STUDY: The Business Impact of Online Communities
MARCH 6, 2017
How do organizations track the impact of their online communities? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Align community with member retention programs.
Design Your Online Community for the Users, Not for the Organization
AUGUST 3, 2015
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Then, perhaps they log in to your online community – and what happens?
Crowdsourcing for Organizations
JULY 28, 2011
Think of outsourcing where you assign tasks to an outside company or contractor who you hire directly. Crowdsourcing can be like outsourcing on steroids because instead of contracting to one known entity, you are putting a call out to a bigger group, often a global online community, to either get many to participate or to find the person you need by casting a much wider net. Action.
How Social Referrals Impact Your Organic Traffic
Convince & Convert
DECEMBER 24, 2015
Social Media’s Role in Organic Traffic. Add value > Engage with your audience > Build relationships > Grow your community > Nurture relationships > Gain brand ambassadors (highlight to tweet). In this example, I’m using my yo-yo company CLYW —we’re quite active on social and run a lot of Facebook Ads. Analytics That Build Community.
Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies
JANUARY 2, 2013
I recently left my position managing social media and online community for a large professional association. In the process of disconnecting myself from the organization’s various social media accounts, it occurred to me that I haven’t seen a lot–or anything–written about how to leave a community management position. They should. Facebook. Linkedin.
Why the Future of Social Community is Omni-Social
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.
Is your Organization Capable of Unorthodox Thinking?
APRIL 24, 2013
Unless you can get your organization to challenge assumptions and think outside formulaic patterns and solutions, you cannot expect different results or steer it into a different future. Success is based on the ability to constantly discern, re-organize and leverage “pieces of a puzzle that are constantly shifting.” The New Competence of the Knowledge Age. Sermo did.
Monitoring What Others Are Saying About Your Organization
JUNE 26, 2014
Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes. One of the most effective ways to do this is to monitor what’s being said about your organization, who’s saying it and how much influence they have. Google Alerts.
Marketing, community, support or all of the above?
MARCH 1, 2014
Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. Marketing, community or both? Tweet. “When I was your age…” Source: halfpastawesome.com.
How to Make Your Organization Seem More Human
APRIL 16, 2015
You’d think in an era of social media, where we’re all so aware of what everyone else is doing, that it’d be simple to give your organization a human face. So, in this age of automated sales, web-etiquette and tech, how do you maintain your organization’s connection with members? Provide a specific point of contact — the face for your organization — to your customer.
Is Your Online Community Changing with the Times?
JANUARY 4, 2016
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. We need our online communities to morph and shift with the changing landscape.
All you need to know about organic reach on Facebook
JUNE 12, 2014
But nonprofits who have worked hard to build community on their pages? Long version: Also known as the spin: Organic Reach on Facebook: Your Questions Answered – Facebook thinks there’s too much content so they are trimming it for us. Sample laugh out loud quote: “Is organic reach dropping because Facebook is trying to make more money? Short version: Sigh.
Is Blogging Dead or Are Companies Not Trying Hard Enough?
APRIL 25, 2012
When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. My guess is many people or companies say, “Let’s start a blog!” USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. I get it. magazine. So, I see.
Guerilla Community-Building Group Provides Insight to Modernizing Your Organization
OCTOBER 13, 2012
I recently discovered an emerging New York City community/organization called The Office Hero League that seems to be providing the same value to the members of their community that an association would provide. Their push and call for community is starting out as a digital campaign, and then bringing people together in person in order to strengthen the community.
Why Doesn’t Your Company Have a Social Media Voice Document?
OCTOBER 27, 2014
A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. How can we expect uniform education across the company?
5 Ways to Grow Your Instagram Following and Build Community
Convince & Convert
DECEMBER 7, 2015
What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. Cleaning Company: “Double tap if you hate cleaning on the weekends.” It’s not exactly an easy question to answer. But how did they do it?
The Case for Building a Fiercely Loyal Community
APRIL 30, 2012
She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack. Based in Birmingham, Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline business presence. Ask them questions.
Change or Die | Fast Company
Buzz Marketing for Technology
JULY 24, 2008
Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Its the most important challenge for businesses trying to compete in a turbulent world, says John Kotter, a Harvard Business School professor who has studied dozens of organizations in the midst of upheaval: "The central issue is never strategy, structure, culture, or systems. Great companies run SAP, not just great big companies.
What 2,957 Facebook Pages Told Me About Organic Reach
MARCH 14, 2017
How do you get more organic reach on Facebook? This free Facebook tool takes your fan page and measures it against other pages with similar page likes to determine how well you’re doing in terms of engagement, CTR, and yes — organic reach. I then tallied up their organic reach data and used the median to weed out any outliers. Industry: Nonprofit Organization.
Change Management Is the Foundation of a Social Organization
JUNE 27, 2011
He writes frequently in his social media blog and just finished writing his first social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization which will be released in July 2011. A social organization is built upon three pillars – people, process and technology. The Social OrganizationPreorder the book!!
How Social Media Strengthens Companies [infographic]
FEBRUARY 9, 2011
Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. According to the infographic a majority of organizations are using social media tools to strengthen their team. Engage and build trust. Take a look yourself. Click image to view large -.
How to Grow Your B2B Facebook Community
FEBRUARY 5, 2013
But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. As a B2B company, your customers know the angles, and they know the game. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Go Viral. Provide Value.
Best Linkedin Company Pages
DECEMBER 18, 2013
Lots of good tips here for amping up your company page. Best LinkedIn Company Pages 2013 from LinkedIn. Related Posts How to Lead Your Way to a Social Organization FB Graph Search – Implications for Brand Pages The new content economy Building Community: It’s More than Engagement The Power of Targeting Here’s what Silicon Valley cares about.
A Tale of Two Communities Part II – Salesforce.com
MARCH 3, 2011
This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Salesforce is actively running their communities with fervent involvement. Read Part 1 here. Productive?
Community Management Continues to Mature [REPORT]
APRIL 4, 2012
The Community Roundtable’s essential 2012 State of Community Management Report is out. these three kinds of community structures often coexist around a single organization or company. - internal community management is very different than external community management , because of the internal structures, culture, silos, etc. It’s free.
How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland
The Realtime Report
NOVEMBER 27, 2012
The company used its customer newsletter and social media to promote the event. From its Model Citizen photo campaign to its Disco Open Source Project to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement. Its fans are its biggest marketing asset, and the company uses its brand as a platform on which its customers can express themselves.
It’s Time to Own Your Social Community
Convince & Convert
FEBRUARY 10, 2015
The days of the leased social community are fading, and it’s time to re-embrace owned social. Some of these online conversation venues were organized by and for hobbyists, such as KarateForums.com and many others owned and operated by my friend Patrick O’Keefe. Companies of every stripe were able to inexpensively build audiences using Facebook, Twitter and beyond.
5 Things Companies Do That Ruin Storytelling Success
Convince & Convert
NOVEMBER 9, 2015
I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens!
The Intersection of Online Communities and Learning Management Systems
MAY 6, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). live) Webinars or Webcasts.
Two Key Questions for Every Community Manager
SEPTEMBER 5, 2013
Online Community Management is a profession that has seen a huge boom and evolved over these last couple of years. For Community Managers, this has happened fast; we’re still trying to develop key concepts that will help current and future Community Managers do the job. The Community Manager is the voice of the organization. What are those goals? You want sales.
Industry Buzz: 4 reasons why rasa.io is the up and coming community platform
DECEMBER 7, 2015
For many associations, engagement happens exclusively online, and getting an online community to an effective place is a long-term, detailed task. Here at SocialFish, we’re strong advocates of the Open Garden concept and online communities, so we’re always eager to test out new platforms. As the newest in the Aptify family of companies, rasa.io Individually, rasa.io rasa.io
How to Empower Staff to be the Voice for your Organization Through Social Media
JULY 11, 2014
“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.” ” How to Empower Staff to be the Voice for your Organization Through Social Media from Farra Trompeter, Big Duck.
For Social Success: Think As A Media Company
APRIL 26, 2013
Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members. The purpose of the topics is to drive conversations in a community. A lot of brands know that they need to create conversations with their audience, but don’t know which conversations. Create a Social Newsroom.
10 Problems Keeping Your Online Community from Being Great
JULY 31, 2014
The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. A solution: Take the time to identify potential members that already exhibit a passion for the topic around which your community is built. Your community manager is an outsider.
How Socially Responsible Communications Maintain Your Community Cool
MARCH 19, 2013
Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good.
Why Most Companies Can’t Yet Handle Great Marketing Technology
Convince & Convert
MARCH 29, 2016
Come find us at Booth #761 in the Community Pavilion to talk #DigitalInnovation https://t.co/qQgklKVVPK. Pam had lunch the following day with several representatives from a large insurance company, and they inadvertently ratified this thesis (which I also witness consistently in our consulting practice here at Convince & Convert). Image via Unsplash. highlight to tweet).
#SproutChat Recap: Company Culture Content
JANUARY 27, 2017
More and more brands are incorporating company culture into their social strategies. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy. Our community weighed in on everything from getting coworkers to submit content to tagging and expectations for employee advocacy. Humanize Your Brand. SproutChat. K4BdAA7w9k.
The Case for Active Users as Social Media Community Managers
OCTOBER 30, 2012
The Case For Active Users as Social Media Community Managers. While this seems like a no-brainer, you’d be surprised by how often companies who want to utilize social media choose someone to head the effort who never uses social media, or who use it rarely. . Here’s an example: let’s say there is breaking news relevant to your brand or company. Why was this?
Awesome Community Management Playbook
FEBRUARY 5, 2014
I love this Community Management Playbook from Yammer. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.”
How To Grow Your Facebook Community
DECEMBER 20, 2012
One that could have a vibrant Facebook community, if they could just get to that point. With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Wildfire is one of the many companies that offer third party apps. What about organic growth?