Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Content is not a silo.

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Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Content is not a silo.

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Template Templates Social Media Content 78

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

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Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

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Types Content Case Study Press Release 255

OnlineRockersHub Marketing Blog

SEPTEMBER 1, 2019

Create killer content. If you’re attempting to rank your page for a specific topic and your site has a duplicate content penalty, you need to correct the issue before you will see any real results. Ever wonder why Google puts Wikipedia near the top of so many searches? Create killer content. Evaluate your current assets.

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Convince & Convert

OCTOBER 22, 2015

The Intersection of Web Design and Content Creation. Andy Crestodina comes to us from Orbit Media in Chicago, a 15-year-old web design company, where he works with clients and serves as the CMO (Chief Marketing Officer). Orbit Media remedies this by requiring the designer and content marketer collaborate closely.

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Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Related posts: B2B Marketing Content: Lure or Lasso? Measuring Engagement. Tweet This! Share this on Facebook.

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B2B Engagement Marketing Sentiment 206

Oktopost

AUGUST 13, 2021

There’s nothing simple about marketing in today’s digital landscape. Marketing teams have to manage multiple campaigns as they’re carried out simultaneously over numerous channels, and customer expectations are higher than ever. Henry Gantt ( Wikipedia ). Email Address. Review Your Project Goals. Email Address.

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Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Building demand for their unique point of view. Tweet This!

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Convince & Convert

APRIL 15, 2016

As a digital marketing expert, I inevitably find myself struggling to keep up with the happenings around the world. Build Your Brand Presence in Wikipedia. And what could be more promising than Wikipedia ? Having your brand on Wikipedia hooks your online presence up to a high-value online encyclopedia.

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Writtent Blog

MAY 31, 2013

This week’s content marketing strategy guide from the most popular blogs concentrates on advanced content techniques. Want to become a more productive writer, find even more ways to reach your audience or apply content curation for lead nurturing? Content Curation for Lead Nurturing.

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Writtent Blog

JANUARY 30, 2013

One of the best things about content marketing is how it builds credibility, amplifies authority, and makes you a thought leader. Wikipedia defines a thought leader as someone who “is recognized by peers for having innovative ideas. But what exactly is thought leadership?

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Wikipedia Content Trends Publishing 96

Sherrilynne Starkie

MARCH 24, 2012

There’s been considerable online discussion of the risks for brands on Pinterest ; there’s also criticism about the kind of content that is being pinned including photographs of self harm. Red Pinterest logo (Photo credit: Wikipedia). Changes worth noting: the removal of Pinterest’s right to sell users’ content.

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Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Content is not a silo. They are random.

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Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Content is not a silo. They are random.

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Sherrilynne Starkie

MARCH 17, 2012

Image via Wikipedia. Content marketing delivers sales leads. A catchy phrase to accompany your clever pranks. As popularized by Sheldon Cooper ( The Big Bang Theory ). I just replaced your toothpaste with denture cream. Origin of this phrase comes from a Happy Days episode where the Fonz jumped a shark on waterskis.

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Wikipedia Newsletter Resources Examples 301

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

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Firebelly

NOVEMBER 22, 2011

Source: Wikipedia. As with any marketing plan, it is essential to ask “Why are we going to try this?” Your blog must have interesting, relevant and timely content to draw in readers. Then you can integrate all the other motivators into your overall blogging plan, but always remember that relevant content is king.

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Direct Marketing Observations

MARCH 21, 2013

Now I’m pulling this next blurb from Vivaldi Partners via wikipedia but pay attention to it: Vivaldi Partners defined social currency as the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home. Check out this image. .

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Buffer Social

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. That’s why we’re such big fans of quick and efficient marketing graders. That’s why we’re such big fans of quick and efficient marketing graders. Hubspot’s Marketing Grader.

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Social Media Marketing URL Metrics 70

Bill Hartzer

OCTOBER 14, 2013

If you are an online marketer, and, more specifically, and SEO ( search engine optimization professional), you need to start paying more attention to Freebase , which is a part of the Knowledge Graph. And Freebase, as well as Wikipedia and a host of other sources, make up the Knowledge Graph.

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Pam Moore

MAY 14, 2017

As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. The best marketers know that authentic and emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans!

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Brands Authentication Wikipedia Training 166

Twist Image

JANUARY 6, 2011

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. Is your content up-to-date? Update your content. Is your website mobile?

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Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. That’s 7.33

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Dave Fleet

MAY 10, 2010

Right now the content from the pages is pulled from Wikipedia (if available) and from your friends’ updates, so they’re often pretty bare but apparently Facebook plans to enable users to add content in the future. The social network launched roughly 6.5 million of these when they first launched. Who will do it?

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Communities Brands Wikipedia Microsoft 419

Myrland Marketing

SEPTEMBER 4, 2013

Many of you are pretty conservative when it comes to marketing. When the rest of the world was cutting its advertising teeth decades prior to that, Wikipedia tells us that: “The first major case law decision on legal advertising is the Supreme Court ruling in Bates v. .” You Have To Market Your Marketing.

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Marketing Advertising Wikipedia Creative Commons 76

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

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Mindjumpers

JUNE 24, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua.

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Social Media Wikipedia Microblogging Delicious 234

Sherrilynne Starkie

AUGUST 13, 2012

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook.

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Analysis Wikipedia Social Capital Sentiment 335

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

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Review Social Media Marketing Handbook 152

Twist Image

SEPTEMBER 8, 2017

This triggered many consumer's Google Home devices to suddenly start reading off the Wikipedia entry for the Whopper. Many consumers (some might say "smart consumers") started trolling the Wikipedia entry by adding in words like "toenail clippings" and "cancer-causing." audio content. content marketing. apple siri.

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The Realtime Report

DECEMBER 3, 2013

Creating shareable content: different feed options on BuzzFeed’s homepage. BuzzFeed Video , “one of the biggest original content creators on YouTube,” saw 160% growth in the last six months, now totaling over three million subscribers. ” Or, as Wikipedia puts it, “ a snapshot of the viral web in realtime.”

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Publishing Journal Statistics Wikipedia 191

Waxing UnLyrical

AUGUST 26, 2013

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. The New Rules Of Content Marketing.

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Kikolani

AUGUST 30, 2017

It is Niche Marketing. What is Niche Marketing? According to Wikipedia, a niche market is a subset of the greater market share. It is likely fair to say that Niche Marketing is a case of marketing to that niche that has been identified or defined. the Dental Marketing Guy) teaches (literally!).

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The Realtime Report

JANUARY 29, 2019

They administer a steady flow of content that’s timely, relevant and encourages feedback. Great leaders catalyze that evolution by encouraging users to market the community through their own electronic newsletters, websites and multiple social accounts. They provide content to share. They create opportunities to engage.

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Communities Wikipedia Collaboration Discount 126

Josh S Peters

MARCH 19, 2013

Last week we saw some great announcements from Pinterest (of which I’ve already taken advantage ) as well as some great new things from Google+ and some great content marketing resources. How to Find the Keywords that Work for Your Content Marketing Goals via CopyBlogger. via eMarketer. via Avinash Kaushik.

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Google Reader Wikipedia Analytics Google 149

Direct Marketing Observations

FEBRUARY 23, 2010

This week’s discussion is around market segmentation and how social can change how we approach it. Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. Q1) Is traditional market segmentation still relevant?

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