Social Media Strategies Summit
FEBRUARY 24, 2021
Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. In other words, they’re an ideal market for a brand like Tylenol.
Likeable
OCTOBER 14, 2020
Given how politically timid most brands are, to simply make the mild statement “Black Lives Matter” was cause for celebration for many marketers. At the time of this writing, brand marketers are continually crediting each other in part on the basis of how well they’ve responded. By July, it had become another source of division.
Convince & Convert
MARCH 28, 2013
” We Gravitate Toward Content In Which We Can See Ourselves. So how do you apply this to your brand’s content marketing efforts, especially if your fans aren’t teenage girls? So how do you apply this to your brand’s content marketing efforts, especially if your fans aren’t teenage girls? Online Reviews.
Oktopost
FEBRUARY 7, 2021
Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. For someone who’s worked in digital marketing for a long time, it was clear to me the rise of social media over the past decade.
Webbiquity SMM
NOVEMBER 2, 2010
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.
Webbiquity SMM
MARCH 30, 2012
Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.
Oktopost
JUNE 4, 2020
Social media policy found its origins in the early 2000s as a “blog policy”, little more than a warning of what employees could and couldn’t post on message boards and blogs. But the tone, and message has stayed the same – At work, just don’t. Having the collaboration of HR, legal and marketing is not enough.
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