Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Organizations have used it for developing programs, marketing efforts, research, and education. GetSatisfaction provides a way for companies to do that. What do you think will be seen in 2010?

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams. Any advice?

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

And when you place a number like this in all of your advertisements, business materials, marketing materials, and promotional items it is going the extra mile – doing the leg-work of identifying your company and maintaining a consistent image in your market. So, ask yourself these questions: Do I know how each incoming lead found my company?

Conversation 149

Conversation Telecommunications ROI Advertising 149

Techipedia: Tamar Weinberg

SEPTEMBER 11, 2012

Many companies attempt to track your every move on the web. Once they find out which sites you visit, these companies can target you with relevant advertising and spam. Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers is a post from: Techipedia | Tamar Weinberg.

Privacy 162

Privacy Activities Microsoft How To 162

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is basically how our agency organizes the work. (If

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Only ‘serious’ organizations (ministries, government bodies, global organizations) had the privilege of claiming absolute trustworthiness and high quality of content before.

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

Companies were more or less in control of when and how they targeted consumers and tasks involving branding tended to be mostly contained in-house. Done correctly, good branding in today’s digital age can boost your company more than ever before, but the key is consistency otherwise it may do more harm than good. Like this post?

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. Andy Havard is a Marketing Executive at Skeleton Productions, a UK based Internet video production company. [ Utilizing Internet video. Driving traffic to websites.

Strategy 213

Strategy Klout Marketing How To 213

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Even if you do not know much about it yourself, check for these qualities and these answers: At the very least, someone hoping to get a job with your company should have a Facebook, Twitter, and LinkedIn account. Understanding of SEO and Analytics —Getting your company online is no doubt crucial to the success of a business.

Marketing 162

Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

MARCH 13, 2012

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Timberland is one of the best examples of a company that is socially responsible.

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? The only Random person (hence 0%) is another girl named Tamar Weinberg. Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. Reply Jon Kelly December 19, 2007 at 10:52 am Ok, Tamar.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JANUARY 12, 2011

I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. Even though it’s a big company, everyone seems to have ownership over specific areas. I use Google Alerts for this.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Fast forward to 2010, and every business owner knows that they absolutely need a website because this is the window into their company that most customers and clients will see before any initial contact is made. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Next Steps.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

AUGUST 17, 2011

As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central. Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

You should be able to get something more detailed than “We got ABC Company on Google page one.” There are other SEOs staffed to handle large organizations with mid six-figure SEO budgets and tremendously complex needs. How to Hire Your SEO Partner is a post written by Tamar Weinberg. ]. Request case studies with details.

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

by Tamar Weinberg on February 22, 2008 Share This is a guest post from Pierre Far, who recently launched a very cool program called Social Alerter which notifies you as soon as your website has a solid chance of hitting the Digg or del.icio.us Simply put, the new mass media helped organize, and influence, large numbers of consumers.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Hint: I have an alert for both “techipedia&# and for “Tamar Weinberg&#.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JULY 29, 2010

I know everyone does it a bit differently… Reply Tamar Weinberg July 29, 2010 at 9:16 am And another amen! Reply Tamar Weinberg July 29, 2010 at 10:58 am Yeah. Reply Graeme Thickins July 29, 2010 at 12:24 pm Hi, Tamar — I feel really guilty now. It is an interesting paradox now in the biz world.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

APRIL 14, 2010

by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun. Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space.

Social Media 267

Social Media SEO Blogger Communities 267

Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Senior leaders can lose total control of their organization if they don’t listen to these voices.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Seth Godin): Seth Godin suggests ideas that will make social media slowly work for you as an organization. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Here are 10 reasons why you as a company entity should avoid it. Is it Too Late to Catch Up?

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

I consider my current @tamar network, though, either quite knowledgeable or clueless and inactive (as in the case of my family — I still love them but they’re not the target audience for my Twitter account , which is rather social-media focused). Enter a second Twitter account.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Follow him on Twitter. Who are the heavy hitters?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 8, 2008

by Tamar Weinberg on July 8, 2008 Share With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization ), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. We’d exchange greetings when we passed in the dormitory hallways. . Word travels.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. If an organic story pitch is not of interest to you, that’s fine. Keep the good stuff comin’, Tamar. Reply Todd Defren February 10, 2010 at 10:18 am Great stuff, Tamar.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

The first major step forward was with Google which organized the Internet so that anyone could run accurate searches on specific topics they found interesting. This change in content consumption and the viral features introduced by many web companies has now created an overabundance of information which in many cases is no better than spam.

Social Media 218

Social Media Aggregator Flipboard Google Reader 218

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. With permission, I am publishing the unedited version here. Subscribe to service-specific alerts (e.g.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Bare Feet Studios

JULY 8, 2009

Tamar’s post on the Zicam controversy addresses these questions. Sock Puppets are the paid marketers who pose as community members to create content on behalf of a client or their own company. By examining data including IP addresses, you can see if companies are the primary (self-interested?) editors of their pages.

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

This number should be no surprise — when people “fan&# your Page, their friends see it, and your brand spreads organically. thanks, tamar. Reply Jesse Stay December 1, 2009 at 2:15 pm Thanks for the opportunity to share, Tamar. As of the time of this writing, over 10 million users become fans of Fan Pages every day.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

Tell a Story : The stories surrounding your company or organization are the only things that differentiate you from your competitors. Customer testimonial videos are the best way to showcase the kind of exciting, high praise that companies are seldom willing to or able to give themselves. Corporate story. Like this post?

Video 189

Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

APRIL 3, 2012

It captures an expanded spectrum of values and criteria for measuring organizational (and societal) success: economic, ecological, and social, and makes a case for companies to account for the full cost and impact of doing business. A TBL company seeks to benefit many constituencies because of interdependency, not exploit them.

Social Media 150

Social Media Energy Cost Communities 150

Convince & Convert

NOVEMBER 9, 2010

For me, it’s 137 total pages – a mixture of companies, organizations, other social media consultants, etc. Thanks to Tamar Weinberg for the heads-up on SplashTab. This means that almost nobody is coming back to your fan page after they visit it the first time. Think about your own behavior on Facebook.

Facebook 159

Facebook Consultant Template Templates 159