Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.

Video 112

Video HootSuite How To UGC 112

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The RSS feed is: [link]. About 32 managing editors are specially trained to handle content on the blog and are responsible for being miniature versions of Brooks. Similarly, Nielsen ratings seem to be outdated.

Authentication 138

Authentication Nielsen How To Case Study 138

Likeable

MARCH 12, 2019

The platform also opened up access to its Shopping Ads by adding them to its self-serve Ads Manager tool, allowing brands to easily promote items from their existing product feed. Thanks to tags, which can access a user’s activity on the website, Pinterest has been able to effectively track most online conversions and actions.

Brands 81

Brands Nielsen Compete Retail 81

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

NOVEMBER 15, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. It’s not just about taking the regular US English content and translating it into Spanish; that doesn’t work. Is Nissan adding value to people’s feeds? Listen Now. Find us on iTunes: [link].

Loyalty 138

Loyalty Nielsen Social Media Case Study 138

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Twist Image

OCTOBER 18, 2011

With smartphones and iPads now promoting content where, when and how consumers want it, the trend is not being lost on television. Consumers would like TV content on-demand, but not just from the comforts of their home. nielsen mckinsey company. Much like human beings have become increasingly untethered, so too is television.

iPad 104

iPad Nielsen Advertising Activities 104

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! The sharing of content is what makes social media so successful. Adapt this philosophy to your own PR content. Syndicate all your news content in feeds. it came out completely the other way around.

Patterns 90

Patterns Social Media Nielsen Syndication 90

Convince & Convert

SEPTEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. The areas are branded and allow people to watch the game up close while eating a hot dog, take photos with the logo, and view live Instagram and Twitter feeds about the game. Listen Now. Find us on iTunes: [link].

Brands 128

Brands Sports How To MySpace 128

Pixlee

DECEMBER 18, 2018

The platform breaks down barriers between brands and individuals, as brand posts and stories seamlessly enter a user’s feed. Individuals interact with this content because it’s authentic, visually engaging, and relatable. Further, brands can leverage high-quality nanoinfluencer content on their own channels for additional engagement.

Instagram 44

Instagram UGC Authentication Influencer 44

Proactive Report

MARCH 1, 2012

Many journalists have stated that in this new media world they rely on outside sources for content, which is an excellent opportunity for PR pros. But we have to provide the news content in the format they need and provide the social tools they find useful. The reason? Just throwing a few keywords into a release won’t do the job.

Nielsen 68

Nielsen News WordPress Blogger 68

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Buzz Marketing for Technology

JUNE 27, 2008

technology) and EduBlogger World (for education bloggers) and I launched a social network called iTeach/iLearn (enhancing instruction with tech across the content areas). This blog has a companion social network , wiki , and Twitter feed designed to support and reinforce its contents. FEEDJIT Live Traffic Feed.

Education 279

Education Ustream Microsoft Wiki 279

Buffer Social

MAY 8, 2019

Ugly’s world view, and its focus on calling out the Ugly Truth guides all of its marketing from its tone of voice to the content it shares. “We Consumers, Zenner believes, are bored and have switched off from this type of content, instead craving reality again. We call out marketing BS,” explains Zenner.

Industry 74

Industry Meme Survey Authentication 74

Proactive Report

MAY 6, 2010

Every newspaper and magazine has a website and that website has a voracious appetite for content. million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Does it have links to all your social media content?

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Relevant content is, and will continue to be, key to reaching searchers. If you focus on one thing, focus on this: creating timely, engaging content that meets the needs of your target audiences. received 13 percent.

Google 254

Google Class Creative Commons Yahoo 254

Proactive Report

MAY 6, 2010

Every newspaper and magazine has a website and that website has a voracious appetite for content. million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Does it have links to all your social media content?

Press Release 109

Press Release comScore Case Study Nielsen 109

Justin Levy

JANUARY 13, 2010

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. link] Mark Nielsen By far RSS. Anyone using [link] I'm using Newzie to read my feeds.

RSS 124

RSS Hubspot Google Reader Feed 124

Ignite Social Media

FEBRUARY 11, 2021

Engagements: A count of all social actions taken on a piece of content, such as likes, comments, and shares. Note: Each network counts a view differently: Facebook and Instagram: 3 seconds for a video in the feed. Engagement Rate: The frequency of engagement based on the number of times it was seen.

Social Media 171

Social Media CPC CPA Aggregator 171

Razor Social

MAY 15, 2019

Contents of this Guide. By organizing an event exclusively for industry influencers with large, relevant followings you’ll give them the opportunity to create and post content that can reach a pretty big audience. The other problem was that they didn’t really find influencers. The influencers found them! One off campaigns.

Influencer 104

Influencer Social Media How To Campaign 104

Convince & Convert

JULY 19, 2012

It’s just such a sharable form of content. That Jakob Nielsen and other people have researched that nobody really reads online anyway. It sort of crosses that bridge for people to be able to more easily consume that content. So infographics definitely break that. Are Infographics Too Hot and Faddish? Mark: Thanks Jay.

Social Media 128

Social Media How To Consultant Data 128

Diva Marketing Blog

FEBRUARY 22, 2009

Toby/Diva Marketing : The amount of consumer generated content is over whelming. Toby/Diva Marketing : In addition to conversations that evolve quickly changing opinions, what is your stance of content that is based on the person receiving payment for content (pay per post) or receiving free products? Can it skew the data?

Research 40

Research Social Media Nielsen Microsoft 40

Buzz Marketing for Technology

JUNE 27, 2008

10, 2007 Search for more the browser articles Subscribe to the the browser RSS feed View our complete the browser archive. Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Avoid MySpace.

Nielsen 279

Nielsen Pluck MySpace Study 279

Buffer Social

FEBRUARY 19, 2019

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Table of Contents. 3 important video marketing takeaways.

CPC 111

CPC Video Cost CPM 111

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script.

Press Release 217

Press Release Nielsen Blogger SEO 217

Buffer Social

FEBRUARY 19, 2019

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Table of Contents. 3 important video marketing takeaways.

CPC 85

CPC Video Cost CPM 85

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Others will be presented at our annual conference at the end of March. . 

Research 40

Research Social Media Cymfony Sample 40

Hootsuite

MARCH 3, 2022

Does this mean you can just show up, post some content, and start seeing results? This means the more users like, share, comment, and interact with your content, the more likely you are to be found organically. Comments can be a great way to gauge how people are reacting to your content. Likes: How many people liked your video

Engagement 100

Engagement Tips Metrics Remix 100

Bare Feet Studios

APRIL 29, 2009

Take Action: Free Webinar , Thursday April 30: 7 am HST – 10 am PDT – 1 pm EDT I found out about this in one of my feeds; it’s free so you can try it out and there’s a good chance you’ll learn something! It is really hard to measure new media content with old media methodology.

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Content is no longer king.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Oktopost

JUNE 9, 2020

Table of Contents. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. Hope that helps!

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

FEBRUARY 7, 2011

Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program.

Social Media 198

Social Media Tools Tips ROI 198

Sprout Social

APRIL 25, 2022

Visual content supports every stage of the buying process. Marketers rank video and images as the top two most valuable content formats for achieving their goals. Short, digestible content is the secret to expressing your value propositions in a way that sticks. You might see this and think that it’s skewed toward B2C brands.

B2B 123

B2B Instagram How To Marketing 123

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? Who is actually consuming all of this content? B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

Statistics 190

Statistics Research Social Media B2B 190

Buffer Social

AUGUST 9, 2016

From this screen, you can change the post you’d like to boost, and (here’s the most hands-on part of this step) you can view how your boosted posts will look in three different locations within Facebook: Desktop News Feed. Mobile News Feed. The call-to-action button on the desktop News Feed is “Interested.”

Advertising 40

Advertising Facebook URL Campaign 40