The Mobile Revolution is Here Now [Infographic]

Puzzle Marketer

For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” In another recent post of mine, I’ve identified why your business should go mobile and the best practices around it. Mobile Marketing

Mobile 133

How to Promote Your Event With Social Media Marketing

Pamorama

Events are, by nature, social affairs. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting.

Trending Sources

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.

The Impact of Mobile Web Usage [Infographic]

Mindjumpers

Smartphones let us share real time events and connect with each other anywhere, anytime. As we have written in a previous post about social media mobile usage , more than half of all Facebook users are mobile. Adapting to mobile devices. The rise of mobile.

Mobile 108

Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Facebook Debuts App Event Optimization, Extends Dynamic Ads, Canvas to Apps

SocialTimes Facebook

Facebook announced Monday that it will extend its dynamic ads and Canvas ad product to applications, along with launching a new product, App Event Optimization. And dynamic ads for app installs and Canvas for mobile app install ads will launch “over the next few weeks.”.

Is Shazam the Future of Mobile Marketing

Convince & Convert

Are we about to finally crack the mobile marketing code? Here’s the challenge, and this has always been the challenge for mobile. For more on this and similar concepts, check out the excellent book “ The Mobile Commerce Revolution ” from Tim Hayden and Tom Webster. .

7 Common Mobile Fundraising Mishaps and How to Avoid Them

SocialFish

Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. Forgetting to steward mobile donors. Mobile donation page. But this is a huge mistake when it comes to mobile giving.

Facebook Adds Dynamic Ads for Mobile App Installs

SocialTimes Facebook

Facebook Thursday announced the launch of dynamic ads for mobile application installs. Facebook said in an email to SocialTimes: App marketers will now have the ability to use dynamic ads to drive mobile app installs by targeting people who recently browsed their products. Now we’re offering app marketers the ability to use dynamic ads to drive mobile app installs, just in time for the holiday and post-holiday spike in downloads.

The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile.

How to Engage Event Attendees with Pokemon Go

Ignite Social Media

Mobile Game Ever according to Survey Monkey. Many have been quick to pivot and jump on the bandwagon, for instance, Yelp quickly added a Pokestop filter to their mobile app. Side note, in order for this to work your event does need to happen at a current Pokestop.

Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The mobile consumer. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution. Social Media Gone Mobile.

Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second

Mindjumpers

mobile using audience, jumping an impressive 75% to 13.4 Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over).

3 Quick and Easy Short Video Tools for Mobile Animation

Socially Sorted

It’s so easy with the right tools, so let’s jump in and take a look at 3 of the short video tools you can use to do this: 3 Quick and Easy Short Video Tools for Mobile Animation. #1 The post 3 Quick and Easy Short Video Tools for Mobile Animation appeared first on Socially Sorted.

Tools 41

Mobile First

SocialFish

You’re in luck, here’s a handy video of the same talk (different event) for your viewing pleasure. Breaking Development April 2011: Mobile First from Breaking Development on Vimeo. Did you miss Luke Wroblewski’s opening keynote at #Tech11?

An Open Letter To Brands: Be Mobile-First. Now.

Twist Image

The discrepancy between what I see when I engage with a brand "out in the wild" (meaning, when I shop, search and try to inform myself) verses what I see when brand leaders get up on stage to talk up the marvellous marketing initiatives that they are engaged with during an industry event, could not be further apart. In short, your mobile experience is lacking (at best) and pretty sucky (on average). . Most consumers don't use us on their mobile devices!". mobile.

Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Association Case Studies From the Trenches Mobile

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Tweet. SXSW is a sizzling hub for the rising stars of social media.

How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP leads mobile publishing.

The Mobile-Only Strategy Imperative

Twist Image

If you look at any data points surrounding mobile (and putting it in context on a global level ), it seems like nobody is using a computer anymore, doesn't it? So, while we're not quit there yet in terms of content creation, writing and more, there is a vast majority of the population that is making the transition away from the PC as seamless as physical landlines to mobile phones was. Twitter Says Its Mobile Users Are More Active, Engaged With Brands. facebook mobile.

The Mobile Marketing Studio: 26 Apps to Help You Create Epic Social Media Content on Your Smartphone

Buffer Social

Mobile phone cameras are now incredibly powerful and we wanted to share with you some apps to help you capture and create social media content from scratch. Over is one of the most popular mobile apps for editing photos. Maintain your presence on social media when from your mobile.

Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me - so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Or soliciting the nuances of a meal or event. Use people’s mobile devices to ask them about your brand— while they’re experiencing your brand. Printed on event signs, tickets or program materials.

Mobile apps are a waste of time for associations.

SocialFish

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. times the adoption rate for mobile apps.

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. There were realtime web scoreboards for all 302 events, and realtime results and live torch relay tracking on the mobile apps.

Why go mobile? [Slides]

SocialFish

Came across this nice slide deck by our bud Ben Martin on mobile for associations. Creating an App for Your Event or Association from bkmcae. Enjoy! —————-. photo credit ). Content Strategy Implementation Useful Data

Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The Realtime Report

Twitter Users Log In Via Mobile. has the greatest percentage of respondents using mobile as the primary way to access Twitter. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile. 25% during live events.

Social Media Events Calendar and Advice Guide

Convince & Convert

The social media events season is again upon us. I’m often asked what social media events I recommend. If you think the social media event will be great, chances are you’ll be right. Your experience level and it’s fit with the event.

Building the Bambu Mobile App in React Native

Sprout Social

Early solutions tried to bring web resources to mobile, but never had the experience users expected. Then in 2015, Facebook released a variant of its popular React library on mobile called React Native. So when our mobile team here at Sprout started work on the mobile app for our employee advocacy product Bambu , we chose to build it in React Native. When deciding if we were going to build Bambu Mobile in React Native, our mobile team had some tough decisions to make.

8 Do’s and Don’ts of Social Media Live-Streaming

Ignite Social Media

If you’re going off site to live-stream, visit the location ahead of time and test it out or bring along a mobile hotspot such as a MiFi so that you’re not relying on someone else’s network or your data connection.

Google, Android, and the evolution of mobile

SocialFish

At the event where they shared information about the new program, they did some demos of Google Maps, Google Earth, and YouTube. They also did a demo of the mobile products they are developing, which inspired this post. Featured Mobile

Facebook 360 Photos: The New Frontier of Hyper-Engaging Content

Ignite Social Media

Within the last year, we’ve seen a bunch of efforts made to increase the engage-ability of social media content. Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content. That is, until now.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Half of all Facebook users use it on mobile devices, at least occasionally. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). Just 11% use mobile content and only 9% create eBooks. Mobile Marketing Statistics.

Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me - so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Or soliciting the nuances of a meal or event. Use people’s mobile devices to ask them about your brand— while they’re experiencing your brand. Printed on event signs, tickets or program materials.

Grounded: Twitter Scraps Flight Developers Conference In Favor of Local Events

SocialTimes Twitter

Facebook announced the dates for its next F8 annual developer conference, but what happened to Flight , Twitter’s similar event for mobile developers? Flight had taken place in October the past two years, but Twitter director of communications Will Stickney confirmed to Kurt Wagner of Recode that the social network shifted its focus to smaller, local events for developers. Readers: Why do you think Twitter pulled the plug on its Flight event?

LinkedIn Adds Image Sharing on Mobile Devices

Proactive Report

LinkedIn gets this – now you can share images on LinkedIn directly from your mobile device. Here are four suggestions from LinkedIn: Conferences, networking and professional development events: Show your network that you take your career development seriously.

Social Media News Ticker: Facebook Launches Mobile Ad Network, Snapchat Adds Text Chat & Video

The Realtime Report

Facebook Audience Network mobile ad network launches At f8 – last week Facebook launched its new mobile ad network; as the program rolls out over the next few months, developers can sign up or talk to their ad rep about getting early access (TechCrunch). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, YouTube, Vine and Snapchat: Facebook.

SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest.

SMS 129

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. Improved event trends help you better understand the demographics and behavior of your audience over time.

Facebook Audience Network Updates Coming

SocialTimes Facebook

The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside of the social network. Over the past year, we have seen increases in advertisers using conversion signals to optimize their campaigns, such as app events and the Facebook pixel.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. 10 Mobile Marketing Stats. 94% of CMOs plan to use mobile applications within the next 3-5 years. Over half of all mobile searches lead to a purchase.