Mindjumpers

MAY 3, 2011

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. The Facebook Ecosystem. Engage your fans.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Jon Loomer

NOVEMBER 6, 2023

Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective. While not all of these accounts are problematic, many of them do it as a strategy to spam those communities. Instead, advertisers found workarounds to accomplish the same thing. That is changing.

Groups 182

Groups Groups Facebook Metrics 182

Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are. What’s the hardest thing about your job?

Education 205

Education Case Study Overview Upcoming 205

Buffer Social

OCTOBER 9, 2023

Here, you’ll find an overview of your channel’s performance, including data on your Shorts. Channel-wide analytics When you visit the ‘Analytics’ tab from the left-hand menu, you’re presented with four tabs in your broad Channel Analytics dashboard – Overview, Reach, Engagement, and Research.

Analytics 85

Analytics YouTube Overview Metrics 85

Social Media Strategies Summit

JUNE 3, 2022

The Office of Communications and Marketing at Harvey Mudd College sits under the advancement umbrella but operates as its own entity. Give us an overview of your role and what it entails daily. I love the visual aspect, and I like that it lends itself to posting to build a sense of community. Know your audience.

Newsletter 219

Newsletter Project Aggregator Team 219

SocialFish

FEBRUARY 17, 2011

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. #1

Communities 174

Communities Lurker Forums Collaboration 174

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 78

Organization Content How To Marketing 78

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213

Strategy Klout Marketing Overview 213

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 98

Communities Instagram Analytics Exercises 98

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

Communities 60

Communities Aggregator Social Networking Organization 60

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

Groups 111

Groups Groups Communities Organization 111

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Laurel Papworth

JULY 4, 2023

Kuala Lumpur – August 2023 – Unleashing the power of ChatGPT and Beyond Overview of the AI and ChatGPT Course: Discover the World of AI: Master Prompts, Modifiers, and More Embark on a transformative journey that will empower you with a comprehensive understanding of AI strategies and solutions.

Overview 52

Overview Policies API Course 52

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Unmetric

JUNE 18, 2019

Marketers hustle to push out engaging content every day to skyrocket their engagement levels. There’s a host of features that will help you analyze your brand’s social media performance on Facebook and make better marketing decisions. Today, Facebook plays host to over 60 million business pages on its site.

Analytics 119

Analytics Tools Facebook Overview 119

Oktopost

FEBRUARY 26, 2024

B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people. As a result, B2B marketers require insights that reflect the entirety of their buyer’s journey, spanning from initial engagement to conversion. However, this is where the similarities end.

B2B 62

B2B Metrics Social Media Social Media Management 62

Mindjumpers

APRIL 26, 2013

Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members. The purpose of the topics is to drive conversations in a community. Create Conversational Touch Points. Create a Social Newsroom. Context and timing is everything.

Company 212

Company Overview Conversation Communities 212

Audiense

APRIL 6, 2018

On Wednesday, alongside Pulsar , we hosted our webinar “Reinventing the concept of Influencers to your marketing strategy” and we had a fantastic time. Carlos Serra said, “Don’t think about influencers as a tool to go after the market you want but as a market in themselves”. Who are the influencers to these people?

Influencer 90

Influencer Strategy Marketing Overview 90

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

Collaboration 112

Collaboration Brands Fashion Sports 112

Hootsuite

SEPTEMBER 7, 2022

Your followers may even turn into a community of like-minded people. Template 2: History, community policy and additional links. Facebook community guidelines]. Facebook community policy + disclaimers]. Social media community guidelines: [link to full terms]. Template 1: Company overview + culture.

Template 145

Template Templates Social Media UGC 145

Keyhole.co

AUGUST 22, 2023

As the control center for your YouTube channel, it offers a range of features that allow you to manage your videos, interact with your community, and analyze your channel’s performance. The dashboard provides an overview of your channel’s performance. Engaging with your audience through comments builds a loyal community.

YouTube 52

YouTube Overview Metrics Analytics 52

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products.

LinkedIn 129

LinkedIn Products B2B Review 129

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Toggle between Overview, Reach, Engagement, Audience, and Revenue. Tap YouTube Studio.

Metrics 145

Metrics Analytics YouTube How To 145

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Dave Fleet

FEBRUARY 28, 2013

Do you aim for consistency and economies of scale or responsiveness at a local market level? Community Management: How do you go from 1:1 to 1:1,000,000? Community management at scale requires brands to reassess the norms they hear espoused daily. Do you house social within the corporate HQ or at the business unit level?

Social Media 393

Social Media Communities Overview Forums 393

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

Nielsen 165

Nielsen How To Influencer Overview 165

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. 73% of U.S.

Video 133

Video Marketing Vimeo YouTube 133

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. Community Growth & Sustainability. Email Collection.

Small Business 263

Small Business Social Media How To ROI 263

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Buffer Social

JULY 5, 2023

You'll end up creating copycat content If you search the keyword digital marketing , you'll see ranking pages discussing benefits, approaches, and strategies, but no unique angles or take on the topic. How to use it Enter the keyword you want to get alerts—for example, content marketing, influencer marketing, SEO, etc.

Research 77

Research Google Newsletter Curation 77

Mindjumpers

DECEMBER 15, 2010

If you are a business considering to use social media, this presentation also provides you with a general overview of how to approach social media. Basic advice is to establish goals, listen and monitor, build and engage your community. Similar Posts: Social Media Marketing Goals & Tools.

Social Media 252

Social Media Technorati Overview Statistics 252

Sprout Social

MARCH 21, 2019

Get a clear overview of your overall impressions through these reports. Union Metrics helps you visualize your social data through colorful graphics that are easy to understand even for novice marketers. This gives you an overview of your brand performance on Twitter—perfect if you ever need a quick report for audits and presentations.

Analytics 105

Analytics Twitter Tools Strategy 105

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. We thought—given some of the recent changes, that it might be nice to provide our readers with an overview of how to apply our “standard” skills in a way that incorporates the “newest” rules.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 60

Organization Content Marketing Template 60

Hootsuite

NOVEMBER 24, 2021

Here, you get a high-level overview of how your channel is performing with the latest video performance metrics, recent comments, channel violations, and YouTube news displayed as various widgets on the user-friendly interface. Here’s a quick overview of the metadata elements that you can optimize: Edit your video title.

YouTube 137

YouTube How To Metadata Metrics 137

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Sprout Social

FEBRUARY 5, 2019

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. In fact, 69% of consumers prefer communicating with chatbots because they offer speedy answers and solutions. Hello Fresh.

Examples 110

Examples Strategy Marketing Discount 110