>. Marketing PR & Comms Influencer Marketing Planning & Strategy

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Social Media Today

JULY 21, 2020

With more businesses turning to virtual events, LinkedIn has published a new guide to help maximize your online functions

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Later

APRIL 24, 2020

Live Facebook Events just got a whole lot more profitable for small businesses and creators! . Soon brands and businesses will be able to charge a fee to attend a virtual Facebook Event, which can create a new revenue stream for many during the COVID-19 pandemic. . Facebook Events Are Now Even More Accessible and Virtual. Messenger Rooms, modeled off successful conference calling for business, is a simple way to host a virtual event for your followers and community. .

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Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction.

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Ignite Social Media

AUGUST 10, 2016

However, one of the most fascinating topics for me has been the conversation around how to incorporate Pokémon GO into event marketing. Meaning, how can conference and event planners incorporate the game into their meetings to keep attendees engaged? Find some of the more interesting Pokestops in the area of your conference and host a networking or mix-and-mingle event your first night there. Have you already incorporated Pokémon GO into an event? Image Source: PC Mag.

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Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. The Pixel Event Setup Tool may not be sufficient (it’s not for me). The Problems with the Pixel Event Setup Tool. Pixel Event Code. The Easy Solution: Pixel Event Generator.

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Jon Loomer

APRIL 22, 2019

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. While you will still need to add the base pixel code to your website, the Event Setup Tool is a codeless, seamless method to integrate pixel events. A refresher on pixel events. How to use the Event Setup Tool. Test Your Event.

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