Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. And yet, there’s something to this.

Social Media 232

Social Media Press Release Marketing Widget 232

SocialFish

OCTOBER 1, 2010

How To Be The Jack Bauer Of Your Company (Adam Singer). Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). Building Tomorrow’s Organization – without today’s IT? Technology is just a tool… but are you skilled with it? Scott Brinker). Under Construction (Acronym).

Analysis 165

Analysis Social CRM Construction Foursquare 165

Proactive Report

JUNE 5, 2011

Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. Yet another study shows that most have not figured out how to calculate a return on that investment. Hypatia didn’t specify what response the other 29% gave.). And I would agree with that.

ROI 82

ROI Social Media Metrics Survey 82

Social Media Strategery

AUGUST 26, 2010

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. Common Ground – you become a member of the community instead of the guy behind the curtain making changes willy-nilly. Notice anything?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Jeff Esposito

JUNE 3, 2011

Every company is looking into the social game in one way shape or form nowadays. Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Who owns your brand’s social media data?

Journal 39

Journal Community Platforms Social Media Data 39

Mindjumpers

AUGUST 11, 2010

Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities. Various studies indicate that people talk to others about products and companies via e-mail. Participate as a person and not as a company.

Marketing 171

Marketing Module Forums Social Networking 171

Sprout Social

AUGUST 2, 2022

As platforms and the preferences of those using them change, so too should our working definition. Are you consuming or communicating? In the social media world, there’s a lot of talk about audiences and communities. Now think of a community, like a small town. If people stop playing their parts, the community stagnates.

Communities 110

Communities Social Media Community Platforms Platform 110

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Consultant Social Media Sites 167

Hootsuite

OCTOBER 23, 2023

Or, if you’re maintaining the online presence for a retail company, you might have a larger social media team focusing more on social commerce to generate more sales. These duties can range from managing customer service on social media to building a separate community specifically for customers.

Skills 80

Skills Team Social Media HootSuite 80