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Monday Roundup: Attitude

Waxing UnLyrical

Image: aussiegall via Flickr, CC 2.0. Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. Based in the Washington, D.C.,

B2B 187
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265
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Facebook vs Twitter (A Comparison)

The Marketing Blog

. ‘Facebook’ being a closed platform the community considers it as a friend focussed channel. Mashable Community’s Opinion Obviously the number of reactions cannot be directly translated to the likelihood of a user joining either of the two networks. ’43′ respondents have voted in favor of Facebook !

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. Image courtesy of Flickr user Rasta Taxi.

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Monday Roundup: Attitude

Waxing UnLyrical

Image: aussiegall via Flickr, CC 2.0. Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. Based in the Washington, D.C.,

B2B 100
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Three Keys to Blueprinting Your Social PR Strategy

Waxing UnLyrical

If not, you can draft and field a perception survey, which you can ask your client to send to a specific group of recipients, asking them to complete it anonymously. Image: Willrad von Doomenstein via Flickr, CC 4.0. How do they feature in relevant conversations… if at all? Based in the Washington, D.C.,

Strategy 243
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Google Spreadsheets Update: Blessing in Disguise for Marketers…

The Marketing Blog

10 pm Google Spreadsheets Update: Blessing in Disguise for Marketers… Jump to Comments Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience. The process of ‘Conducting Survey’ and ‘Collecting Data’ are merged together.

Google 100