Waxing UnLyrical

OCTOBER 6, 2011

In fact, a lot of audiences aren’t on Twitter: based on a November 2010 study, the Pew Research Center estimates 8 percent of Americans use Twitter. Double check if social media is even the best option for your target demographic. There are other demographics for whom social media is an option — but not necessarily the best option.

Social Media 203

Social Media Platform Tips MySpace 203

Almost Savvy

DECEMBER 15, 2011

The pressure to jump into the game immediately, plus the perception that social media success is both free and easy, have led many businesses to make very visible mistakes online. A poorly constructed and executed social plan often leads to results more problematic than had the business done nothing at all.

Social Media 273

Social Media ROI Construction Reputation 273

Convince & Convert

OCTOBER 23, 2013

This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved. About this entire construct SnapChat says “balderdash.”

Facebook 139

Facebook Social Networking Social Graph MySpace 139

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media presence is, for many of the people you’re trying to reach, now the public face of your company.

Social Media 193

Social Media Sysomos Case Study B2B 193

Social Media Marketing

FEBRUARY 8, 2021

According to the American Association of Advertising Agencies (4As), email marketers must know how to construct persuasive campaigns. For instance, if your demographic are those between the ages of 25 and 29, Pew Research notes that Instagram is the best platform to focus on. Recent research has shown that more than 3.8

Types 90

Types Marketing SEO Affiliate marketing 90

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? 3 reasons Google+ is not a social network by iMedia Connection. Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

SocialFish

MARCH 3, 2011

Salesforce.com (yes, it is the name of the company) is a publicly traded Software as a Service company that offers a salesforce automation database and a customizable development platform “in the cloud&#. This year they created a private social network for Dreamforce attendees. See [link] for a quick overview.

Communities 221

Communities Collaboration Statistics Lurker 221

Rebekah Radice

NOVEMBER 30, 2015

Your company voice is translated across all of your marketing collateral. No matter the social network(s) you choose, you’ll need to get into the conversation. Never forget that social media is all about being social. Research your competition. Why did you start your company? Define Your Voice.

Brands 114

Brands Construction Small Business Instagram 114

Sprout Social

MARCH 8, 2017

Creating Campaigns Around Social Media Influencers. What Are Social Media Influencers? Social media influencers are power users who can help your potential customers make a buying decision through social networking. Working with social media influencers is another step toward humanizing your brand.

Influencer 111

Influencer Social Media How To SEO 111

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Buzz Marketing for Technology

JULY 16, 2008

While many businesses want a sense of independence and creativity, what they chose was a person that fit the company personality (conformity). Quoting Alan Bennett, Stern says that most companies have the attitude "I am all in favour of free expression provided it is kept rigidly under control." Creating a Research Agenda.

Web 2.0 100

Web 2.0 Wiki Skills Directory 100

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Get a handbook of style and learn how to communicate with properly constructed sentences. Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Logging onto social networks only to propagate self aggrandizing propaganda will turn off potential clients.

Brands 236

Brands Handbook MySpace Construction 236

Convince & Convert

FEBRUARY 7, 2012

Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company . Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. An ideal connection between social media and search might just be “Answer” sites. He is author of Accelerate!

Sites 117

Sites Yahoo LinkedIn Collaboration 117

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Buzz Marketing for Technology

JUNE 27, 2008

According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Kikolani

SEPTEMBER 28, 2012

How To Create A High Converting Landing Page – In this post we’ll learn how to construct a high converting landing page by examining the anatomy of a landing page and some landing page examples critiqued for conversion. Social Media / Social Networking. Business / Career.

Mashup 115

Mashup Resources WordPress SEO 115

Rebekah Radice

MAY 11, 2015

It drives your keyword research, content, message, voice, tone and structure. Your first stop is research. Do your research, understand the keywords people are using to find your product or service and then keep your blog and domain name consistent. Identify Your Topic. Your topic is the foundation of your blog.

How To 132

How To Domain Name Hosting WordPress 132

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. If you don’t think your target audience isn’t on social, chances are you haven’t done enough work to find them.

Social Media 40

Social Media Metrics B2B Team 40

Buzz Marketing for Technology

JUNE 27, 2008

We look forward to seeing you soon on your favorite social networking site! -->. Having returned from a recent benchmarking workshop conducted in Europe by Carla ODell, it struck me as timely to mention an observation from that trip in connection to a report produced annually by Bain & Company regarding the use of management tools.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Jeff Esposito

APRIL 10, 2012

In the social space, a common challenge we face is when coworkers question the true value of social media is or read research reports that say that all companies need to be using the “hot new social network.”. Sound familiar?

Construction 44

Construction Template Templates iPhone 44

Social Media Marketing

FEBRUARY 25, 2012

A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features. From Show and Tell to Show and Sell There are a couple of underlying questions in all of this excitement.

Apparel 167

Apparel comScore Delicious Posterous 167

The Marketing Blog

DECEMBER 8, 2007

helps the company in its marketing communications efforts. Its become a popularly adopted tactic by web-based startups and brands that have implemented social-media/web2.0 I write about Social Media and how it is being used as a conversational channel by individuals and organizations. 05 am Coverage Questions !

Questions 100

Questions Web 2.0 Startup FeedBurner 100

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. With free membership open to all women, JaneNation combines social networking with opinion collection. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web.

Social Media 125

Social Media Case Study Strategy Study 125

Bare Feet Studios

DECEMBER 3, 2009

Consider Rox’s 180 Rule by Roxanne Darling on December 3, 2009 When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.&# Most companies tend to move into research mode at this point and seek out what others are doing or attempt to guess what others would want.

Training 42

Training Travel Upcoming Construction 42

Buzz Marketing for Technology

JULY 22, 2008

A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. Category: Social Networking.

How To 100

How To Compete Skills Directory 100

Diva Marketing Blog

SEPTEMBER 7, 2009

Her experience spans a variety of industries including consultative relationships with companies such as UPS, Bizjournals.com, Realestate.com, and Lendingtree.com. Her focus for the past three years has been social networking. BlackWeb20.com s effects on urban entertainment. Survey and Listen to your readers.

MySpace 56

MySpace Marketing Web 2.0 Forums 56

Buzz Marketing for Technology

JUNE 27, 2008

Busy : Manage the hierarchy inside your company. Burst : Connect laterally outside your department and company. Bursters see that opportunities to take 2,000 steps forward in one hyperleap are more likely to happen through connections with people outside the company. Busy : Always available during working hours.

Wiki 247

Wiki Web 2.0 RSS Products 247

Later

APRIL 5, 2019

It’s also the best channel for social action — with an average 3.21% engagement rate compared to 1.5% across all social networks, Instagram users are more likely to comment, like, and share the content they consume. View this post on Instagram. Check the content they post. But that’s likely going to change!

Influencer 66

Influencer Instagram Marketing Authentication 66

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization.

Repository 100

Repository FAQ Aggregator Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization.

How To 100

How To Repository FAQ Aggregator 100

Buzz Marketing for Technology

JULY 21, 2008

After a few hours research and discussion with some of my KM colleagues, I came up with this alternative model: This chart would be enough to make most systems people shudder: it has no sequence , no flow. "We PKM: A Spec for Social Networking & Personal Content Management. Fast Company Blog. Michelle Laycock Research.

Aggregator 100

Aggregator Repository Directory Meme 100

Buzz Marketing for Technology

JULY 24, 2008

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

Technorati 100

Technorati Aggregator Resources Survey 100

Later

APRIL 10, 2019

across all social networks. According to influencer marketing company Linqia reports in 2019: 39% of marketers surveyed with a digital marketing budget above $500,000 plan to increase their influencer marketing budget. 54% are planning to spend more than $250,000 annually on influencer marketing.

Cost 84

Cost Influencer Instagram Travel 84

Sprout Social

OCTOBER 26, 2021

In order to attract top talent, social recruiting strategies are pivotal. Not only are companies searching for new skill sets and talents, but the way that businesses find their ideal candidates has turned on its head. In fact, plenty of businesses have already gotten into the social recruiting game. The job market is shifting.

Applications 114

Applications Cost Team LinkedIn 114

Techipedia: Tamar Weinberg

APRIL 8, 2010

Research these potential influencers to get a handle on their credibility. A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word. As representatives of companies, your personal brand should align at least professionally with your company brand.

Social Media 268

Social Media Marketing Policies Sysomos 268

Oktopost

NOVEMBER 12, 2020

As Adidas marketing analytics manager Dimos Papadopoulos put it: “many companies are trying to investigate their offerings, as well as unlock potential strategic insights with regards to how consumers react to their performance marketing efforts”. . Social media analytics. Product recommendation. Content & ad campaign optimization.

Analysis 136

Analysis B2B Data Tools 136

Buzz Marketing for Technology

JULY 24, 2008

The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. In particular, our research has highlighted three types of barriers. Second, scientists work independently.

Communities 180

Communities Sample Samples Project 180