SocMed Sean

JANUARY 8, 2012

Take the traditional “marketing/sales” funnel as an example. In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.

Engagement 131

Engagement Tips Facebook Nielsen 131

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Adorbs,” and, “Totally Hottie McHotterson,” for example.

Conversation 167

Conversation B2B Marketing GPS 167

Sprout Social

DECEMBER 29, 2016

In fact, according to a Nielsen report , more than one-third of customers prefer to contact businesses for customer support questions through social media. For example, we used our Tag Report to analyze the message volume around requests for LinkedIn analytics. Social is where these ideals intersect.

Team 65

Team Products Nielsen Patterns 65

ProBlogger

SEPTEMBER 22, 2022

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. But comments and interactivity are the first step to building community around your blog and I believe this is really important.

Comments 35

Comments Lurker Nielsen Communities 35

Convince & Convert

NOVEMBER 20, 2015

It is one in a long line of examples where the Silicon Valley stars favor engineering decisions instead of marketing decisions and it is getting really tiresome.” ” I understand the frustration. It’s annoying for anyone that runs a blog, including the team here at Convince & Convert. Here’s the thing.

Twitter 60

Twitter Nielsen API Patterns 60

Buffer Social

MAY 8, 2019

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. A great example of this is Ugly’s National Sibling’s Day post on Instagram. and the U.S.

Industry 74

Industry Meme Survey Authentication 74

ProBlogger

SEPTEMBER 22, 2022

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. But comments and interactivity are the first step to building community around your blog and I believe this is really important.

Comments 26

Comments Lurker Nielsen Communities 26

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Look to influencers within your community.

Discount 41

Discount UGC How To Apparel 41

Pixlee

NOVEMBER 15, 2016

For example, consumers are twice as likely to share branded content because they want to introduce a friend to that brand. According to Nielsen, online reviews are the second most trusted source of brand messaging and information. Successful user generated content examples include companies like Warby Parker, Kraft, and Estee Lauder.

Content 41

Content UGC Loyalty Nielsen 41

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. For example, are you a kids toy brand in Atlanta that wants to target mommy bloggers living only in the state?

Influencer 60

Influencer Brands Marketing Authentication 60

Diva Marketing Blog

OCTOBER 5, 2011

Her focus is to manage social media for one of the non profit's community education programs. High Nielsen ratings were the gold ring. For example, on LinkedIn tag people, in Google+ put them into circles, on Twitter create lists. . Just asking. She said two things to me that inspired this post. #1 1 2 3 4 5 6 7 8 9 10!

Nielsen 69

Nielsen Metrics Analytics LinkedIn 69

Waxing UnLyrical

OCTOBER 19, 2010

For example: Let’s say you are searching for volunteer opportunities in Silver Spring, Md. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. These fine folk did: Jan.

Google 254

Google Class Creative Commons Yahoo 254

Sprout Social

MARCH 13, 2017

Let’s go back to the restaurant example for a second. One classic example is the Solomon Asch conformity experiment that took place in 1951. The restaurant example we gave in the beginning shows how effective social proof can be in an offline setting. Here’s another example from the folks at Appsumo.

Conversation 111

Conversation How To Review Influencer 111

Laurel Papworth

JANUARY 14, 2010

Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. Tags: Australia Online Communities Travel social media social networks discover australia hotel hotelsmag Marketing tourism york Fairmont.

Hotels 85

Hotels Tourism Travel Social Media 85

Diva Marketing Blog

MAY 9, 2016

We realized we had to move all these amazing folks out of spreadsheets and bring them into a community. That’s when we launched Everywhere Society – which is a community of influencers who work with our agency and opt in for brand campaigns. And it really is a community.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

We realized we had to move all these amazing folks out of spreadsheets and bring them into a community. That’s when we launched Everywhere Society – which is a community of influencers who work with our agency and opt in for brand campaigns. And it really is a community.

Influencer 40

Influencer Marketing Fashion Campaign 40

Ignite Social Media

FEBRUARY 11, 2021

Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. According to Nielsen , “a DMA region is a group of counties that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed.”

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

MAY 19, 2009

Susan Getgood Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. Liz was recently named among Nielsen's Power Mom 50 for 2009, and called one of ten Mommy 'Hood Gurus by Forbes. Patrick’s Day.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. For example, it shows your users are getting the desired results and more people are signing up for your product or services.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. For example, it shows your users are getting the desired results and more people are signing up for your product or services.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

MARCH 3, 2022

This may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform. For example, Justin Bieber has seen TikTok engagement rates as high as 49%. Here’s an example of a Stitch in action: @nigelwhittington. What makes TikTok so engaging? justinbieber. ? shaunwhite.

Engagement 100

Engagement Tips Metrics Remix 100

Diva Marketing Blog

FEBRUARY 23, 2009

  Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities. Others will be presented at our annual conference at the end of March.

Research 40

Research Social Media Cymfony Sample 40

Rebekah Radice

NOVEMBER 24, 2017

Let’s use “City Mixers” as an example. For example, let’s say you’re a frozen yogurt shop in Los Angeles. Zelmer, a vacuum cleaner manufacturer, is a perfect example. Another great example is this mother’s social post. The information you find will be a mix of professional and personal.

Hashtag 138

Hashtag Influencer Trends Industry 138

ProBlogger

APRIL 26, 2017

For example, Smartblogger keeps it very subtle. According to an eye-tracking study by the Jakob Nielsen group, viewer attention drops dramatically beyond the fold. Tim Ferriss’ site Four-Hour-Workweek is a great example of this. For example, this is how the welcome mat looks like when you visit Zac Johnson’s site.

Blogger 53

Blogger Conversation Nielsen Study 53

Jon Loomer

AUGUST 29, 2018

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. For example, you can include up to 25 individual countries, or up to 250 individual cities, in a single group. In this example below, I’ve used the very basic “People Who Live in California.”. 2) Perform a “Drop Pin” on a map.

Facebook 166

Facebook Travel Mobile Comparison 166

Socialmedia.biz

SEPTEMBER 29, 2018

As a small, community-focused startup, a strategic social media presence can be your next go-to strategy for getting the word out about your brand. In fact, a heat map study by Nielsen Norman shows that most people don’t read content in the typical left-to-right fashion and instead opt for an F-shaped pattern.

Startup 109

Startup Social Media How To Nielsen 109

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. Your analogy of the yellow pages is such a good example of the 'old school' way of looking at things. link] Top ? Thanks again.

Brands 143

Brands Content Social Media Consultant 143

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

NOVEMBER 24, 2017

Let’s use “City Mixers” as an example. For example, let’s say you’re a frozen yogurt shop in Los Angeles. Zelmer, a vacuum cleaner manufacturer, is a perfect example. Another great example is this mother’s social post. The information you find will be a mix of professional and personal.

Hashtag 60

Hashtag Influencer Trends Industry 60

Buffer Social

JUNE 12, 2016

Do you recognize some of your tweets in the following examples? Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands. Image credits: Dan Zarrella , Beevolve , Twitter UK , Rutgers , Business 2 Community , Cezary Rudaś (the Noun Project).

Twitter 81

Twitter Strategy Instagram Facebook 81

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What I mean is that California for example always shows up with the most posts. Historical data seemed more robust as well.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

FEBRUARY 7, 2011

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. Use your community to help you promote your products…Customer advocacy drives sales.&#. Need some inspiration?

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

APRIL 14, 2015

For example, here are some things effective blog editors do: You plan awesome content. Community manager. For example, we like to talk about blog planning at CoSchedule, and 22% of our readers say their biggest challenge is finding time to create content. That’s being effective. Putting it all together with a few edits.

Process 60

Process How To Team Publishing 60

Buzz Marketing for Technology

JUNE 27, 2008

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. For example, somebody just entering the workforce. When LinkedIn Wont Work. That is easily fixable by LinkedIn.

LinkedIn 109

LinkedIn Google Directory API 109

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Roundup of the Top Internet and Social Media Statistics by Awareness Community. For example: 84% of C-level executives find search very valuable in making business decisions. And much more. percent just a year earlier—a 43 percent increase.

Research 210

Research Social Media B2B Marketing 210

Buzz Marketing for Technology

JUNE 27, 2008

Prime examples of utilizing photo-visual skills in digital environments can be found in the deciphering of graphic user interfaces ( Opperman, 2002 ) and playing modern computer games, in which all instructions are provided by means of graphical representation by symbols and icons. The Operation-Oriented Questions.

Skills 207

Skills Education Telecommunications Journal 207