article thumbnail

How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too.

Review 127
article thumbnail

What vertical networks mean for the future of social media

Sprout Social

Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. This trend is a callback to social media ancestors—think forums and chat rooms—with a much more modern look. We’ve seen social trending this way for the past few years. it’s a new year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Audience engagement: What it is and tips to improve it

Sprout Social

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. In general, audience engagement, and social media engagement in particular, isn’t easy to come by.

article thumbnail

Twitter Changes the Social Data Ecosystem

Net-Savvy Executive

Gnip competes with other Twitter partners, and Twitter competes with other Gnip partners. Gnip''s sources include full feeds from Tumblr, Foursquare, WordPress, and more. Other data providers There are other companies in the social data business, mainly those specializing in collecting data from blogs and forums.

Trendrr 81
article thumbnail

Work Literacy

Buzz Marketing for Technology

Main My Page Members Forum Videos Photos Groups Events. Join in the Forum discussions or create one of your own. Week 4-- Aggregators and RSS Feeds. Knowledge Worker Competency Series - #1: Finding, sorting, and determining relevency of information. Im kicking off our Knowledge Worker Competency Series in 15 minutes.

Web 2.0 206
article thumbnail

Media Monitoring 101: What It Is And How It Works[Tools Included]?

Keyhole.co

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. This way, you can compete better in the stifling brand race.

Tools 52
article thumbnail

Brand experience: Why it matters and how to build one that works

Sprout Social

In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands. review websites (TrustPilot, G2), forums (Reddit), sales emails and other business-critical channels.

Brands 113