Tell Your Organization’s Story Without Sex
FEBRUARY 10, 2015
Because of our innate human need to read and share this kind of information, organizations try to sell with sex all the time. The rest of us have to figure out how to sell by telling our organization’s story in a compelling way, which isn’t easy to do. So how do you tell your organization’s story so people care? Think about how your company has evolved.
From Conversation Company to Optimization Organization
APRIL 28, 2012
A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. It’s time for the optimization organization.
Search Engine Optimisation Benefits For Small Organizations
OCTOBER 30, 2015
As search engine rankings increase, organic visitors come in. When you fortify brand image, people will be much more likely to buy something from a specific company. Make sure that you learn everything that you can about the professional SEO companies that you think about hiring. They basically miss out on huge possible profits. Improving ROI. A Higher Conversion Rate. Potluc
How to Monitor Your Organization Online
FEBRUARY 3, 2015
It’s not always pleasant to hear what your partners and competitors are saying about your organization online. However, deciding to turn a deaf ear to the constant buzz of their feedback puts you at risk for getting into a situation where your organization’s reputation is damaged almost beyond repair. Use Google Alerts. One of the great things about it is it’s free.
Crowdsourcing for Organizations
JULY 28, 2011
Think of outsourcing where you assign tasks to an outside company or contractor who you hire directly. What can an organization crowdsource? There are many platforms that have been launched to help organizations raise funds entirely online with friends, fans and followers in social networks making the ask and contributing smaller amounts but in larger quantities. Action.
Do Social Referrals Affect Organic Traffic?
Convince & Convert
FEBRUARY 9, 2015
Jay’s podcast got me thinking of another area where social media doesn’t get enough credit: the organic traffic that comes to a website as the result of an initial social referral. I know that when I find out about a new company or community that I’m interested in, I’ll Google the snot out of them, and there are definitely more people like me that do the same thing.
Why You Need to Build Your Email List Organically
Convince & Convert
NOVEMBER 23, 2015
One of the most important lessons I have learned is to build organic email lists as opposed to borrowed, scraped, or purchased lists. Forgetting the importance of organic lists can harm you more than you think. If you want to be effective with your email marketing, then make sure to focus on organically building your list. Organic Lists Give You Better Delivery and Open Rates.
[MUST WATCH] The Connected Company
MAY 22, 2012
Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy. What’s more, only 40 percent of companies survive more than a decade. The average life expectancy for a U.S.
Is your Organization Capable of Unorthodox Thinking?
APRIL 24, 2013
Unless you can get your organization to challenge assumptions and think outside formulaic patterns and solutions, you cannot expect different results or steer it into a different future. Success is based on the ability to constantly discern, re-organize and leverage “pieces of a puzzle that are constantly shifting.” The New Competence of the Knowledge Age. Sermo did.
Why Every Organization Needs a Story Strategy
Convince & Convert
JULY 29, 2015
Every organization and any business of any size (including entrepreneurs!) These stories must also be shared across the organization in order to bring product, engineering, customer service, marketing and HR into alignment to better act on the company’s core purpose. Change Stories: When an organization needs to guide employees through change, stories became invaluable.
How to Make Your Organization Seem More Human
APRIL 16, 2015
You’d think in an era of social media, where we’re all so aware of what everyone else is doing, that it’d be simple to give your organization a human face. So, in this age of automated sales, web-etiquette and tech, how do you maintain your organization’s connection with members? Provide a specific point of contact — the face for your organization — to your customer.
All you need to know about organic reach on Facebook
JUNE 12, 2014
Long version: Also known as the spin: Organic Reach on Facebook: Your Questions Answered – Facebook thinks there’s too much content so they are trimming it for us. Sample laugh out loud quote: “Is organic reach dropping because Facebook is trying to make more money? Visual version : What are you doing about your organic reach on Facebook? They are screwed.
Is Blogging Dead or Are Companies Not Trying Hard Enough?
APRIL 25, 2012
When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. My guess is many people or companies say, “Let’s start a blog!” USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. I get it. magazine. So, I see.
Can Social Business Reshape the Organization?
JUNE 12, 2012
This is a great slide deck by Rawn Shah, social business strategist at IBM, one of the most social organizations we know of – from his presentation at the Social Business Forum in Milan last week. The classic model of the organization is focused on the premise of industrial production of goods, ideal for manufacturing, but poor for knowledge work. Niall Ferguson, Harvard Univ.
Monitoring What Others Are Saying About Your Organization
JUNE 26, 2014
Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes. One of the most effective ways to do this is to monitor what’s being said about your organization, who’s saying it and how much influence they have. Google Alerts.
Why Doesn’t Your Company Have a Social Media Voice Document?
OCTOBER 27, 2014
A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. How can we expect uniform education across the company?
What 2,957 Facebook Pages Told Me About Organic Reach
MARCH 14, 2017
How do you get more organic reach on Facebook? This free Facebook tool takes your fan page and measures it against other pages with similar page likes to determine how well you’re doing in terms of engagement, CTR, and yes — organic reach. I then tallied up their organic reach data and used the median to weed out any outliers. Industry: Nonprofit Organization.
Change or Die | Fast Company
Buzz Marketing for Technology
JULY 24, 2008
Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Its the most important challenge for businesses trying to compete in a turbulent world, says John Kotter, a Harvard Business School professor who has studied dozens of organizations in the midst of upheaval: "The central issue is never strategy, structure, culture, or systems. Great companies run SAP, not just great big companies.
[Cool Infographic Friday] How Social Recruiting Can Attract Top Talent to Your Organization
MAY 13, 2016
Not only that, employees are paying attention to potential employers on social media as well – 59 percent say that a company’s social accounts influenced their choice of where to work. Thanks to Betterteam for sending along this infographic! ———— Have you tried using social media as a recruiting tool for your association or nonprofit? Umm… yeah.
Why You Need a Social Media Policy in Your Organization
SEPTEMBER 5, 2012
In a previous post called Implement a Social Media Policy: Make Your Employees Brand Ambassadors , Marina introduced what a Social Media Policy is and briefly described why it is important for your organization. Furthermore, 56% of University students would not accept a job offer if they found out the company banned social media. Protecting your brand and business. is lost.
Facebook’s Organic Reach Decline: How to Respond in 4 Steps
MAY 3, 2014
The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” What can you do about plummeting Facebook post reach?
Change Management Is the Foundation of a Social Organization
JUNE 27, 2011
He writes frequently in his social media blog and just finished writing his first social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization which will be released in July 2011. A social organization is built upon three pillars – people, process and technology. The Social OrganizationPreorder the book!!
Facebook to Debut Canvas Organic Page Posts June 22
JUNE 20, 2016
Facebook’s Canvas full-screen immersive ad product will be made available for organic page posts June 22. A landscaping company (SGK Landscapes) brought prospective customers through a portfolio of its past landscape design and maintenance work, using immersive tilt to pan images of home interiors, carousels showing different homes it designed and listing its services and videos of growing grass. An online men’s shoe company (Eager&Co.) The social network introduced Canvas for iOS and Android smartphones in February. Brazil, Mexico, Italy, the U.K.,
LinkedIn Confusion: Group or Company Page?
OCTOBER 20, 2011
Does it link to the group you’ve been working so hard to build, or does it link to your organization’s company page? NTEN company page on LinkedIn. LinkedIn Company Pages are profiles for organizations. Only someone employed by the company may update the description, or post status updates to the company page. Now check the link.
Design Your Online Community for the Users, Not for the Organization
AUGUST 3, 2015
Designing software to work on multiple operating systems is hard on the software company, but it’s worth it, because it takes into account the fact that users will be coming from iOs, Android, Chrome, Firefox, IE, etc. This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. Contact me for details!
22 Simple Tips to Grow Your Email List Organically
JUNE 22, 2012
You must grow your list organically and you must do it by offering value, that’s it. Create a Sign-Up Form on Your Facebook Page: It’s super easy and there are a few companies that you can use to do this: Woobox , Lujure , ShortStack , WildFire. Your subscribers will tell their friends and your list will organically spread by word of mouth. How much more? Email? Yasmin.
84% Say Company Leaders on Social Media Provide A Competitive Edge
The Realtime Report
JANUARY 17, 2013
Does having a company leader on social media give that organization a competitive edge? A recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. Respondents were also asked how company leaders are performing on social media.
Best Linkedin Company Pages
DECEMBER 18, 2013
Lots of good tips here for amping up your company page. Best LinkedIn Company Pages 2013 from LinkedIn. Related Posts How to Lead Your Way to a Social Organization FB Graph Search – Implications for Brand Pages The new content economy Building Community: It’s More than Engagement The Power of Targeting Here’s what Silicon Valley cares about.
How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland
The Realtime Report
NOVEMBER 27, 2012
The company used its customer newsletter and social media to promote the event. Its fans are its biggest marketing asset, and the company uses its brand as a platform on which its customers can express themselves. Asking your customers and fans to hack your brand is about as social as a social business can get. You don’t own your brand: your customers do. The mission?
Paying to Boost Organic Search Engine Rankings on Google
DECEMBER 22, 2015
Google has always been adamant about the fact that paying for Google AdWords ads will not boost your site’s organic search engine rankings. Google’s AdWords database is not shared with their organic search algorithm or any of the databases connected to it. Will that boost your organic search engine rankings? But this is different. Search Engine Optimization
Creating a Culture of Learning in Your Organization
JANUARY 25, 2011
According to Wikipedia , a learning organization is defined as “an organization that facilitates the learning of all its members and continuously transforms itself.”. Too many organizations believe, because they provide training to their employees, that they have a learning culture. Peter Senge , author of The Fifth Discipine , discussed the concept of learning organizations.
Defining Social Product Strategy Within the Organization - a New Role I Think Companies Should Pursue
Stay N' Alive
JANUARY 11, 2012
Over the last several years, as we've seen Social Media grow and mature within organizations, I've been in a bit of a struggle as I've tried to define my role at each organization. As a software developer and entrepreneur interested in product design and growth, I've been forced into this world of marketing, a world where developers typically avoid. I've grown to enjoy it, and I think I've
Propel Your Organization Forward Through Collaboration
The Realtime Report
JUNE 15, 2016
Propel Your Organization Forward Through Collaboration. Any organization that is attempting to become better needs to consider the idea of tying up loose ends and reviewing current operations before moving forward. Consider why you should have (or add) meetings to your organization with a focus on the following issues: Open Communication. No Excuses Not To Be Present.
5 Things Companies Do That Ruin Storytelling Success
Convince & Convert
NOVEMBER 9, 2015
I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens!
How Social Media Strengthens Companies [infographic]
FEBRUARY 9, 2011
Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. According to the infographic a majority of organizations are using social media tools to strengthen their team. Engage and build trust. Take a look yourself. Click image to view large -.
Analyze Page Performance With the New LinkedIn Company Pages Report
AUGUST 31, 2016
As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. When analyzing multiple Company Pages, use the report to determine your highest performing Page. A Closer Look at LinkedIn® Analytics.
How Top Companies Use GIFs on Twitter
Convince & Convert
MARCH 10, 2016
With users and companies alike dropping in to celebrate with their best GIFs, who stood out? Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy. Companies can take a page from their playbook—literally. How do you organize a space #GIFparty , @NASA ?
How to Empower Staff to be the Voice for your Organization Through Social Media
JULY 11, 2014
“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.” ” How to Empower Staff to be the Voice for your Organization Through Social Media from Farra Trompeter, Big Duck.
Crisis Coverage: How Should Companies Handle Social Media?
MARCH 19, 2013
Nearly every company will face some kind of crisis or unfavorable event. We hear about ways that companies handle bad situations all the time – mostly via social media. In fact, the only thing that the organization posted in the hours following the crash was promoting the Daytona 500 that was happening the next day. Photo source: Chris Graythen/Getty Images. Be proactive.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
Social can play a role in any stage of the buyer’s journey, and social data can be the signal that impacts the entire marketing organization. In this scenario, a centralized business intelligence team handles all data and analytics for the company. This is generally more common in large organizations. In this scenario, the company doesn’t care about social data.