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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

Vocus 184
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Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. In addition to inspiring, sharing relevant content, and creating content of their own, this also means that Lauren’s team sometimes answers up to 1,000 questions per week through social media. via Weight Watchers. How do they do it?

Brands 129
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Visibility is More About Social Than Search

Proactive Report

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Social content is one way to keep your site alive and fresh. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. You need to start now.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Your Web site.

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Interview with Alex Brown, Author: Great and Goodness Barbaro And His Legacy - Part 1

Diva Marketing Blog

It is also Alex's story of how he used social media to create a structure that encouraged a community to form that supported Barbaro and each other. . About Alex Brown : I am a horseman, who is also an internet marketing "geek." I have ridden horses all my life, and I have been using the internet for teaching and marketing since 1992.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . .