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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

Check out these ten examples of TikTok content for higher education: 1. A great example of this is the University of Kentucky ’s post about its annual Ping Pong Ball Drop : @universityofky Did you catch a ball today Wildcats? So TikTok is still a comparatively under-utilized resource. Harvard College.

Education 165
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What is a customer journey map and how to make your own [examples included]

Sprout Social

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Some examples of goals include: Identify the top three customer pain points.

Examples 102
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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

But Dave’s example shows the massive payoff in empowering your social leads and putting trust behind your experts to “figure it out.” It’s allowed Duke’s social team to move at the speed of culture and quickly adapt as channels and content trends evolve.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Number of likes, fans, friends and followers are some examples. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Brands tend to use reach metrics which often are no measure of influence.

Blogger 389
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3 Reasons to Consider Running Ads on Snapchat

Ignite Social Media

For example, you can use Face Lenses to change or transform a user’s facial features. For example, if you’re a furniture brand, you can create a Lens that lets users see how certain pieces look in their living room. Think of Lenses as a way to layer your brand onto a user’s content.

Nielsen 161
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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message. Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally.

Nielsen 140
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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. For example, if your company sells fruit, categorize your posts based on the type (i.e. Established marketing platforms like TV, print, email, and digital have a standard way of measuring success.

Nielsen 120