Proactive Report

DECEMBER 30, 2009

Branded content will become an important part of PR in 2010: Branded content is essentially a fusion of advertising and entertainment, says Wikipedia. Marketers upped the dollars spent on branded content in 2009 – double what was spent in 2008. So what is branded content and why will it be a PR trend?

Trends 40

Trends Brands Content Web 2.0 40

Techipedia: Tamar Weinberg

JANUARY 15, 2008

Matt McGee over at Small Business SEM has compiled his own list of the “best posts of 2007″ in a site with a brilliantly and cleverly chosen title, the SEMMYS (Search Marketing Emmys). rants, and funny posts about the search marketing industry in general. Well, unfortunately, your reading list has just lengthened.

Marketing 100

Marketing StumbleUpon MySpace Yahoo 100

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. Offer Deals Lisa Barone calls this specialized content , and that’s exactly how you should see it. I am one of those users.

Facebook 279

Facebook How To Marketing URL 279

The Marketing Blog

OCTOBER 10, 2008

Jump to Comments Image via Wikipedia It is that time of the year when some of the brightest minds gather to discuss about technology, business, startups and much more. Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom. The scope of my blog-posts span across the Enterprise 2.0

Startup 109

Startup Web 2.0 SMS Proposal 109

Techipedia: Tamar Weinberg

APRIL 20, 2010

Sure, mundane minutiae (like the sort lampooned here) might generate a low level dialog, but in order to achieve something more meaningful, a successful social media marketer needs a conversational hook to generate discussion. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

JUNE 11, 2010

Tagged as: aaron greenspan , facebook , mark zuckerberg , social media , social networks , web 2.0 , web2.0 { 2 trackbacks } Social Media Blog » Blog Archive » Facebook Wakes To Find Its Members Making Money - G-A-S-P! This is big market for other developers and they will drive Facebook forward. Answers Yahoo!

MySpace 102

MySpace Facebook Web 2.0 Yahoo 102

Techipedia: Tamar Weinberg

MAY 13, 2008

That means that 39% of Digg’s 1million+ members have considered web hosting, and the winner of the most reliable web host was a company that … apparently was pulled out of thin air. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Buzz Marketing for Technology

JULY 2, 2008

Harold Jarche in Skills 2.0 : Today, active involvement in informal learning, particularly through web-based communities, is key to remaining professional and creative in a field. Being a learning professional in a Web 2.0 How do I use with content I create? Nobody cared about wikis until wikipedia came along.

Wiki 189

Wiki Web 2.0 Wikipedia RSS 189

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Thanks again to David Mihm who specializes in Portland Web Design for creating them. Here’s 2007.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. In both cases, the blogger and marketer will approach you when the timing is right for them and take advantage of these channels when they need to. Can you get me a job too?&#

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

The Marketing Blog

JUNE 11, 2008

Windows Live Writer Image via Wikipedia If you look at the other side desktop-blogging tools like Windows Live Writer are not far behind. The good old days of content writing in word and doing Ctrl + C and Ctrl + V to blog-editor are fast fading away. The scope of my blog-posts span across the Enterprise 2.0

Blogger 100

Blogger Tools Web 2.0 Startup 100

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

TLC made many missteps when it came to their social media marketing efforts. As domain names and web hosting got cheaper and cheaper, it was easy for individuals to build communities that they loved and that would help like-minded folks meet each other. At that point, I gave up and powered up WordPress. It’s not too late.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

MAY 1, 2008

While users can opt to have private feeds, I strive for transparency and don’t mind if my content is public. I don’t mind keeping the door to my interests open and allowing people to get to know me or to know about the content that interests me. This is no longer the case when using Friendfeed. Answers Yahoo!

Content 100

Content Privacy StumbleUpon Digg 100

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

A seminar is different from a regular course in that it necessarily involves interaction with the students — a seminar is to a regular lecture course as web 2.0 is to web 1.0. How do you think this knowledge applies to site development and marketing? In any case, I can’t see any obvious lessons.

Social Media 189

Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JANUARY 14, 2009

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. Jeremy Schoemaker asked a number of online marketing experts about their definitions of search engine optimization. Let me know how I did in the comments. What is the Definition of SEO?

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

MAY 28, 2008

All Weezer did was bring them together to create a revolutionary video that should change the way you think about your marketing approach. We talked about (marketing) doing it right on Social Blend in our early episodes and this video is exactly what you and I were talking about! Internet Viral Video MashUp from Weezer! Excellent post!

Meme 113

Meme Marketing Digg StumbleUpon 113

Techipedia: Tamar Weinberg

APRIL 22, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency. Tiger Woods photo by Shutterstock.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

JULY 2, 2010

Facebook understands its demographics and practices smart marketing. The Apple Students Group is a great way for Apple to market its own products, and over the summer, it offered free songs through iTunes. Last year, Facebook held an NCAA tournament on its site (which was another clever marketing tactic). Thoughtful.

Facebook 111

Facebook Web 2.0 MySpace API 111

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams. Any advice?

Brands 236

Brands Handbook MySpace Construction 236

Buzz Marketing for Technology

JULY 15, 2008

IL GURU di GURU e wikipedia. How do you interact with content ideas and experiences to build new knowledge, be it in a school classroom, a museum space, a community space or an online space? Learning Object Repositories (LORs) have emerged as more collaborative and participatory than ever before, thanks to the nature of Web 2.0.

Google 100

Google Web 2.0 Virtual World Forums 100

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Here’s a starter guide on using Stumble discovery to get some great ideas.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Twitter as a marketing tool. My opinion has not changed much since I wrote about Twitter’s ability to market products in March. However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. A marketing firm might want to sell a product. I still follow Woot.com.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Is Social Media Worth it for You? They’re being disingenuous.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. In both of these aspects of search engine marketing, you begin by learning. Here’s why. Much like SEO.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

JUNE 3, 2009

I recently wrapped up writing a book on social media marketing for individuals to large businesses entitled The New Community Rules ( Amazon link ) and the book is slated for a late June/early July release. Glen x Reply Web 2.0 Marketing June 23, 2009 at 6:16 am Sorry, I am late. It is much appreciated! Answers Yahoo!

Social Media 112

Social Media Web 2.0 Digg MySpace 112

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Organizations have used it for developing programs, marketing efforts, research, and education. Delicious Social bookmarking is a great way to share interesting links that could aid in the development of an idea, education, and/or marketing efforts. Then again, not everyone is familiar with net marketing except Net Marketers.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

But while that’s a common trait about both marketers, that’s only the end result. He is extremely devoted to empowering individuals and companies about marketing, networking, reciprocity, and social media. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Techipedia: Tamar Weinberg

DECEMBER 31, 2007

to socialize with old friends who had been using MySpace for so long (and didn’t have access to Facebook in its early stages) — and I definitely can see that these individuals, who vow never to join the ranks of Facebook, are content within their own environment and might be comprised of a different category of users.

MySpace 103

MySpace Class Facebook Web 2.0 103

Techipedia: Tamar Weinberg

JULY 27, 2009

I decided one day to read more about self-improvement and marketing blogger, Jonathan Fields (and author of Career Renegade ). Reply Nick Stamoulis August 12, 2009 at 9:38 am The power of social marketing has surprised many. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Yahoo 154

Yahoo StumbleUpon MySpace Meeting 154

Techipedia: Tamar Weinberg

AUGUST 14, 2009

It’s emotional content in whatever media you express yourself best in.&# Tagged as: avi kaplan , case study , charity , epic change , ideablob , non-profits , social media , social media marketing , stacey monk , twitter { 2 trackbacks } News Update - Best of the Day August 17, 2009 at 8:15 am Got a tweet to spare? Answers Yahoo!

Social Media 172

Social Media Case Study MySpace Yahoo 172