Waxing UnLyrical

MARCH 12, 2014

Image: Retis via Flickr, CC 2.0. For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. Marketers hear all the time about how they should double-down on their creation of visual content. Memejacking: How to Get Started Marketing with Memes. Why Does It Work?

Meme 191

Meme How To Marketing Community building 191

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Build community platforms around real communities of shared interest. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Consider the value of hiring a community manager.

Social Media 232

Social Media Press Release Marketing Widget 232

Waxing UnLyrical

APRIL 8, 2015

Effective marketing. Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. How can you hone your marketing messaging to its most compelling and simple form? So we could call this marketing. Keep it simple in marketing. Image: Dennis Skley via Flickr, CC 2.0.

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Marketing Case Study Exercises Meeting 100

Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. In the realm of marketing, learning is the name of the game no matter what your goal is. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. It’s been a heck of a ride! Image: mayeesherr. (in

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Content UGC Community building Hotels 253

Social Media Marketing

DECEMBER 18, 2012

And just like that, the photo sharing app market is up for grabs. It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. And yet, through all of this, the Dude abides Flickr remains. And it's about creating that community around the user base - as noted above.

Instagram 168

Instagram Flickr Privacy Policies 168

Laurel Papworth

APRIL 8, 2010

For example, if your Page includes content not suitable for minors, you will use your Page to block minors from accessing your Page. Which is somewhat ironical since passionate committed fans do a better job of building fan pages than some intern in the marketing department halfheartedly spamming out special offers.

Communities 111

Communities Facebook Widget Web 2.0 111

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Image credit: Flickr. How can you apply this in your marketing strategy?

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B2B Marketing Exercises How To 100

Waxing UnLyrical

JULY 14, 2014

Image: Paul Townsend via Flickr, CC 2.0 . Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Based in the Washington, D.C.,

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Campaign SMS B2B Case Study 194

Waxing UnLyrical

JANUARY 24, 2013

Image: The IBM Curiosity Shop via Flickr, CC 2.0. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? There is no silver bullet, but we can provide some examples, based on recent experiences. Take Waze for example. Leveraging real-time data during a crisis.

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Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Marketers Everywhere: Stop Marketing Your Brand. Why: Regardless of your audience, human to human connections ultimately result in successful marketing. Why: Regardless of your audience, human to human connections ultimately result in successful marketing.

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Consultant Journal Flickr Resources 190

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community. Understanding of Conversational Technology.

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Tools Posterous SEO StumbleUpon 247

Buffer Social

NOVEMBER 21, 2018

Related: If you are interested in learning how to pick and use such images, you might like our complete guide to using stock images in your marketing.). 24+ websites to find free images for your marketing. Flickr is an image hosting platform where you can find images that can be used and modified for commercial purposes.

Sites 111

Sites Public Domain Creative Commons Embedding 111

Waxing UnLyrical

AUGUST 26, 2013

Image: Steve Worsethandetroit via Flickr, CC 2.0. Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind.

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Wikipedia Consultant Flickr Compete 181

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247

Tools Adwords Marketing Class 247

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152

Review Social Media Marketing Handbook 152

Social Media Strategery

APRIL 3, 2014

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. For example -. Will he blog about it too?

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Syndication Marketing Advertising SEO 103

Waxing UnLyrical

AUGUST 4, 2011

The surprising part is that marketers are confused as to why campaigns like this rub audiences the wrong way. As PR and marketing professionals, it’s our job to know that a well-crafted message does two things: gets the attention of our intended audience, and persuades our audience to take an action (buy, click, or share something).

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Insurance Price Campaign Flickr 240

Waxing UnLyrical

FEBRUARY 12, 2016

Image: Robynlou Kavanagh via Flickr, CC 2.0. And on the other, we’re being blasted with messaging and marketing around as much mindless, cheesy consumption as our pocketbooks can afford (and if they can’t, never mind, go into debt for it!). Give up what doesn’t satisfy you or give your life meaning (the Lenten view).

Consultant 100

Consultant Flickr Metrics Communities 100

Idaconcpts

FEBRUARY 15, 2013

The app allows for two-way scheduling, allowing companies to communicate with their customers by presenting them interactive content from any remote location. For example, customers attending an event organized by a company can see virtual participation from company officials who are not physically present at the event.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Social Media Marketing

AUGUST 29, 2010

The art of communications and marketing is largely one of storytelling. There are a number of great resources that are either low-cost or free: Flickr The grand-daddy of all image sites. Flickr is a very powerful community with millions of photos at your disposal. Image credit: alpha du centaure (Flickr).

Remix 165

Remix Flickr Creative Commons Guidelines 165

Waxing UnLyrical

OCTOBER 21, 2015

Here’s a great example of where 2 small sets of data resulted in a blog post and continue to lead conversations we have with PR pros about the power of connective tissue. Image: Matias Garabedian via Flickr, CC 2.0. Soza holds BA in Marketing and a BS in Psychology from Loyola University of Chicago.

Data 100

Data Delicious Startup Analytics 100

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

MAY 1, 2013

Image: Alexandria LaNier via Flickr, CC 2.0. Convince people to join this community instead of that , get them to share this tweet instead of that , ask them to sign this petition instead of that. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Consultant Course Issues Flickr 236

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. What do you think?

Social Media 167

Social Media Klout Flickr Radian6 167

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. Locations of communities online & offline.

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Alterian SM2 Social Networking Aggregator 126

Waxing UnLyrical

MARCH 22, 2013

Wouldn’t this be one of the basic marketing mistakes to avoid ? Because I have seen many, excellent practitioners who use AOL or Comcast email addresses, for example. Image: cascade hiker via Flickr, CC 2.0. Why not just set up your branded business email address, especially if you already own your domain?

Brands 273

Brands Consultant LinkedIn Yahoo 273

Waxing UnLyrical

NOVEMBER 7, 2014

For example, once we start to understand how the client wants PR to work for the business, we start to understand who the target audiences are, what kinds of media they consume, etc. Image: Willrad von Doomenstein via Flickr, CC 4.0. Tying things together. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

Strategy 243

Strategy Consultant Research Organization 243

Techipedia: Tamar Weinberg

MAY 13, 2008

A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. And it turned out that the whole thing was a viral marketing sham, too, which was discovered by numerous Digg members. Let the community know who you are.

Social Media 100

Social Media Digg Brands Marketing 100

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. Three Industry Examples. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. Related Posts.

Company 231

Company Social Media Posterous StumbleUpon 231

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams. Any advice?

Brands 236

Brands Handbook MySpace Construction 236

Waxing UnLyrical

MARCH 21, 2013

Certainly, this is how many of us market our services. Let’s just take me and my business, for example. Image: Simon Greig (xrrr) via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. We answer questions on Quora.

Consultant 256

Consultant Hosting Flickr Questions 256

Waxing UnLyrical

FEBRUARY 20, 2013

” Image: Arjen Toet via Flickr, CC 2.0. For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? as well, disgusting as the practice is.

Reputation 273

Reputation Consultant News Flickr 273

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. This is the ongoing battle cry of all business communities. Lowering our rates will only depress the market.

Consultant 0

Consultant Industry Collaboration Project 0

Waxing UnLyrical

JANUARY 30, 2013

While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. magnum via Flickr, CC 2.0. For example, here is one of my pipelines.

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Small Business System Template Templates 271