Improve an Entire Community through Fundraising

Waxing UnLyrical

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts.

“Community Manager” Confusion

Waxing UnLyrical

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! My title is “online community & social media manager.&# via Flickr, CC 2.0.

How To Grow Your Facebook Community

Waxing UnLyrical

Image via niallkennedy on Flickr, CC 2.0. One that could have a vibrant Facebook community, if they could just get to that point. Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc.

How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. Image: goiabarea via Flickr, CC 2.0. You don’t have to rely on Facebook’s marketing tools to build a loyal following.

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Open Community Case Study – American Library Association

SocialFish

Community: American Library Association. Your community is not your database. Community unlocks more useful data. Using its online community ALA Connect and social media, ALA has reached out to members and nonmembers, actively soliciting their feedback, ideas and participation.

Open Community Case Study – Empowering the Periphery

SocialFish

Community: American Library Association. Your community is not your database. Community unlocks more useful data. Using its online community ALA Connect and social media, ALA has reached out to members and nonmembers, actively soliciting their feedback, ideas and participation.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

Which is somewhat ironical since passionate committed fans do a better job of building fan pages than some intern in the marketing department halfheartedly spamming out special offers. Fanpage vs community vs brand vs groups. The new Fan page is Community page. Community Pages.

3 Tips for Using Social Media for B2B Marketing

Webbiquity SMM

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. Image credit: Jason Howle on Flickr. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Guest post by Larry Alton.

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Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

Image: Retis via Flickr, CC 2.0. For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. Marketers hear all the time about how they should double-down on their creation of visual content.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. Is MySpace marketing really worth it?

What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

I posted to Flickr and tried my best to bring it to their attention. First, their default landing tab featured an inactive promotion (which has since been pulled after I wrote yet another tweet that pointed to a Flickr screenshot of the ended promotion ).

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. Content Development/Marketing. Pay-Per-Click (PPC) Marketing.

Monday Roundup: 2015 Marketing and PR Trends

Waxing UnLyrical

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. Image: infradept via Flickr, CC 2.0. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015.

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Instagram Does the Two Step - And Steps In It

Social Media Marketing

And just like that, the photo sharing app market is up for grabs. It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. And yet, through all of this, the Dude abides Flickr remains.

Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral. What do you do to get your community buzzing? Image: marc falardeau via Flickr, CC 2.0.

Empathy and Marketing: How to Turn Your B2B Prospects Into People

Webbiquity SMM

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Image credit: Flickr.

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Image: JKönig via Flickr, CC 2.0 Image: Andy Field (Hubmedia) via Flickr, CC 2.0 Image: marissaorton via Flickr, CC 2.0 Image: Leo Reynolds via Flickr, CC 2.0 Image: Tyler Durdan via Flickr, CC 2.0

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Image: Shivz Photography via Flickr, Creative Commons Or, in a slightly lengthier version, “Through understanding we have better, more creative ideas, which help foster relationships between brands and people.&#

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business.

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

Creative Commons image from Flickr user Slackley. Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. Where’s the PR, advertising, and marketing community in all of that? This post originally appeared on PRSA Pittsburgh’s blog. .

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

Keep It Simple In Marketing. Go Deeper In Sales.

Waxing UnLyrical

Effective marketing. Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. How can you hone your marketing messaging to its most compelling and simple form? So we could call this marketing. Perhaps you plant a seed of vision as to how you believe they can improve their business or how they will benefit by being part of the community. Keep it simple in marketing. Keep It Simple In Marketing.

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change.

How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them.

Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland.

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Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India).

Talking The Social Media Walk

Waxing UnLyrical

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. To try to connect with those who might become part of a community?

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! What is Facebook Marketing About? Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY.

4 Ways To Tap Into Local Markets

Harp Interactive

Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging.

12 Ways To Make Your WordPress Blog Cleaner And Cuter

Waxing UnLyrical

Image: tamra hays via Flickr, CC 2.0 Initially I was trying to find something that worked with Flickr, but then I stumbled upon Cincopa. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Weekly Roundup: Rethinking Color

Waxing UnLyrical

Sharon Pruitt via Flickr, CC 2.0 The cause marketing genius of the pink ribbon , from Cause Marketing. Cause-related marketing: seeing RED and pink , from Katya ‘s Non-Profit Marketing Blog. Color psychology and marketing , from precision intermedia.

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. But this is the approach I see in the early days of a lot of start-up marketing. Marketing your start-up requires you to determine a very specific meaning for your company.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.

Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation.

Making The Most Of A Twitter Chat

Waxing UnLyrical

Image: Maria Johnson via Flickr, CC 2.0 Image: Philippa Willitts via Flickr, CC 2.0 Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

8 Steps to Building Your Blog Into a Community

ProBlogger

All successful blogs are communities and if you want to turn your blog into something special, something that will grant you financial freedom, and something that will help countless people then you must create a community out of your blog. Photo credit: María Magnética from Flickr.

Simply The Best

Waxing UnLyrical

Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to.

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Sharing (YouTube, Flickr, SlideShare, etc.).

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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 This cultivates a thinking community where information is evaluated, and then adapted and built upon. As Haque explains, while their book value is about $32 billion, their market cap is over $262 billion.

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