How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices.

Create Facebook Pixel Events for Time Spent

Jon Loomer

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). That event will help you better track, optimize, and target those who spend the most time on your website.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Four Ways PR Can Support Event Marketing

Meltwater

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>.

Social Media Event Promotion | The Ultimate Course

Sociallyin Insider Blog

Promoting your event on social media: where do you start? If you feel like there’s an endless list of things to do to make sure you’re on the right track and drumming up ticket sales and attendance is becoming tedious, this social media event marketing crash course is for you.

How to Use the Facebook Pixel Event Setup Tool

Jon Loomer

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. Test Your Event.

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Build Hype for your Event. Guest post by Rosemary McKee.

The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be.

The Complete Guide to LinkedIn Events

Oktopost

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives.

How to Maximize and Humanize Your Investment in Professional Speakers for Your Next Event

Pam Moore

Hiring the perfect keynote speaker, breakout speaker, emcee, or workshop trainer for your event or conference is not an easy task. You are preparing for your big event and really want to ensure it is a huge success. Success strategies for pre, during and post event success.

Planning and Executing Live Event Content For Your Brand

Ignite Social Media

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Brand events are like weddings: important, exciting, fun, and super busy. Prepare Plan B, C, and D that still achieve the event goals.

6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Whether your business is having their grand opening in a new community or you’re hosting a conference with several thousand people, everyone wants to increase their event attendance. Facebook events can do incredible things for your business, but only if you leverage them correctly.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.

How to Engage Event Attendees with Pokemon Go

Ignite Social Media

As with any craze we marketers are always left wondering, how can we get in on the action? However, one of the most fascinating topics for me has been the conversation around how to incorporate Pokémon GO into event marketing. Image Source: PC Mag.

What You Need to Know About Facebook Automatic Events

Ignite Social Media

Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. Here’s what you need to know about Automatic Events. Similar to Standard Events, Automatic Events lets you track actions on your site from the Facebook pixel so you can run conversion campaigns, build website custom and lookalike audiences, and report on the actions attributed to your ads.

Google Will Live Stream its Upcoming Google Marketing Live Event

Social Media Today

Google has announced that for the first time it will live-stream its upcoming Google Marketing Live event, offering a range of new insights and tips

Best Practices For Using Social Listening During a Live Event

Ignite Social Media

With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good social listening techniques. Make sure you find a tool that aligns to your social media objectives and is efficient for your team to use during a live event.

Social Media Planning Around Popular Events

Ignite Social Media

In this post, we’ll discuss how you can be prepared and plan ahead for those timely events. At the beginning of the year, take some time to research big events happening that year and see where you as a brand fit.

What Does the Future Hold for Speakers, Event Planners, and Marketers?

agora pulse

What does this pandemic mean for event planners, marketers, and planners? Recently, we’ve gotten a lot of questions from event planners, professional speakers, and marketers about what this pandemic means for their livelihood. For me, my events dropped from 14 to 2, to 1.

Facebook Event Custom Audiences: More Targeting Power

Jon Loomer

The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009. About Facebook Event Custom Audiences. It never seems to stop.

Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events.

Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. 6 ways to promote an event on social media before it happens.

5 STEPS TO ADDING AN EVENT ON LINKEDIN: HOW TO USE THE NEW LINKEDIN EVENTS FEATURE

Social Media with Romona

Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. I just got wind of the fact that LinkedIn launched LinkedIn Events, which according to AdWeek has been a pilot program since last November. Social Media Workshops | Washington DC, Maryland & Virginia | Social Media How To's with Romona - Bringing Social Media Marketing & Training Solutions To You.

Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Josh Braaten ( @jbraaten ), Director of Inbound Marketing for Collegis Educaiton and VP of the Minnesota Search Engine Marketing Association.

VIRTUAL EVENTS SURVEY – last chance to participate!

SocialFish

The learning & development experts at Tagoras have launched a new round of their popular research on virtual events. Our aim is to assess the role of virtual conferences and similar virtual events are playing in the broader events market.

Survey 223

13 Ways to Boost Your Event Marketing Efforts with Video

Social Media Today

Ensure you get the most out of your live events by utilizing your various digital video options and tools

7 Tips to Creating an All-Star Event

Waxing UnLyrical

Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. We picked a catchy name which made it possible to turn the event into a series.

Facebook Ads: How to Create Offline Event Custom Audiences

Jon Loomer

Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences. Refresher: Offline Event Sets.

[DC AREA EVENT] 2015 Future of Associations

SocialFish

Following a successful “ What Got You Here ” event in March exploring themes around transformation in the association sector, Ann Yoders of AEY Marketing & Research Consulting is pleased to offer the next event in “2015 Future of Associations” event series.

Getting to the Heart of What Makes a Conference Amazing with #MDMC2019 Founders

Pam Moore

? ?. There is no doubt that in person events can provide incredible value. However, attending, exhibiting or sponsoring an event requires investment such as time, energy and money. What makes an event or industry conference amazing? personality and tone of the event.

Will Twitter Own Live Event Updates?

Ignite Social Media

Where Twitter may struggle with some of the above, they are a great source for keeping up on live events. Here’s what they’re doing to own live event coverage on social. I sure hope they expand this to other events!”? Twitter is going beyond sports with this (unless all you tweet about is sports) and will tailor the top of your timeline to events they think you’ll find relevant. The post Will Twitter Own Live Event Updates? Oh, Twitter.

Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

Join me as I break down public relations’ crucial role in successful content marketing campaigns. The post Webinar: PR the missing ingredient in content marketing appeared first on Sherrilynne Starkie. events public relations Training free pr webinar

7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. 7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer. Almost all events have an official website.

How Brands Use Digital Events to Engage Their Customers

Pixlee

billion people watched the Apple iPhone event of September 2019 live on YouTube. Samsung’s latest event had over 58 million live-stream viewers across the globe. And today, with all in-person events canceled, digital-live events are gaining unprecedented traction.

[DC AREA EVENT] 2015 Future of Associations

SocialFish

Following a successful “ What Got You Here ” event in March exploring themes around transformation in the association sector, Ann Yoders of AEY Marketing & Research Consulting is pleased to offer the next event in “2015 Future of Associations” event series.

[DC AREA EVENT] 2015 Future of Associations

SocialFish

Following a successful “ What Got You Here ” event in March exploring themes around transformation in the association sector, Ann Yoders of AEY Marketing & Research Consulting is pleased to offer the next event in “2015 Future of Associations” event series.

Facebook Website Custom Audiences Based on Pixel Events

Jon Loomer

What Are Pixel Events? Assuming the Facebook pixel is installed on every page of your website, you can add code to specific pages to capture and track the details of an event (registration, purchase, search, etc.). Are You Using Events? The second step is to add your events.

5 Luxurious Technology Events for this Autumn

Idaconcpts

In the past I have been to a lot of technology events. As you can imagine, technology events vary in their substance and style. But sometimes what you want is a truly luxurious event. Tech Mentor Events. This event is being held at the Palmer Event Center.

How Not to Invite Speakers to Speak at Your Event

Bill Hartzer

Well, I was initially honored to be asked to speak at this event, but then I noticed a Facebook post by Chris Boggs: Then, other search marketers began to post that they were invited to speak, as well. However, I question their spammy tactics of appealing to speakers for their event.

How to Use Social Media to Market Your Event [Infographic]

Social Media Today

If you're looking to boost awareness around your event, social media can be a great compliment to your efforts. Check out these tips

Twitter January Events Calendar: Awards Season is Upon Us

Devumi

Twitter is helping marketers start 2018 right with the release of its January events calendar. Twitter January 2018 events calendar After the hectic holiday marketing rush culminating with the New Year celebrations, January is loaded with fresh events and marketing opportunities.

How to Track Offline Events with Facebook Ads

Jon Loomer

Back in June, Facebook introduced Offline Events , a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Offline Events change all of that. Create an Offline Event Set. The first thing we need to do is create an Offline Event Set.

Twitter March Events Calendar: Hey, Stuff Happens in March!

Devumi

Twitter is helping brands get ready to dive in all the fun with its March Events Calendar. Twitter March events calendar: Are you not entertained? The post Twitter March Events Calendar: Hey, Stuff Happens in March! March is all about sports and entertainment.

Relevancy on Social Media: How Current Events Improve Support

SocialFish

Writing about current events and the economy is almost always tricky. There are a couple ways to use current events to improve readership and support for your social media. Real Time Marketing. You want to write about current events in a positive, constructive light.