Mindjumpers

JUNE 12, 2013

Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them. Technology : Insights on the technology that will enable agencies to provide clients with scalable content marketing and production. Mindjumpers has contributed to a new report issued today by Skyword.

Report 244

Report Nielsen Overview Compete 244

Twist Image

MARCH 20, 2013

Who amongst us is able to consume all of the content that we save? I'm definitely consuming more of the overall content, but many of those bookmarked articles also die an unlooked at death. Well, how does this data point sit with you: 41% of recorded TV content is never watched. " Content wasted. recorded content.

Nielsen 111

Nielsen Content RSS Newsletter 111

Mindjumpers

SEPTEMBER 28, 2015

Video content is taking over. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Content strategy.

Video 100

Video Content Nielsen Marketing 100

The Realtime Report

MARCH 7, 2017

The First 5 Steps To Improving Your Digital Content. If you’ve spent any amount of time in the search engine optimization industry then you’ve heard the phrase “content is king.” ” Users are demanding higher quality content and search engines are adjusting their algorithms to deliver up the best of the best.

Content 121

Content Patterns Nielsen Mobile 121

Ignite Social Media

MARCH 18, 2024

It’s allowed Duke’s social team to move at the speed of culture and quickly adapt as channels and content trends evolve. It frees you up to create the type of entertaining, storytelling content that resonates most on social.

Social Media 96

Social Media Marketing Nielsen Resources 96

Convince & Convert

AUGUST 28, 2013

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership.

Research 136

Research Nielsen Twitter Loyalty 136

Sherrilynne Starkie

FEBRUARY 23, 2013

Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews. Bloggers offer brands enhanced value through their own social media activity.

Blogger 389

Blogger Brands Technorati comScore 389

The Realtime Report

APRIL 7, 2014

Google+ adds page view count – Google+ users can now see how many times their content has been viewed by others, including photos, posts and profile pages since October 2012 (Information Week). Twitter’s Vine introduces direct video messaging – Vine now allows users to message each other directly via video (TechCrunch).

News 176

News Types Nielsen Social Media 176

Convince & Convert

DECEMBER 8, 2015

It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans. The 2016 Content Marketing Trend is Low-Res Video. Image via BigStockPhoto.com.

Trends 60

Trends Content Nielsen Marketing 60

Mindjumpers

APRIL 11, 2012

Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”

Metrics 268

Metrics Analytics Nielsen Social Media 268

Ignite Social Media

JULY 15, 2021

This is largely due to investment in more localized content and improved language support options. But Lenses isn’t just a type of content. Think of Lenses as a way to layer your brand onto a user’s content. For exclusive content sent straight to your inbox, sign up for our newsletter, Social You Should Know.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Guide multiple departments.

Examples 104

Examples Template Templates How To 104

Waxing UnLyrical

NOVEMBER 20, 2018

With this explosion of content and demand for measurement, Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand and sales-driven KPIs. Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Proactive Report

JULY 4, 2017

It always surprises me that a company will happily pay for design and programming, but not for content. Take a look at the ads for writers and content creators. But you also need great quality content. As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website.

SEO 45

SEO Content Nielsen Analysis 45

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Webbiquity SMM

OCTOBER 13, 2010

Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Budget: We don’t need no stinkin’ budget. Share this on Technorati. Tweet This!

SM2 202

SM2 Vocus Alterian Radian6 202

Mindjumpers

JUNE 13, 2012

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. Creating social content is a struggle. Creating conversational touch points and developing social content is still something a lot of the largest global brands are struggling with.

Report 274

Report Brands Facebook Nielsen 274

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. episode 98).

Nielsen 165

Nielsen How To Influencer Overview 165

Social Media Strategies Summit

NOVEMBER 7, 2018

Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power.

Platform 272

Platform Social Media Influencer Trends 272

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Content creation: $5,250 per month. Launching a social channel and creating content. Do you use in-house talent or outsource content creation? Content development. Total: $12,300 per month.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Webbiquity SMM

MAY 6, 2014

.” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism.

Conference 155

Conference Eventful Social Media Nielsen 155

Convince & Convert

JANUARY 19, 2015

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. Further, content from employees is often more trusted than content from the organization itself. Build the WIIFM case.

Trends 60

Trends Content UGC Marketing 60

Socialmedia.biz

JANUARY 14, 2020

Given that 71% of consumers with purchasing intent find Facebook video ads relevant to their interests, brands now have the opportunity to drive actionable, bottom-line results by creating and promoting audio-visual content that appeals to their audience. Will it attract consumers who are always on the go and have a shorter time-constraint?

Mobile 90

Mobile Engagement Organization Video 90

Harp Interactive

APRIL 27, 2010

Nielsen reported that in January, U.S. Users can now add topics, products or content they like on other sites to their Facebook profiles! Recommendation engines will provide users relevant content with implications on ad targeting. consumers spent a staggering seven hours a month on Facebook!

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Why to Use User Generated Content. Why should your brand utilize user generated content marketing ? Types of User Generated Content. How to Leverage UGC Effectively.

Content 41

Content UGC Loyalty Nielsen 41

Social Media Strategies Summit

JUNE 8, 2023

But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? RESULTS : A Nielsen Catalina Solutions study discovered that the campaign drove a near-9% increase in in-store sales for RXBAR, along with a 7.5% So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. Interestingly this segment along with those of Ciudadanos y Podemos (Spanish political parties) consume the most televised content.

Nielsen 112

Nielsen Overview Sports Influencer 112

Twist Image

SEPTEMBER 11, 2014

After introducing auto-play video earlier this year, Facebook noted in a blog post today that the feature has led people to discover ''significantly more content'' as a result. million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. content acquisition. connected tv.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Convince & Convert

APRIL 19, 2016

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Ad blockers make amplification of content through display ads (even hyper-specific remarketing) less appealing.

ROI 60

ROI Influencer Nielsen Marketing 60

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. About 32 managing editors are specially trained to handle content on the blog and are responsible for being miniature versions of Brooks. Similarly, Nielsen ratings seem to be outdated. Listen Now . The RSS feed is: [link].

Authentication 138

Authentication Nielsen How To Case Study 138

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Twist Image

JANUARY 26, 2017

While some outlets have started testing ads in Facebook Live videos, others express concern over Facebook's 'lack of success in creating large-scale audiences around live events,' Digital Content Next said. Several media companies have dedicated staff to create content for Snapchat , hoping to reach younger audiences that use it.

Platform 40

Platform Nielsen Publishing Advertising 40

Mindjumpers

DECEMBER 11, 2012

Nielsen, IT Entrepreneur. Facebook Updates: Target Your Content to Interests and Demographics! Guest post written by Jens H. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Socialmedia.biz

FEBRUARY 23, 2019

Not only this, 40% of millennials feel that their favorite content creator or ‘influencer’ understands them better than their ‘real-life’ friends. Have an inventory of compelling pictures: Instagram primarily operates on visual content shared by the users around the world.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.

Video 112

Video HootSuite How To UGC 112

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. We believe that great content can come from any of our clients’ stakeholders. Similar Posts: Branded Content: 6 Things To Remember before Publishing. Increase Collaboration. Stick with the right stuff.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5%

Engagement 106

Engagement Nielsen Delicious Campaign 106