The Eight Best Social CRM Tools

Webbiquity SMM

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? 6) Base CRM.

Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners.

Social CRM: Tools That Can Help You Know Your Audience Better

Ignite Social Media

That’s great to have, but when a brand is looking to connect with their customers on a social level, those things aren’t always helpful. In order to connect with customers further, organizations look to Social CRM. What are our customers spending their time doing?

Is Social CRM the key to growing membership?

SocialFish

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Social CRM is a term fraught with some confusion. How might associations incorporate Social CRM to recruit and retain members?

6 Steps for Getting Started with Social CRM for Membership Orgs

SocialFish

Social CRM is a business philosophy supported by technology and workflow. For membership organizations, that simply means that social CRM is the discipline of applying social media data to membership management. connecting with more people in our member companies.

Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Social CRM. Does adding Twitter to your CRM process make it more social? SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. ALL CRM IS SOCIAL.

Deciding upon Social CRM: Your Brand Can Benefit

Mindjumpers

Last week, I read an article on Businessinsider.com describing why some major brands chose to pull the plug on their social media customer service on either Facebook or Twitter. Being on social is an invitation to interaction – both the positive and negative kind.

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. A Magnifying Glass for Social Media Behavior. The New Social CRM Big Three.

Social CRM with Google contacts and Rainmaker

Laurel Papworth

What is Social CRM? Social CRM mixes up business information with personal tweets, LinkedIn and Facebook status updates. You can investigate it here at Google Apps Rainmaker social CRM store. Rainmaker: Social CRM for Google Apps.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? Nobody forced companies to get involved with their customers in this way. The company can’t ignore me then!&#

Social Responsiveness: Norway Takes the Gold, U.S. Companies Are…Last

The Realtime Report

Companies in Norway respond to 87% of all customer questions posted to brand Facebook pages, taking the gold in the “ socially devoted ” rankings based on data collected by social media measurement firm Socialbakers. According to the data, companies in the U.S.,

What’s a social CRM going to do for my business?

Janet Fouts

According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. In it’s most basic form the concept is to allow you to cross reference what your customers are saying in social media circles as individuals and as a group with what you know about them from a business standpoint. Steve Farnsworth, Jolt Social Media. Are you using a social CRM?

70% of Companies Ignore Customer Complaints on Twitter

Convince & Convert

Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with The Maritz study found that 83% of the complainants that received a reply liked or loved the fact that the company responded.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Influence Mining is the Next Gold Rush August 10th, 2010 |Written By: Jay Baer | View Comments Tweet Inherently, we understand influence.

Without a change in expectations, social CRM is destined to fail

Jeff Esposito

While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail.

5 Ways to Use Automated Internet Marketing Software in Managing Social CRM and Sales Leads

Koka Sexton

Businesses that embrace social customer relations management generate more traffic due to enhanced communication strategies. A good social crm helps businesses improve their customer engagement and interactions.

AWESOME WEBINAR ALERT: How to Make Money from Social Media

SocialFish

Frustrated with trying to figure out how to make money from all that time and effort you spend on social media? If you’re trying to accelerate your business growth or make a viral impact, check out this FREE webinar from my good friend and social media maven Melinda Wittstock.

The Ultimate Guide to Social Marketing for an Ecommerce Business

SocialFish

Think about how many social media accounts you currently have for your online store. Online business owners consistently make the same mistakes when it comes to integrating social media with ecommerce. In addition, Reddit is the fastest growing social site in terms of orders.

Is your social strategy well executed?

SocialFish

Some of the findings in this LeadersNetworks research on social business: While social business performance measurement is in place, it is often disconnected from strategic objectives. Only 11% of respondents believe their social strategy is well executed.

What’s the ROI of your culture?

SocialFish

Most companies don’t meet these standards. The companies we studied shot out in front by strengthening four key capacities that make sense in today’s world: digital, clear, fluid, and fast. Culture That Works Featured Nimble Nonprofit Social CRM and ROI

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EVOLVE: Technology will Mandate Marketers to Keep Up with the Times

SocialFish

Social media has ensured that marketing has no control over the marketing message. Customers are listening and reacting more than ever before – scrutinizing every move that companies make. Book review Social CRM and ROI marketing social media

[IMPORTANT] Big changes at SocialFish

SocialFish

Below is an ICF Ironworks deck with more information for you about the company we’re joining – and of course we will be sharing a lot more info about all the possibilities here on the blog as we learn more about the things we can offer through ICF. Deep breath.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog.

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The New Social Ecosystem

SocialFish

Just wanted to point you to this excellent article, Social CRM Changes More than Your Data on Destination CRM Magazine by Patrick Dorsey. A snippet: When you purchase social CRM software, you expect the benefits promised by the sales literature. However, unless your company makes the cultural and operational shifts to become a truly social organization, you’ll have lots of new data but won’t see a lasting return on your investment.

How Some Big Brands Manage Social Media

SocialFish

I watched an Altimeter webinar the other day that I thought was worth sharing from a “the state of corporate social media” perspective. This also includes some discussion of social media management systems. Implementation Presentations Social CRM and ROI

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Get LinkedIn or Get Left Out: Using LinkedIn Effectively

SocialFish

You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization.

Bridging the Social, the Human, and the Practical

SocialFish

As you know we work closely with Avectra on all things Social CRM , so we’re always on the lookout for expertise they can share about social media for associations. In this post, Carlos shares his thoughts on social business. How do we measure social success?

Humanize in Action: great social media is possible even in a regulated industry

SocialFish

Can a bank be a social business? TD Bank Group: Becoming a Social Business: Connecting TD Customers & Employees — presented by Wendy Arnott from SocialMedia.org on Vimeo. In fact, she asks, “Can a bank be a social business?” and “What elements can social play in this?”

The Social Business Hierarchy of Needs

SocialFish

Watch this 20 minute video of Jeremiah Owyang discussing the state of social business in a short presentation at LeWeb, based on the latest Altimeter report. His main points: - this is a very nascent space; if you’re working on social right now you’re EARLY.

The value of collaboration

SocialFish

Companies have repeatedly shown the value of doing this with their customers. The solution involves replacing traditional intranet tools with a social platform and replacing traditional Comms practices with a greater reliance on employees publishing and sharing information.A

Building Social Proficiency Across the Organization [Slides]

SocialFish

Here are Michael’s notes from this blog post with the slides: Before I talked about the how, I started the presentation with why it’s important and what the results of social media proficiency can bring : Employee Advocacy: Employees are trusted; they can help feed the content engine.

Can Social Business Reshape the Organization?

SocialFish

This is a great slide deck by Rawn Shah, social business strategist at IBM, one of the most social organizations we know of – from his presentation at the Social Business Forum in Milan last week. So what are the tasks on a social level?

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules.

Is Your Association’s Website Any Better Than HealthCare.gov?

SocialFish

Related Posts How to Lead Your Way to a Social Organization A Little Privacy, Please! Your Rights and Social Media Policies What’s coming down the pike in social marketing? 7 MUST READ STORIES THIS WEEK Best Linkedin Company Pages Social business demands culture change.

[Case Study] Have you crossed the mobile threshold?

SocialFish

The first of hopefully many case studies of the awesome work that ICF (the company we consult for) does every day. Related Posts How to Lead Your Way to a Social Organization Is Your Association’s Website Any Better Than HealthCare.gov?

True Customer Engagement: the Leap Beyond User Experience

SocialFish

For social media architects and community designers, this confusion has a somewhat different tilt. Ironically, such concepts and practices reinforce the status quo that treats the use of social media as a marginal, token gesture.

Why Customer Experience is the Ultimate Marketing Tool

Convince & Convert

Here are five checkpoints that your company should focus on in order to get your customer experience strategy up to snuff. Naturally, the course of your customer intel will evolve as your company tests and grows. Properly Sync Social. Image via BigStockPhoto.com.

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Social business demands culture change

SocialFish

Social business demands culture change. . Leveraging technology in today’s social world goes way beyond the technical requirements—success or failure seems more dependent on how flexible and effective your management practices are, rather than your specific IT competency.

Unmissable Stories This Week

SocialFish

I’m happy to see such as serious effort from companies like Google, Facebook, LinkedIn, Yahoo, Amazon, Ebay and AOL to address our industry’s concerns through direct engagement with lawmakers. On my favorite topic, humanizing and social business. On social learning .

4 Strategies for Improving Social Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules.